Main Features of the Timber Structure Building Industry Business Models
1.1. Defining a Business Model
Business Model Innovation
1.2. Business Models in the Construction Industry
1.3. Business Models in the Timber Structure Building Industry
2. Materials and Methods
2.1. Methodological Tool 1: Use of Secondary Data
2.2. Methodological Tool 2: Semi-Structured Interviews
2.3. Methodological Tool 3: Participant Observation
2.4. Qualitative Analysis
2.5. Literature Review
- AND “building”
- AND “business models”
3.1. Value Proposition
3.2. Customer Segments
3.3. Customer Relationships
3.5. Revenue Streams
3.5.4. Suppliers and Supplier–Builders
3.6. Key Activities
3.7. Key Resources
3.8. Key Partnerships
3.9. Cost Structure
3.9.1. Architects and Engineers
3.9.3. Suppliers and Supplier–Builders
4.1. Features of the Timber Structure Building Industry
4.1.1. Similarities and Distinctions among Stakeholder’s Business Models
4.1.2. Early Stage of Maturity: Mostly Small Businesses for Now
4.1.3. Sustainability Is a Strong Motivation, Especially for Architects
4.1.4. The Suppliers Are the Industry Development Leaders
4.1.5. The Structural Timber Building Industry Is Not Mass Standardized
4.1.6. Labor Competition Explained by Lack of Specialists and of Timber Trained Employees
4.1.7. A Strong and Absolute Collaboration between Stakeholders Is Needed
4.1.8. Participating to Conferences or Shows Is a Must
4.1.9. Collaborative Procurement Modes Are Better Suited to Timber Structural Building Industry
4.1.10. Partnerships with Universities Are a Common Feature within the Industry
4.1.11. Prefabrication Is an Important Part of the Structural Timber Industry’s Future
4.1.12. Strongly Regulated Work Environment
4.2. Rethinking the Business Model Canvas for the Structural Timber Construction Industry
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
- Could you briefly tell me about your company’s history?
- What is the size of the company? (No. of employees, annual turnover)
- In your opinion, what are its main strengths, what distinguishes your organization from its competitors?
- Can you tell me about the company’s main activities? In your opinion, what are the main reasons why customers decide to work with you?
- What expertise are they seeking?
- What are your missions?
- Types of projects
- Types of contracts
- Who are your most important clients?
- What kind of relationships do you have with your clients?
- How do you start a relationship?
- How do you maintain them over time?
- The CIRCERB Chair was created especially to promote the wooden building, something you are already doing brilliantly. How did you come to value wood constructions? How important is the use of wood as a structural material for non-residential buildings within your company today?
- What other markets does your business occupy?
- In your opinion, are they complementary or rather dominant compared to wood? (% wood vs. steel)
- What are the motivations that lead your company to work on projects with wooden structures?
- What is the level of expertise and training of your employees with wood? Professionals, technicians?
- Are your employees comfortable to work on buildings with wooden structures upon hiring? How they develop the skills that allow them to work with wood?
- Could I get a copy of the Operation “flowchart”?
- Can you describe the company’s human resources?
- In your wooden structure projects such as ____________, what type of business relationships was established?
- Who gets to know about your services and how do they learn about them? How do you reach your customers? What main visibility elements is the business using to be known/to improve its notoriety?
- Do you have some examples of project that reflect your core business? Are projects your business card?
- What are the main cost sources for your business? What are the drivers of these costs (client requests, supplier issues, unforeseen difficulties on a technical level, etc.)?
- What are the main revenue sources?
- Was the ______________ building an exceptional or routine project for your business?
- Why was wood chosen as structural material for this/these buildings?
- What were the positive elements for you company about working on this/these building(s)?
- What were difficulties or challenges faced when working on this/these building(s)?
- If your company had to do this/these project(s) over again, what would you do differently?
- Would you like to share something else related to this/these project(s)?
- Do you have anything to add?
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|Expert Categories||Number of Interviews||Countries|
|Architects||9||Austria, Denmark, England, Germany, Italy, Sweden, Switzerland|
|Structural engineers||5||Austria, England, Norway, Switzerland|
|Builders||3||Austria, England, Norway|
|Engineered timber product suppliers||3||Austria, Norway, Scotland|
|Wood board supplier||1 *||Sweden|
|Timber building technology developers||2 *||Scotland|
|Academics||3 *||Austria, Germany, Scotland|
|Building Blocks||Subdividing a search query in multiple variants and combining them using Boolean operators|
|Citation Pearl Growing||Scanning relevant article to find additional relevant terms to add to the search strategy|
|Successive Fractions||Searching databases using relevant terms found in relevant articles with the AND operator|
|Berry Picking||Scanning articles for relevant references, citations, authors and journals|
|Primary Keywords||Secondary Keywords||Tertiary Keywords||Quaternary Keywords|
|Construction||Building||Business models||Value proposition|
|Wood building||Collaborative business model||Costumers|
|Shared business model||Channels|
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Gosselin, A.; Cimon, Y.; Lehoux, N.; Blanchet, P. Main Features of the Timber Structure Building Industry Business Models. Buildings 2021, 11, 170. https://doi.org/10.3390/buildings11040170
Gosselin A, Cimon Y, Lehoux N, Blanchet P. Main Features of the Timber Structure Building Industry Business Models. Buildings. 2021; 11(4):170. https://doi.org/10.3390/buildings11040170Chicago/Turabian Style
Gosselin, Annie, Yan Cimon, Nadia Lehoux, and Pierre Blanchet. 2021. "Main Features of the Timber Structure Building Industry Business Models" Buildings 11, no. 4: 170. https://doi.org/10.3390/buildings11040170