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9 June 2023

Perceptions and Experiences of Supplemental Nutrition Assistance Program (SNAP) Participants Related to Receiving Food and Nutrition-Related Text Messages Sent Agency-Wide: Findings from Focus Groups in San Diego County, California

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1
Nutrition Policy Institute, Division of Agriculture and Natural Resources, University of California, Oakland, CA 94607, USA
2
Center for Community Health, Altman Clinical and Translational Research Institute, University of California San Diego, La Jolla, CA 92037, USA
3
Health and Behavior Studies, Teachers College, Columbia University, New York, NY 10027, USA
*
Author to whom correspondence should be addressed.
This article belongs to the Section Nutrition and Public Health

Abstract

We developed and sent a series of five monthly text messages promoting fruit and vegetable consumption to approximately 170,000 SNAP participants in San Diego County, California. The text messages, which were sent in English and Spanish, included links to a dedicated bilingual website offering additional information, including how to select, store, and prepare seasonal fruits and vegetables, health benefits of different fruits and vegetables, recipes, and tips to reduce food waste. To our knowledge, this represents the first instance of a SNAP agency providing nutrition information directly to SNAP participants. We conducted seven focus groups (four in English and three in Spanish) with a convenience sample of twenty-six text message recipients, to elicit their perceptions of this intervention, self-reported behavior changes, and recommendations for moving forward. Respondents reported overwhelmingly positive perceptions of this effort, including increased intake of fruits and vegetables, and trying new fruits and vegetables. Participants also reported improved perceptions of SNAP. Virtually all would like this effort to continue, and many would like to receive the messages more frequently than once a month. This effort represents a relatively low-cost approach that SNAP agencies can implement to provide SNAP participants with food and nutrition information that can help them to improve their diets, optimize their food dollars, and enhance their feelings of well-being related to participating in the program.

1. Introduction

Diet-related chronic disease is a significant public health concern in the US. Nearly one in ten Americans have been diagnosed with diabetes [1] and about half of American adults suffer from cardiovascular disease [2]. An improved diet, including increased intake of fruits and vegetables (FV), can help reduce the risk of diet-related chronic disease [3]. However, only 1 in 10 adults eat the recommended amounts of FV [4].
The Supplemental Nutrition Assistance Program (SNAP) is the nation’s largest federal nutrition assistance program, with over 41 million Americans participating in an average month in 2021 [5]. Despite providing financial resources to support food purchases, SNAP does not typically provide participants with education promoting or facilitating a healthful diet. The Supplemental Nutrition Assistance Program Education (SNAP-Ed) provides evidence-based interventions, including education, to promote a healthy diet and physical activity. However, SNAP-Ed’s scope is small, and most resources are directed at critical public health interventions that change the policies, systems, and environments that shape participants’ food experiences and food choices. In 2018, SNAP-Ed provided direct education to 3.8 million people, representing less than 10% of SNAP participants [6].
Use of mobile health interventions, including text messaging and websites to promote the adoption of more healthful behaviors, has been increasing in recent years [7,8,9]. Systematic reviews have shown mixed results of these interventions [10,11]. Evaluations of specific interventions have shown mixed results as well, with some reporting positive effects [12,13,14] while others did not [15,16,17].
Considering the broad reach and relatively low cost of mobile health interventions, we implemented and evaluated a pilot intervention sending text messages from a SNAP agency to SNAP participants, promoting FV intake, with links to a dedicated website (eat-ca.org) developed by the study team offering more detailed information about how to select, store, and prepare local, seasonal fruits and vegetables. We partnered with the County of San Diego Health and Human Services Agency (HHSA), the SNAP agency in San Diego County, California, which was already utilizing an opt-out text message system to provide administrative reminders and alerts to all CalFresh participants throughout the county. Findings from a survey of program participants [18] indicated significant increases in knowing where to obtain information about selecting, storing, and preparing FV, feeling good about participating in SNAP, and thinking the SNAP program helps participants eat healthfully. No significant pre/post-differences were found in fruit or vegetable consumption, measured using two modified self-reported intake questions from the university of California Food Behavior Checklist [19], although 68% of participants self-reported increased FV intake at the follow-up. Nearly all respondents appreciated the intervention and wanted it to continue. This paper presents findings from focus groups we conducted to better understand participant perceptions of the program and recommendations for improvements.

