Next Article in Journal
User-Generated Social Media Events in Tourism
Previous Article in Journal
Life Cycle Assessment Modelling of Greenhouse Gas Emissions from Existing and Proposed Municipal Solid Waste Management System of Lahore, Pakistan
Article Menu
Issue 12 (December) cover image

Export Article

Open AccessArticle
Sustainability 2017, 9(12), 2243;

City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations

Department of Management, Marketing and Business Administration, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 22 Carol I Street, 700505 Iași, Romania
Received: 5 November 2017 / Revised: 2 December 2017 / Accepted: 4 December 2017 / Published: 5 December 2017
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
Full-Text   |   PDF [906 KB, uploaded 5 December 2017]   |  


City brand strategies play an important part in building strong identities for cities and also for effective promotional campaigns. The purpose of this research is to analyze in more depth the dimensions of the City Brand Personality of Iași, as identified in previous research. The objectives of the present study are to: (1) understand the impact of each dimension upon the entire construct; (2) identify the possible connections between the perception of the city brand personality and the perceptions on particular city features; (3) identify the possible inter-connections between the resulting dimensions. An Independent Samples t test, Discriminant analysis, and Correlations and Regressions analysis were conducted. The dimension Peacefulness/Sincerity has the highest positive impact, while the dimension Malignacy has the lowest negative impact. Respondents who consider the city to be relatively young rate the personality features better for the dimensions of Peacefulness/Sincerity and Competence. Competence and Peacefulness/Sincerity are strongly related. Improving the perception of features composing the Competence dimension leads to an improvement of the entire City Brand Personality. Future research could specifically identify the types of sustainable activities that could be associated with the desired personality traits. View Full-Text
Keywords: city brand; city brand personality; dimensions; Iași; relations city brand; city brand personality; dimensions; Iași; relations

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

Share & Cite This Article

MDPI and ACS Style

Țugulea, O. City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations. Sustainability 2017, 9, 2243.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics



[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top