The Classification of Altruism Forms South Korean Coaches’ Perspective

Altruism is an important element that enables coaches to achieve their clients’ coaching goals. Using Q methodology, which enables the examination of individuals’ subjectivity, this study investigated South Korean coaches’ perceptions of altruism. Through a literature review, interviews, and surveys, 204 statements were collected from the Q population, and 40 statements were selected to form Q Samples. P samples were organized with 31 coaches registered with the Korea Coach Association, and principal component factor analysis using the Quanl program was applied to assess the data. Based on the results of this study, South Korean coaches’ perceptions of altruism were sorted into four types: type 1, ‘a perception type that considers altruism to lead to respect for the client’s presence’; type 2, ‘a perception type that considers altruism to be meaningful when practiced’; type 3, ‘a perception type that considers altruism is a mindset that leads to the development of happiness’; and type 4, ‘a perception type that considers altruism to be a basic attitude that coaches should have’. The results of this study will further clarify coaches’ perceptions of altruism, enabling them to receive the necessary training, develop their character, and achieve inner maturity. This, in turn, will help them improve their attitudes towards clients and further enhance their ethics and professionalism.