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The Influence of Sociodemographic Variables on Audiovisual Consumption: The Case of Spain

1
Department of Financial Economics and Accounting, University of Vigo, 32004 Ourense, Spain
2
Department of Business Management and Marketing, University of Vigo, 32004 Ourense, Spain
3
Centro de Investigação, Desenvolvimento e Inovação em Turismo, 2520-641 Leiria, Portugal
*
Author to whom correspondence should be addressed.
Soc. Sci. 2019, 8(8), 239; https://doi.org/10.3390/socsci8080239
Received: 13 June 2019 / Revised: 24 July 2019 / Accepted: 9 August 2019 / Published: 13 August 2019
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Abstract

Different spectators have distinct patterns of audiovisual product consumption. These patterns may be influenced by a range of factors. In this context, the present study analyzes how audiovisual consumption is influenced by sociodemographic variables. To this end, primary data was collected through a survey with 484 Spanish spectators. The collected data was subjected to a descriptive analysis and a non-parametric Pearson’s chi-square test, in order to establish consumption patterns and potentially link them to demographic variables. Results show that consumption patterns vary according to gender, age, and formal education. View Full-Text
Keywords: audiovisual consumption; sociodemographic variables; influence; audiovisual series; descriptive analysis; Pearson’s chi square test audiovisual consumption; sociodemographic variables; influence; audiovisual series; descriptive analysis; Pearson’s chi square test
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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MDPI and ACS Style

Araújo Vila, N.; Fraiz Brea, J.A.; Cardoso, L. The Influence of Sociodemographic Variables on Audiovisual Consumption: The Case of Spain. Soc. Sci. 2019, 8, 239.

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