2. Materials and Methods

2.1. Intervention

All San Diego County SNAP participants opting into the County’s text messaging system received monthly text messages in English or Spanish between September 2020 and February 2021. The messages promoted the consumption of California-grown fruits and vegetables and included links to a website with further information, including how to select, store, and prepare FV, recipes, and tips for reducing food waste. The design of the text messages followed the behavior change technique taxonomy, which consists of 93 behavior change techniques arranged in a hierarchical order. The specific techniques used included providing pros and cons and persuasive argumentation to explain the benefits of fruit and vegetable intake, highlighting cost-savings associated with seasonal and local produce to shape knowledge, offering actionable messages and links to a credible website to facilitate action planning, and promoting a sense of altruism by supporting local growers, thereby creating a “warm glow” associated with benefiting others. A prior publication provides a detailed description of the text messages and website development [18].

2.2. Recruitment

We posted an invitation to participate in an online survey on the www.eat-ca.org website after sending the first text message. The survey elicited interest in participating in a focus group. Participants were told they would receive a USD 50 gift card as thanks for participation. Of the 2345 respondents that completed the survey, 1315 (56.1%) expressed interest in participating in a focus group and provided their contact information. We sent text messages inviting participation in a focus group in batches of up to 50 participants at a time, equally divided between English and Spanish speakers. The focus group invitation included several screener questions. Participants were required to be at least 18 years old, be current or recent SNAP participants, recalled receiving the intervention text messages, visited the website at least once, and had access to Zoom, the platform used to conduct the online focus groups. Ultimately, 574 individuals were invited to participate in focus groups. Of those, 141 (24.6%) completed the screener (68 English, 73 Spanish). Fifty-six respondents answered “no” or “not sure” to at least one screener question and were excluded from the sample. The 85 respondents eligible to participate in the focus groups were asked to sign up for one of two different time slots during the day and evening. Daytimes ranged from 12 to 2 p.m. and evening times were at 5 pm. Seventy-two people signed up for focus groups. We sent text message reminders and calls the day of the focus groups and 26 people attended. Participants received a USD 50 gift card as a thank you for their involvement. The recruitment process is depicted in Figure 1.
Figure 1. Flow chart of recruitment process.

2.3. Focus Groups

The focus group guide was designed to gain insights into participants’ perceptions of the monthly text messages and the accompanying website (Table 1). Three focus groups were initially conducted in English and three in Spanish. However, due to low turnout in the English focus groups, an additional English language focus group was conducted. Two experienced members of the research team were present at each focus group, with one facilitating and the other taking notes. All focus group discussions were held on Zoom and recorded with participants’ permission. The discussions lasted between 45 and 60 min.
Table 1. Focus group questions asked of SNAP participants participating in the text intervention in San Diego County.

2.4. Analysis

Zoom automatically generated preliminary English transcripts. A member of the research team reviewed each transcript against the recording to rectify any errors. An outside firm transcribed the Spanish recordings, and a professional translator translated the Spanish transcript. Once all transcripts were cleaned, two researchers, who were also note-takers for the focus groups, immersed themselves in the data by reading through each transcript. Through the immersion process, clear themes emerged, and a codebook was drafted. Carefully coding each transcript using an inductive coding approach, one researcher added codes to the codebook. After all the transcripts were coded and the codebook was finalized, the rest of the study team double-checked the codes and created memos throughout the transcripts that helped summarize the key findings.

