The Impact of Bancassurance Interaction on the Adoption Behavior of Green Production Technology in Family Farms: Evidence from China

In the context of increasingly severe resource and environmental constraints, accelerating family farms to take the path of green agricultural development is an urgent practical problem to be solved. The bancassurance interaction, an innovative form of financial support policy for agriculture, can effectively alleviate the risks and credit rationing problems faced by family farms in the operation process, provide new opportunities for green production of family farms, and is of great significance to promoting sustainable agricultural development. This study uses data from 564 planting family farms in Shaanxi Province to analyze the impact of the bancassurance interaction on adopting green production technology in family farms and its mechanism, paying particular attention to the heterogeneous effects of the family life cycle and family economic level. The results of this study show that the bancassurance interaction has a significant positive impact on the adoption of green production technology by family farms. Compared with agricultural credit and insurance, the effect of the bancassurance interaction on adopting green production technologies is more evident. The analysis of the impact mechanism shows that the bancassurance interaction can promote the adoption of green production technology in family farms through three channels: increasing investment in agricultural production, expanding the scale of land management, and strengthening exchanges of green technology. Among them, the effect of increasing agrarian production investment is the most pronounced. The heterogeneity analysis shows that the impact of the bancassurance interaction on the green production technology of family farms varies significantly according to the family life cycle and economic level. Family farms at the dependency stage and low-income level were more willing to adopt green production technologies driven by the bancassurance interaction. Therefore, it is necessary to continuously innovate the interaction mode between banks and insurance companies, rationally allocating agricultural production factors and combining the actual situation of each family farm to strengthen the leading role of the bancassurance interaction in adopting green production technologies and promoting high-quality agricultural development.