Next Article in Journal
Predicting Dynamic Response of Structures under Earthquake Loads Using Logical Analysis of Data
Previous Article in Journal
Gender Differences in Environmental Perspectives among Urban Design Professionals
Article Menu
Issue 4 (April) cover image

Export Article

Open AccessArticle
Buildings 2018, 8(4), 60; https://doi.org/10.3390/buildings8040060

Presence of Social Client Relationship Management within the Nigerian Construction Industry

1
Department of Building, Covenant University, 112233 Ota, Nigeria
2
Department of Quantity Surveying, Bells University of Technology, 112233 Ota, Nigeria
*
Author to whom correspondence should be addressed.
Received: 28 January 2018 / Revised: 11 April 2018 / Accepted: 12 April 2018 / Published: 17 April 2018
Full-Text   |   PDF [239 KB, uploaded 3 May 2018]

Abstract

Client relationship management (CRM) has become a subject matter of interest to both academics and business practitioners. This is because it reflects the need to manage successful and profitable client relationships for organizations. Construction organizations, as well as the construction industry, are vital components of economic development in Nigeria, but many organizations struggle to perform the client relationships expected of them. The use of social media in the present era has given power to the relevant stakeholders to express their perceptions to a very large audience on the social media platforms of construction organizations. The application of social media to marketing is essential to managing client relationships. This research has been carried out to examine the level of awareness and use of social client relationship management (CRM 2.0) in Nigerian contracting and consulting construction organizations. In other words, the purpose of the study is to examine the level of adoption of social media platforms in client relationship management in the construction industry in Nigeria. The study also assessed the barriers to the adoption of the use of social media platforms in client relationship management. Using a questionnaire survey, a purposive quota sampling technique was utilized for the collection of data from contracting and consulting firms. The findings reveal that contracting and consulting firms have little to no awareness of CRM 2.0. This study suggests that Nigerian construction organizations are still hesitant to implement social media in a business environment and fully adopt CRM 2.0 in the construction industry. View Full-Text
Keywords: client; social client relationship management; construction organizations; social media client; social client relationship management; construction organizations; social media
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Ojelabi, R.; Oyeyipo, O.; Afolabi, A.; Amusan, L. Presence of Social Client Relationship Management within the Nigerian Construction Industry. Buildings 2018, 8, 60.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Buildings EISSN 2075-5309 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top