Palazzo Farnese and Dong’s Fortified Compound: An Art-Anthropological Cross-Cultural Analysis of Architectural Form, Symbolic Ornamentation, and Public Perception
Abstract
1. Introduction
- How do different cultures encode hierarchy and authority into architectural form?
- In what ways can architectural analysis incorporate symbolic imagery, user narratives, and patterns of visual engagement?
- How do ordinary users contribute to architectural meaning through their interactions on digital platforms?
2. Literature Review and Analytical Framework
2.1. Cross-Cultural Approaches to Fortified Residences
2.2. Theoretical Foundations of Spatial Politics and Symbolic Structures
2.3. Public Perception and Re-Narration of Architecture
2.4. Analytical Framework: Architectural Form, Symbolic Ornamentation, and Public Perception
3. Materials and Methods
3.1. Research Subject Selection
3.2. Architectural Survey and Spatial Analysis
3.3. Interpretation of Symbolic Ornamentation
3.4. Public Perception Modelling Through Digital Ethnography
- Data Sources and Collection. UGC were collected from Chinese platforms (Weibo, Xiaohongshu, Ctrip) and international ones (TripAdvisor, Google Maps, Instagram), including user-posted photographs and comment texts. Data were acquired using web crawlers and APIs, then filtered and encoded for analysis. The data collection period for this study was set from 1 January 2020 to 31 December 2024, to ensure temporal consistency across pre- and post-pandemic UGC. However, significant disparities exist between the two sites in terms of platform origin and user base, which may introduce sample bias. As an internationally recognised Renaissance heritage site, Palazzo Farnese is frequently featured on global platforms such as Instagram, TripAdvisor, and Google Maps, which attract high levels of user activity and visibility. In contrast, UGC related to Dong’s Fortified Compound was primarily sourced from Chinese-language platforms such as Weibo, Xiaohongshu, and Ctrip, where user demographics and platform algorithms differ markedly from their international counterparts.
- Text Analysis. For Chinese texts, we applied Jieba segmentation and sentence embeddings using a pre-trained MacBERT-based model (text2vec-base-chinese), followed by BERTopic modelling and sentiment analysis using Erlangshen-RoBERTa-330M-Sentiment. For English texts, sentence embeddings were generated using the all-MiniLM-L6-v2 model, with BERTopic used for topic modelling and cardiffnlp/twitter-roberta-base-sentiment for three-class sentiment classification. Cross-lingual data were processed into structured themes based on frequency and sentiment classification.
- Image Analysis. Image data were processed using the pre-trained CLIP model (ViT-L/14@336px) for semantic embedding, followed by UMAP for dimensionality reduction and HDBSCAN for unsupervised clustering. This configuration enabled high-resolution visual encoding and cross-image semantic grouping, allowing us to detect dominant visual patterns in UGC. Clusters were manually annotated and categorised by type and frequency. Word clouds, tag histograms, and SVG bar charts were generated for visual representation. This workflow has been validated in prior studies on community image classification and visual-semantic clustering [14].
- Tools and Methodological Roles. Table 1 summarises the key tools used in digital ethnography and their analytical functions.
3.5. Data and Code Availability
3.6. Ethical Statement and AI Disclosure
4. Analysis and Discussion
4.1. Architectural Form Analysis
4.1.1. Structural Logic and Site Strategy of Palazzo Farnese
4.1.2. Spatial Configuration and Adaptive Strategies of Dong’s Fortified Compound
4.2. Symbolic Ornamentation Analysis
4.2.1. Architectural Symbolism and Iconographic Programme of Palazzo Farnese
4.2.2. Architectural Symbolism and Traditional Ornamentation in Dong’s Fortified Compound
4.3. Public Perception Analysis
4.3.1. Public Perception of Palazzo Farnese
- Textual Analysis
- 2.
- Image Analysis
4.3.2. Public Perception of Dong’s Fortified Compound
- Textual Analysis
- 2.
