Next Article in Journal
Drivers of Human Migration: A Review of Scientific Evidence
Next Article in Special Issue
International Nets and National Links: The Global Rise of the Extreme Right—Introduction to Special Issue
Previous Article in Journal
The Sustainability of the Portuguese Prison System: A Criminal Justice System in Masculine Form?
Previous Article in Special Issue
The Rise of Fascist Formations in Chile and in the World
Article

The Visual Politics of the Alternative for Germany (AfD): Anti-Islam, Ethno-Nationalism, and Gendered Images

Department of Sociology, University of Copenhagen, 1014 Copenhagen, Denmark
Soc. Sci. 2021, 10(1), 20; https://doi.org/10.3390/socsci10010020
Received: 30 November 2020 / Revised: 23 December 2020 / Accepted: 24 December 2020 / Published: 14 January 2021
(This article belongs to the Special Issue The Global Rise of the Extreme Right)
This article is an empirical investigation into the visual mobilization strategies by far-right political parties for election campaigns constructing Muslim immigrants as a “threat” to the nation. Drawing on an interdisciplinary theoretical approach of social movement studies and research on media and communication, I focus on the far-right political party Alternative for Germany (AfD), which has produced several widespread inflammatory series of visual election posters featuring anti-Islam rhetoric, combined with provocative images of gender and sexuality. By approaching visual politics through a perspective on actors constructing visual forms of political mobilization, I show how far-right populist “movement parties” are supported by professional graphic designers commercializing extremist ideologies by creating ambivalent images and text messages. My findings on the AfD’s visual campaign politics document the instrumentalization and appropriation of the rhetoric of women’s empowerment and LGBT rights discourse, helping the AfD to rebrand its image as a liberal democratic opposition party, while at the same time, maintaining its illiberal political agenda on gender and sexuality. Visual representations of gender and sexuality in professionally created election posters served to ridicule and shame Muslim minorities and denounce their “Otherness”—while also promoting a heroic self-image of the party as a savior of white women and Western civilization from the threat of male Muslim migrants. By documenting the visual politics of the AfD, as embedded in transnational cooperation between different actors, including visual professional graphic designers and far-right party activists, my multimodal analysis shows how far-right movement parties marketize and commercialize their image as “progressive” in order to reach out to new voters. View Full-Text
Keywords: far-right; extremism; visual politics; multimodal analysis far-right; extremism; visual politics; multimodal analysis
Show Figures

Figure 1

MDPI and ACS Style

Doerr, N. The Visual Politics of the Alternative for Germany (AfD): Anti-Islam, Ethno-Nationalism, and Gendered Images. Soc. Sci. 2021, 10, 20. https://doi.org/10.3390/socsci10010020

AMA Style

Doerr N. The Visual Politics of the Alternative for Germany (AfD): Anti-Islam, Ethno-Nationalism, and Gendered Images. Social Sciences. 2021; 10(1):20. https://doi.org/10.3390/socsci10010020

Chicago/Turabian Style

Doerr, Nicole. 2021. "The Visual Politics of the Alternative for Germany (AfD): Anti-Islam, Ethno-Nationalism, and Gendered Images" Social Sciences 10, no. 1: 20. https://doi.org/10.3390/socsci10010020

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop