Next Article in Journal
Decline of Plasma Concentrations of Interleukin-18 in Severely Malnourished Patients with Anorexia Nervosa: Exploratory Analysis
Previous Article in Journal
Advances in Sport and Performance Nutrition
Article Menu
Issue 3 (March) cover image

Export Article

Open AccessArticle

Understanding How Consumers Categorise Health Related Claims on Foods: A Consumer-Derived Typology of Health-Related Claims

1
Food Consumer Behaviour and Health Research Centre, Faculty of Health and Medical Sciences, University of Surrey, Guildford, Surrey GU2 7XH, UK
2
Nutrition Institute, SI-1000 Ljubljana, Slovenia
3
Biotechnical Faculty, University of Ljubljana, SI-1000 Ljubljana, Slovenia
4
Centro de Investigación y Tecnología Agroalimentaria de Aragón (CITA), 50059 Zaragoza, Spain
5
The Institute for Consumer & Behavioural Research, Universität des Saarlandes, D-66123 Saarbrücken, Germany
6
British Heart Foundation Centre on Population Approaches for Noncommunicable Disease Prevention, Nuffield Department of Population Health, University of Oxford, Oxford OX3 7BN, UK
*
Author to whom correspondence should be addressed.
Nutrients 2019, 11(3), 539; https://doi.org/10.3390/nu11030539
Received: 5 February 2019 / Accepted: 22 February 2019 / Published: 2 March 2019
  |  
PDF [4865 KB, uploaded 2 March 2019]
  |  

Abstract

The Nutrition and Health Claims Regulation (NHCR) EC No 1924/2006 aims to provide an appropriate level of consumer protection whilst supporting future innovation and fair competition within the EU food industry. However, consumers’ interpretation of health claims is less well understood. There is a lack of evidence on the extent to which consumers are able to understand claims defined by this regulatory framework. Utilising the Multiple Sort Procedure (MSP), a study was performed (N = 100 participants across five countries: Germany, the Netherlands, Slovenia, Spain and the United Kingdom) to facilitate development of a framework of health-related claims encompassing dimensions derived from consumers. Our results provide useful insight into how consumers make sense of these claims and how claims may be optimised to enhance appropriate consumer understanding. They suggest consumers may not consciously differentiate between a nutrition claim and a health claim in the way that regulatory experts do and provide insight into where this might occur. A consumer-derived typology of health-related claims based on three key dimensions is proposed: (1) Familiarity with the nutrient, substance or food stated in the claim; (2) statement type in terms of simplicity/complexity; (3) relevance of the claim, either personally or for a stated population group. View Full-Text
Keywords: nutrition claims; health claims; consumer understanding; multiple sort procedure; health claim typology nutrition claims; health claims; consumer understanding; multiple sort procedure; health claim typology
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Hodgkins, C.E.; Egan, B.; Peacock, M.; Klepacz, N.; Miklavec, K.; Pravst, I.; Pohar, J.; Gracia, A.; Groeppel-Klein, A.; Rayner, M.; Raats, M.M. Understanding How Consumers Categorise Health Related Claims on Foods: A Consumer-Derived Typology of Health-Related Claims. Nutrients 2019, 11, 539.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Nutrients EISSN 2072-6643 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top