Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China
Abstract
:1. Introduction
2. Theories and Methods
2.1. Theories
2.2. Persuasive Effect Evaluation Method Based on Pre-Training Model
3. Empirical Study
3.1. Data Collecting
3.2. Data Preprocessing
3.3. Experimental Process of Persuasive Effect Evaluation
4. Results
4.1. Analysis of Persuasive Effect of Peripheral Route
4.1.1. Emotion Distribution in Public Responses to the Peripheral Route
4.1.2. Thematic Analysis of Abnormal Emotion Distribution in Responses to the Peripheral Route
4.2. Analysis of the Persuasive Effect of Central Route
4.2.1. Emotion Distribution in Public Responses to the Central Route
4.2.2. Thematic Analysis of Abnormal Emotion Distribution in Public Responses to the Central Route
5. Discussion
5.1. Persuasive Effect of Peripheral Route Represented by Medical Experts
5.2. Persuasive Effect of Central Route Represented by Mainstream Media
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Zhong Nanshan | Li Lanjuan | Zhang Wenhong | Slow Live Broadcast “Leishenshan and Huoshenshan Hospitals” | |
---|---|---|---|---|
Topic 1 | Zhong Nanshan talks about the epidemic | Li Lanjuan responds to six questions about the COVID-19 | Huashan Hospital | Network contractor |
Topic 2 | Zhong Nanshan affirms human-to-human transmission of the COVID-19 | Li Lanjuan advocates not taking medicine indiscriminately if there is no problem | Shanghai medical expert team leader responds to party members on the front line | Watching the live broadcast of the hospital if you are bored and cannot sleep |
Topic 3 | 84-year-old Zhong Nanshan fights again on the front line of epidemic prevention | Li Lanjuan responds to vaccine progress | Experts call for leaving N95 masks to medical staff | Cloud supervisor |
Topic 4 | Zhong Nanshan emphasizes that travel should be avoided at present | Li Lanjuan only sleeps three hours every day | Please resist for two weeks to smother the virus | Fork sauce and shovel sauce |
Topic 5 | —— | The indentation on Li Lanjuan’s face | —— | Excavator Sky Mission |
Topic 6 | —— | —— | —— | Excavator help list |
Topic 7 | —— | —— | —— | Huoshenshan conflict |
Persuasion Subjects | Zhong Nanshan | Li Lanjuan | Zhang Wenhong | Slow Live Broadcast “Leishenshan and Huoshenshan Hospitals” | |
---|---|---|---|---|---|
Types of Topics | |||||
Frontline anti-epidemic | Topic 3 | Topic 4–5 | Topics 1–2 | —— | |
Clarifying facts | Topics 1–2 | Topics 1–2 | Topic 3 | —— | |
Medical advice | Topic 4 | Topic 3 | Topic 4 | —— | |
Public-generated sub-topics | —— | —— | —— | Topics 1–6 | |
Negative events | —— | —— | —— | Topic 7 |
Emotion Coding | 0 | 1 | 2 | 3 | 4 |
---|---|---|---|---|---|
Emotion categories | objectivity | support | anger | sadness | fear |
Number | 2833 | 3589 | 2891 | 679 | 375 |
Emotion Coding | 0 | 1 | 2 | 3 | 4 |
---|---|---|---|---|---|
Emotion categories | objectivity | happiness | anger | sadness | surprise |
Number | 1612 | 23,485 | 221 | 224 | 246 |
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Wu, T.; Yu, G. Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China. Behav. Sci. 2024, 14, 885. https://doi.org/10.3390/bs14100885
Wu T, Yu G. Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China. Behavioral Sciences. 2024; 14(10):885. https://doi.org/10.3390/bs14100885
Chicago/Turabian StyleWu, Ting, and Guang Yu. 2024. "Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China" Behavioral Sciences 14, no. 10: 885. https://doi.org/10.3390/bs14100885
APA StyleWu, T., & Yu, G. (2024). Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China. Behavioral Sciences, 14(10), 885. https://doi.org/10.3390/bs14100885