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Article

Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan

1
Department of Accounting, Jiaxing University, Jiaxing 314001, China
2
Department of Health Industry Technology Management, Chung Shan Medical University, Taichung City 40201, Taiwan
3
Department of Medical Management, Chung Shan Medical University Hospital, No. 110, Sec. 1, Jianguo N. Rd., Taichung City 40201, Taiwan
*
Author to whom correspondence should be addressed.
Academic Editors: Sérgio Lousada and Rui Alexandre Castanho
Water 2021, 13(22), 3183; https://doi.org/10.3390/w13223183
Received: 20 October 2021 / Revised: 6 November 2021 / Accepted: 9 November 2021 / Published: 11 November 2021
(This article belongs to the Special Issue Port Structures, Maritime Transport and Tourism)
In this study, the product attributes of cruise tours are distinguished into on-board activities, leisure space, cabin comfort, Michelin restaurant, and refund mechanism, and the multi-attribute utility model of cruise tours is constructed using the choice experiment (CE) method. Of the 575 questionnaires distributed, 439 were valid, with an effective recovery rate of 76.3%. The results revealed the following: (1) when cruisers travel, what they value the most is the quality of service on board, followed by the facilities on board; (2) passengers’ preferences for comfortable pool space and more activities on board are negatively significant, indicating that they do not prefer to add these amenities and experiences to the cruise ship; (3) passengers are willing to pay extra to upgrade the interior cabin to one with a view and to experience the Michelin restaurant; and (4) influenced by the COVID-19 pandemic, cruisers are more willing to manage their own health. Moreover, the pandemic does not reduce their willingness to travel by cruise. View Full-Text
Keywords: tourism experiences; cruiser preference; COVID-19; choice experiment method; marginal willingness to pay (MWTP) tourism experiences; cruiser preference; COVID-19; choice experiment method; marginal willingness to pay (MWTP)
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MDPI and ACS Style

Chang, M.-Y.; Wang, C.-H.; Chen, H.-S. Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan. Water 2021, 13, 3183. https://doi.org/10.3390/w13223183

AMA Style

Chang M-Y, Wang C-H, Chen H-S. Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan. Water. 2021; 13(22):3183. https://doi.org/10.3390/w13223183

Chicago/Turabian Style

Chang, Min-Yen, Chen-Hao Wang, and Han-Shen Chen. 2021. "Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan" Water 13, no. 22: 3183. https://doi.org/10.3390/w13223183

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