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Journal: Behav. Sci., 2024
Volume: 14
Number: 1226

Article: How Does Gamification Improve Purchase Intention? Through the Lens of Perceived Brand Coolness and Time Poverty
Authors: by Yingchuan Liao, Fei Zhou, Youcheng Chen and Yenchun Jim Wu
Link: https://www.mdpi.com/2076-328X/14/12/1226

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