- Image Analysis
- Inward spatial aesthetic: Many photos focused on axial paths and layered courtyards, reflecting a preference for outside–in ceremonial sequencing.
- Symbolic detail orientation: Brick motifs and gates conveyed cultural identity and historical meaning.
- Knowledge-recording behaviour: Frequent images of signage suggest a trajectory of learning, documentation, and sharing, aligned with digital ethnography’s emphasis on recontextualisation and participatory knowledge-making [12].
4.4. Cross-Cultural Comparison from an Art-Anthropological Perspective
- Spatial Construction of Power: Geometric Rationality vs. Ritual Order
- 2.
- Decorative Strategy: Narrative Immersion vs. Moral Inscription
- 3.
- Digital Gaze: Performative Heritage vs. Participatory Memory
4.5. Summary
5. Conclusions and Implications
5.1. Key Findings
5.2. Theoretical and Methodological Implications
5.3. Future Research Directions
- Multilingual alignment optimisation: Improve semantic coherence across languages through aligned embedding spaces or translation-augmented topic modelling. This would reduce topic drift and enhance comparability between cross-lingual UGC datasets.
- Fine-grained image–text pairing: Use multimodal transformers or contrastive captioning to capture symbolic links between carvings, inscriptions, and user narratives. This would help decode implicit references in ornamentation and improve cross-modal interpretability.
- Zero-shot category adaptation: Enhance CLIP-based visual classification for heritage-specific elements—such as vernacular ornament or minority motifs—through prompt engineering or few-shot learning, enabling better cultural specificity.
- Platform behaviour modelling: Analyse how platform curation algorithms (e.g., on Instagram, Xiaohongshu) shape the visibility, clustering, and framing of architectural features, affecting what is seen and remembered in digital heritage narratives.
- Community-led interpretation: Integrate guided narration, performative storytelling, or local knowledge production into ethnographic workflows to account for non-digital, embodied heritage interpretation.
- conducting site-based architectural observation,
- applying iconographic decoding,
- harvesting UGC from appropriate platforms for multimodal clustering and interpretation.
Author Contributions
Funding
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Tool/Program | Function | Application | Version/Reference |
---|---|---|---|
Social Media Crawler | Extracts images and comments | UGC perception collection | Custom script/by authors |
Jieba + TF-IDF | Chinese word segmentation and keyword mining | Chinese comment preprocessing | Jieba v0.42.1/stopwords [45] |
text2vec-base-chinese (MacBERT-based) | Sentence embedding for Chinese text | Chinese topic modelling input | shibing624 (2023) [36] |
Erlangshen-RoBERTa-330M-Sentiment | Sentiment analysis for Chinese text (3 classes) | Chinese sentiment classification | IDEA-CCNL (2023) [39] |
all-MiniLM-L6-v2 | Sentence embedding for English text | English topic modelling input | Reimers & Gurevych (2019) [37] |
twitter-roberta-base-sentiment | Sentiment analysis for English text (3 classes) | English sentiment classification | Cardiff NLP (2020) [40] |
BERTopic + HDBSCAN | Topic modelling and unsupervised clustering | Both Chinese and English topic extraction | BERTopic v0.13.0 [38] |
WordCloud Generator | High-frequency word visualisation | Topic keyword mapping | wordcloud v1.8.2 [46] |
CLIP (ViT-L/14@336px) + UMAP + HDBSCAN | Semantic embedding and clustering of images | Visual interest point detection | OpenAI CLIP [47], umap-learn v0.5.7, hdbscan v0.8.40 |
Manual Annotation + Statistics | Semantic interpretation and categorisation | Visual cognition analysis | Custom/by authors |
