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Open AccessArticle

Insect Consumption Attitudes among Vegans, Non-Vegan Vegetarians, and Omnivores

1
School of Applied Educational Science and Teacher Education, University of Eastern Finland, FI-80101 Joensuu, Finland
2
Faculty of Educational Sciences, University of Helsinki, 00014 Helsinki, Finland
*
Author to whom correspondence should be addressed.
Nutrients 2019, 11(2), 292; https://doi.org/10.3390/nu11020292
Received: 10 January 2019 / Revised: 21 January 2019 / Accepted: 23 January 2019 / Published: 29 January 2019
Abstract: Background: Consumption of foods of insect origin is encouraged, since insect consumption is seen as one of the responses to the environmental impact of meat production. This study examines the attitude (A), subjective norm (SN), perceived behavioral control (PC), and food neophobia (FN) toward the consumption of foods of insect origin, as well as the conditions for eating insect-based foods among vegans, vegetarians, and omnivores. Methods: The data was obtained by using an online survey and convenience sampling (n = 567, of whom omnivores represented 74%, vegans 5%, and non-vegan vegetarians 22%). Results: The three dietary groups exhibited significantly different intention (I) to eat foods of insect origin. Vegans held the most rigid negative attitude (A), and their subjective norm (SN) to eat insects was weaker compared to that of omnivores (p < 0.001) and non-vegan vegetarians (p < 0.001). Vegans’ perceived behavioral control (PC) over their eating of insects was stronger compared to that of omnivores (p < 0.001) and non-vegan vegetarians p < 0.001), and they were more neophobic than omnivores (p < 0.001) and non-vegan vegetarians (p < 0.001). Non-vegan vegetarians held the most positive attitude toward eating insects, and both non-vegan vegetarians and omnivores thought that insect consumption is wise and offers a solution to the world’s nutrition problems. In contrast, vegans regarded insect consumption as immoral and irresponsible. Conclusions: Vegans’ weak intention, negative attitude, and low willingness to eat insects in the future exhibit their different dietarian identity compared to that of omnivores and non-vegan vegetarians. View Full-Text
Keywords: insect consumption; vegetarian; vegan; omnivore; attitude; intention; theory of planned behavior insect consumption; vegetarian; vegan; omnivore; attitude; intention; theory of planned behavior
MDPI and ACS Style

Elorinne, A.-L.; Niva, M.; Vartiainen, O.; Väisänen, P. Insect Consumption Attitudes among Vegans, Non-Vegan Vegetarians, and Omnivores. Nutrients 2019, 11, 292.

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