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Soc. Sci. 2015, 4(3), 630-645;

Reconceptualizing Cultural Globalization: Connecting the “Cultural Global” and the “Cultural Local”

Department of History and Political Science, Hampton University, Hampton, VA 23668, USA
Academic Editor: Joanna Swanger
Received: 21 December 2014 / Revised: 13 July 2015 / Accepted: 30 July 2015 / Published: 19 August 2015
(This article belongs to the Special Issue Cross-Border Movements and Subjectivities in a Globalized World)
Full-Text   |   PDF [214 KB, uploaded 19 August 2015]


Scholars generally are in agreement that the pace of globalization is rapidly accelerating. Globalization’s impact, beyond the socio-economic and political discourses, is affecting conceptions of culture and cultural studies, and changing and restructuring spaces, global, national and personal interactions and relationships. The “texts” and artifacts borne of culture—activities, events and our conception thereof are a mechanism for the propagation of culture. Simultaneously Westernization/Americanization impacts local cultures through consumerism, which obfuscates local traditions, knowledge and experiences. This research argues that culture is a dynamic, adaptive concept and practice, “borrowing” liberally from ideological and technological innovations of other cultures and integrating these borrowed aspects into the construction and modification of culture across spatial and geographical divides to ensure particular cultures’ survival. The research shows that the local affects the global, and vice versa. It selects local communication “texts” to show that cultures are not “victims” of globalization or the proliferation of mass media. Cultures actively adopt and integrate globalization’s technological artifacts. Globalization’s positive effects are dynamic and span cultural interactions and permeate structures of authority at personal, national and global levels. View Full-Text
Keywords: culture; globalization; internationalization; contestation; interpersonal relationships; communication; technology culture; globalization; internationalization; contestation; interpersonal relationships; communication; technology
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Magu, S. Reconceptualizing Cultural Globalization: Connecting the “Cultural Global” and the “Cultural Local”. Soc. Sci. 2015, 4, 630-645.

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