Matplotlib + Seaborn | Data visualisation (bar charts, heatmaps) | Visualising themes, sentiment distribution | matplotlib v3.7.1, seaborn v0.12.2 |
pandas + tqdm | Data handling and progress tracking | CSV input/output and processing feedback | pandas v2.1.0, tqdm v4.65.0 |
Platform | Original Text | Original Images | Filtered Text | Filtered Images |
---|---|---|---|---|
107 | 598 | 46 | 302 | |
Xiaohongshu | 291 | 3496 | 54 | 467 |
Ctrip | 63 | 115 | 63 | 94 |
Google Maps | 996 | 5753 | 980 | 3159 |
111 | 111 | 79 | 90 | |
TripAdvisor | 299 | 959 | 299 | 925 |
Topic ID | Keywords (By Probability) | Share | Dominant Sentiment |
---|---|---|---|
Topic 1 | Façade, frescoes, architecture, Renaissance | 32% | Awe, admiration |
Topic 2 | Spiral staircase, courtyard, perspective | 11% | Surprise, delight |
Topic 3 | Gardens, fountains, symmetry, view | 11% | Relaxed, pleasant |
Topic 4 | Guided tour, ticket office, queue | 6% | Mixed |
Topic 5–8 | Chapel, ceiling, fresco restoration, distance… | <4% | Mostly positive |
Topic 0 | Irrelevant content/noise | 23% | No dominant sentiment |
Rank | Visual Theme | Share | Architectural/Ethnographic Interpretation |
---|---|---|---|
1 | Frescoed wall | 19.4% | Frescoes signify Renaissance authority and serve as immersive artistic focal points. |
2 | Fountain system | 19.4% | Waterworks reflect idealised landscapes and become key attractions for digital media. |
3 | Frescoed ceiling | 13.1% | Domed perspectives evoke vertical gaze and symbolic elevation. |
4 | Spiral staircase | 11.1% | Unique geometry renders it a “photographable architecture” repeatedly reproduced. |
5 | Atrium | 6.5% | Light-filled colonnades enhance theatrical spatial effect. |
Topic ID | Keywords (By Probability) | Share | Dominant Sentiment |
---|---|---|---|
Topic 1 | Dong Mansion, late Qing, history, restoration, governor | 32% | Reverence, nostalgia |
Topic 2 | Courtyard, layout, wood carving, Siheyuan courtyard | 19% | Praise, curiosity |
Topic 3 | Parking, ticket price, visitor center, commercialisation | 11% | Complaint, suggestion |
Topic 4 | Family values, theatre performance, guided tours | 9% | Engagement, learning |
Topic 0 | Irrelevant content/noise | 29% | Mixed/non-specific |
Rank | Visual Theme | Share | Architectural/Ethnographic Interpretation |
---|---|---|---|
1 | Yard space | 14.8% | Rare northwest China courtyard layout; photos highlight spatial inwardness and moral order. |
2 | Fortress gate | 12.9% | Focus on arched masonry and battlements affirms the defensive-residential narrative. |
3 | Brick carving | 9.8% | Decorative reliefs serve as the medium of cultural memory and craftsmanship. |
4 | Panoramic view | 7.3% | Aerial shots underscore topographical logic and siting within regional terrain. |
5 | Information panel | 7.0% | Signage documentation indicates “learning-oriented tourism” and public interpretation. |
Case | Image Focus | Textual Focus | Interpretive Meaning |
---|---|---|---|
Palazzo Farnese | Frescoes, spiral staircase, fountains | Frescoes, perspective, architectural grandeur | The built form conveys dynastic authority and a cosmological worldview through vertical procession and scenographic spatial organisation. |
Dong’s Fortified Compound | Courtyard views, fortress gate, carving arts | Courtyard layout, family ethics, restoration | Architecture conveys ritual hierarchy and clan identity through spatial segmentation and symbolic ornamentation. |
Analytical Dimension | Palazzo Farnese (Caprarola, Italy) | Dong’s Fortified Compound (Wuzhong, China) |
---|---|---|