3. Results

A total of 26 participants attended the focus groups (13 English, 13 Spanish). Participants in focus groups conducted in Spanish were almost exclusively female (92%) and all but one participant identified as Latino/a (92%). In contrast, 69% of participants in the English language focus groups were female, and those groups were more racially/ethnically diverse (Table 2).
Table 2. Description and demographic characteristics of each focus group conducted with SNAP participants in SD County.
We identified seven key findings and two sub-findings based on the focus group discussions (Figure 2). Key findings mentioned in almost every focus group were that participants appreciated receiving the text messages with information about fruits and vegetables and that all participants expressed a desire to continue receiving the text messages. Some reported improved perceptions of the SNAP program, noting that the text messages made them feel that the SNAP agency cared about their health and well-being.
Figure 2. Findings that emerged from focus groups with SNAP participants in San Diego County.
Participants also appreciated the information in the text messages about selecting, storing, and preparing CA-grown fruits and vegetables, as well as the health and nutrition facts about the highlighted produce items. They also found the dedicated website providing more in-depth information and recipes to be useful. Participants reported trying recommended fruits for the first time and preparing recipes from the website. Participants offered numerous recommendations for additional information they would like to receive in the future, including advice for people with diabetes, tips for feeding picky-eaters, and how to eat to strengthen one’s immune system. A sub-finding from the discussions was that some participants were unable to access the website due to limited internet access. Additionally, some expressed initial concerns about clicking on the text message links due to fears of viruses or scams (Table 3).
Table 3. Findings (in bold type) and supporting quotations (in italics) from focus groups with SNAP participants in San Diego County.

4. Discussion

Participants in our study reported making behavioral changes, including increasing their FV intake and trying new varieties, changing how they select, store, and prepare FV, and shopping at farmers’ markets. Participants also reported greatly appreciating receiving these messages. They valued information about the health benefits of different FV, awareness that seasonal fruits and vegetables can be more affordable, and money-saving tips for reducing food waste. Participants also appreciated the website, particularly the recipes highlighting the featured FV. All participants expressed a desire to continue receiving the messages and most would like to receive them more frequently. A focus group participant no longer receiving SNAP expressed a desire to continue receiving the messages, despite no longer receiving SNAP benefits. The messages also had a positive impact on participants’ perceptions of SNAP. Many expressed appreciation for SNAP’s concern for their health and some felt grateful that they no longer felt “like a number.” The messages were sent during the COVID-19 pandemic and some participants also reported that they made them feel less alone.
The SNAP program plays a vital role in helping people with low incomes access food. It has been associated with improved household food security [20], improved health outcomes for adults that received SNAP benefits as children, and improved economic outcomes for women [21]. The SNAP program routinely sends administrative messages to ensure that eligible participants maintain their benefits; however, despite providing over USD 113 million in food-related benefits to over 41 million people in the US [22], there is no established mechanism for providing SNAP participants with information that can help them make healthful food choices. The SNAP-Ed program promotes improved diet and nutrition among all SNAP-eligible community members; however it does not target SNAP participants directly and reaches a very limited number of them.
The San Diego County SNAP agency routinely sends text messages with administrative messages to all SNAP participants in the county. Studies have found that mobile health approaches, including text messages and websites, can be an effective and acceptable way of disseminating nutrition and other health-related information in general [7,8]. Some prior studies of text-messaging interventions found them to be effective at increasing fruit and vegetable intake [12,13], while others showed no or mixed results [15,16,17]. Our pilot intervention consisted of sending five monthly text messages with information about the health and other benefits of local and seasonal fruits and vegetables, with links to a dedicated website providing more in-depth information, recipes, and links to additional resources. To our knowledge, this is the first instance of a SNAP agency sending text messages of this nature to its entire caseload (except those who had opted out).
Future opportunities exist to address challenges and incorporate recommendations provided by participants. Challenges included limited internet access, which made access to the website challenging for some. Some also expressed initial concerns that the messages might be “spam” containing viruses. Conversely, many participants expressed confidence in the messages since they came from UC San Diego, considered a trusted source. Focus group participants also noted limited awareness of the links to additional resources on the website, indicating a need to make those more apparent.
Participants offered recommendations for additional information they would like, including diets for diabetics, heart-healthy diets, reducing inflammation, and feeding picky children. Funding for this pilot limited the information we could provide to the promotion of California-grown FV. However, the San Diego SNAP agency has continued to send the text messages beyond the pilot period and has requested additional messages. Future efforts could also incorporate these types of additional messaging for recipients.
This study adds to the relatively scant literature on the use of behavioral science to inform mobile health interventions [23], particularly in a large public program such as SNAP. This effort is relatively easy for other SNAP agencies with text messaging capacity to replicate, and future studies should more rigorously test the effects of this intervention. Some challenges to implementation remain, however. Sending the messages has required approximately 5 h of staff time each month to send 170,000 messages at a cost of USD 0.02 per message. The San Diego SNAP agency has utilized an opt-out approach, according to which SNAP participants receive messages unless they specifically request not to. Agencies using an opt-in approach to text messages may need to invest greater resources in order to recruit participants.

