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The Influence of Sociodemographic Variables on Audiovisual Consumption: The Case of Spain

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Department of Financial Economics and Accounting, University of Vigo, 32004 Ourense, Spain
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Department of Business Management and Marketing, University of Vigo, 32004 Ourense, Spain
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Centro de Investigação, Desenvolvimento e Inovação em Turismo, 2520-641 Leiria, Portugal
*
Author to whom correspondence should be addressed.
Soc. Sci. 2019, 8(8), 239; https://doi.org/10.3390/socsci8080239
Received: 13 June 2019 / Revised: 24 July 2019 / Accepted: 9 August 2019 / Published: 13 August 2019
Different spectators have distinct patterns of audiovisual product consumption. These patterns may be influenced by a range of factors. In this context, the present study analyzes how audiovisual consumption is influenced by sociodemographic variables. To this end, primary data was collected through a survey with 484 Spanish spectators. The collected data was subjected to a descriptive analysis and a non-parametric Pearson’s chi-square test, in order to establish consumption patterns and potentially link them to demographic variables. Results show that consumption patterns vary according to gender, age, and formal education. View Full-Text
Keywords: audiovisual consumption; sociodemographic variables; influence; audiovisual series; descriptive analysis; Pearson’s chi square test audiovisual consumption; sociodemographic variables; influence; audiovisual series; descriptive analysis; Pearson’s chi square test
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Araújo Vila, N.; Fraiz Brea, J.A.; Cardoso, L. The Influence of Sociodemographic Variables on Audiovisual Consumption: The Case of Spain. Soc. Sci. 2019, 8, 239.

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