Architectural Form | Pentagonal bastioned layout with central circular courtyard; emphasises axial centrality and ceremonial geometry | Three-row, two-depth courtyard system enclosed by rammed-earth walls; emphasises nested spatial hierarchy |
Spatial Sequence | Monumental spiral staircase establishes a vertical processional route from subterranean access to rooftop platform | Axial progression through courtyard zones; spatial hierarchy structured by gender, kinship, and ritual |
Structural System | Volcanic tufo and peperino stone; classical column orders; domed roof symmetry | Rammed-earth structure with timber-brick composite; post-and-beam roofing adapted for climatic resilience |
Material Provenance | Locally sourced volcanic stone from the Lazio region | Timber from Gannan, stone from Shaanbei, ironwork from Baotou; locally fired bricks and tiles |
Decorative Content | Ceiling frescoes, celestial maps, and dynastic iconography; unified narrative programme | Brick reliefs, painted beams, carved plaques; expressions of Confucian morality and Islamic ritual meaning |
Decorative Placement | Ceilings, staircases, chapel interiors; aligned along perspectival and processional axes | Gate towers, zhaobi screen walls, corridor thresholds; integrated within ritual axis and familial pathways |
Stylistic Features | Illusionistic painting; perspectival depth; immersive scenography | Modular surface symbolism; didactic iconography; intergenerational moral messaging |
Viewing Orientation | Aesthetic gaze; upward compositions; photogenic coherence | Familial memory gaze; experiential engagement; affective narration of site identity |
Digital Dissemination | Hashtag clustering; symmetrical visual patterns; algorithm-amplified visibility | Emotion-driven narration; atomised user content; performance-based heritage participation |
Expressive Orientation | Visual immersion, scenographic logic, and cosmological symbolism | Ethical embodiment, ritual sequencing, and identity construction through heritage storytelling |
Analytical Layer | Cultural Logic (Farnese vs. Dong) | Digital Expression (Farnese vs. Dong) |
---|---|---|
Architectural Form | Geometric centrality and vertical ascent vs. courtyard hierarchy and ritual layering | Symmetrical composition and axial focus vs. nested sequencing and zoning |
Symbolic Ornamentation | Dynastic fresco narratives vs. moral and ethnic surface motifs | Immersive ceiling imagery vs. localised textual iconography |
Public Perception | Hashtag-led aesthetic framing vs. story-driven memorial reflection | Photogenic hotspots and algorithmic visibility vs. fragmented storytelling and emotional engagement |
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Wu, L.; Zhan, Q.; Li, Y.; Chen, C. Palazzo Farnese and Dong’s Fortified Compound: An Art-Anthropological Cross-Cultural Analysis of Architectural Form, Symbolic Ornamentation, and Public Perception. Buildings 2025, 15, 2720. https://doi.org/10.3390/buildings15152720
Wu L, Zhan Q, Li Y, Chen C. Palazzo Farnese and Dong’s Fortified Compound: An Art-Anthropological Cross-Cultural Analysis of Architectural Form, Symbolic Ornamentation, and Public Perception. Buildings. 2025; 15(15):2720. https://doi.org/10.3390/buildings15152720
Chicago/Turabian StyleWu, Liyue, Qinchuan Zhan, Yanjun Li, and Chen Chen. 2025. "Palazzo Farnese and Dong’s Fortified Compound: An Art-Anthropological Cross-Cultural Analysis of Architectural Form, Symbolic Ornamentation, and Public Perception" Buildings 15, no. 15: 2720. https://doi.org/10.3390/buildings15152720
APA StyleWu, L., Zhan, Q., Li, Y., & Chen, C. (2025). Palazzo Farnese and Dong’s Fortified Compound: An Art-Anthropological Cross-Cultural Analysis of Architectural Form, Symbolic Ornamentation, and Public Perception. Buildings, 15(15), 2720. https://doi.org/10.3390/buildings15152720