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Journal: Behav. Sci., 2023
Volume: 13
Number: 502
Article:
The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China
Authors:
by
Meng Na, Li Rong, Mohd Helmi Ali, Syed Shah Alam, Mohammad Masukujjaman and Khairul Anuar Mohd Ali
Link:
https://www.mdpi.com/2076-328X/13/6/502
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