Limitations

This study has several limitations. The focus group participants were recruited based on interest in participating in a focus group via a survey administered to text message recipients that had also visited the study website, likely creating selection bias. They represent a more engaged subset of text message recipients and as such, the findings may not be generalizable to the wider SNAP population. The focus groups were conducted online using Zoom, limiting the collection of demographic information, and limiting participation to those with access to that technology. This may have excluded individuals who do not have access to reliable internet or who may not be comfortable with virtual communication methods, which could have affected the diversity of participants and their perspectives. Additionally, only 5 of the 26 focus group participants were men, making it difficult to generalize our findings to other male SNAP participants. Furthermore, while the behavior change techniques used in the text messages were based on a well-established taxonomy, the study did not individually assess the effectiveness of each technique. Lastly, the study was conducted over a relatively short period of six months, and as such, it does not reflect longer-term effects or consider the sustainability of the program.
Overall, this study provides valuable insights into the experiences and preferences of a subset of SNAP participants exposed to an innovative text message program administered by their SNAP agency. Further research is needed to assess the effectiveness of the intervention using a more rigorous study design, in a larger and more diverse population, and over a longer period of time. Future studies should also examine long-term health impacts and behavior change, as well as household composition and impacts on other family members.

5. Conclusions

The results of this study suggest that the use of short text messages focused on food and nutrition can be a valuable tool for improving the health and well-being of SNAP participants. With as little as 200 characters, the intervention was successful in encouraging participants to try new foods and recipes and engendered more positive feelings toward the SNAP program. These findings provide a promising basis for future research into the effectiveness of this type of intervention in SNAP agencies. More rigorous testing is needed to further evaluate the impact of SNAP agency-wide text message interventions on SNAP participants’ nutrition and health outcomes. If successful, this approach could be scaled up to additional local and statewide SNAP agencies, potentially providing meaningful benefits to more SNAP participants.

Author Contributions

Conceptualization, W.G. and R.S.; methodology, W.G. and R.S.; formal analysis, C.F.; investigation, C.F., W.G., R.S. and B.M.; resources, B.M. and S.W.; writing—original draft preparation, C.F.; writing—review and editing, W.G., R.S., H.T., B.M. and S.W.; visualization, C.F.; supervision, W.G.; project administration, R.S.; funding acquisition, W.G. and R.S. All authors have read and agreed to the published version of the manuscript.

Funding

Funding for this research was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 19-0001-054-SF. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA. The project described was partially supported by the National Institutes of Health (NIH; grant UL1TR001442). The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH.

Institutional Review Board Statement

This study was approved by the institutional review boards of the University of California—Davis (protocol ID: 1537832-1) and the University of California—San Diego (protocol ID: 200239) and complied with the principles outlined in the Declaration of Helsinki. Informed consent was obtained from all subjects involved in the study.

Data Availability Statement

The data are available from the corresponding author upon reasonable request.

Conflicts of Interest

The authors declare no conflict of interest. The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript, or in the decision to publish the results.

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