Next Article in Journal
Nutritional Composition and Bioactive Content of Legumes: Characterization of Pulses Frequently Consumed in France and Effect of the Cooking Method
Previous Article in Journal
Short-Term Hemodynamic Effects of Modern Wheat Products Substitution in Diet with Ancient Wheat Products: A Cross-Over, Randomized Clinical Trial
Article Menu

Export Article

Open AccessArticle
Nutrients 2018, 10(11), 1667;

Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling

Department of Agricultural Sciences, University of Naples Federico II, 100 Via Università, 80055 Portici, Italy
Department of Economics and Legal Studies, University of Naples Parthenope, 13 Via Parisi, 80133 Naples, Italy
Author to whom correspondence should be addressed.
Received: 18 October 2018 / Revised: 29 October 2018 / Accepted: 2 November 2018 / Published: 4 November 2018
Full-Text   |   PDF [1002 KB, uploaded 4 November 2018]   |  


Background: Nowadays there is a strong debate on the need to introduce mandatory nutritional information on alcoholic beverages labels, and particularly on wine, as a tool to promote more health-conscious drinking patterns in society. In 2018, the European alcoholic beverages industry presented a self-regulatory proposal, now under assessment by the European Commission. The most critical issue is how to convey nutritional information to consumers, as producers should decide to apply information on label or off-label. Method: The current study measured, through a non-hypothetical, incentive compatible artefactual field experiment, Italian wine consumers (N = 103) preferences for four different formats of wine nutritional labelling, namely: back label with the indication of kcal for glass of wine, with the nutritional panel referred to 100 mL, without nutritional information (but with a link to an external website) and with the indication of key nutrients for glass of wine. Results: Findings reveal that respondents preferred the nutritional panel on the back label, assigning the lowest preference to the less informative wine label (only with a website recall). Furthermore, results show a low level of respondents’ knowledge of wine nutritional properties. Conclusion: Findings, while limited in terms of sample representativeness, seem to support the European Consumer Organisation and the European Alcohol Policy Alliance objection to an off-line label and the advocacy for a traditional and complete on label nutritional information on wine. View Full-Text
Keywords: nutritional information; back label; willingness-to-pay (WTP); experimental auctions nutritional information; back label; willingness-to-pay (WTP); experimental auctions

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

Share & Cite This Article

MDPI and ACS Style

Vecchio, R.; Annunziata, A.; Mariani, A. Is More Better? Insights on Consumers’ Preferences for Nutritional Information on Wine Labelling. Nutrients 2018, 10, 1667.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics



[Return to top]
Nutrients EISSN 2072-6643 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top