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Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image

College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China
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Sustainability 2017, 9(10), 1778; https://doi.org/10.3390/su9101778
Received: 20 July 2017 / Revised: 6 September 2017 / Accepted: 27 September 2017 / Published: 30 September 2017
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
By evaluating green process innovation and its innovator’s benefit including short- and long-term dimensions, we first analyzed the relationship between green process innovation and its benefits. Second, we set up a regression model to test the hypotheses using 267 survey data from coal mining firms in China. Finally, we verified the positive relationship between green process innovation and its long-term benefit, and the non-significant relationship between green process innovation and its short-term benefit, and the mediating effect played by firm image in the long run. View Full-Text
Keywords: green process innovation; firm benefit; firm image; mediating effect green process innovation; firm benefit; firm image; mediating effect
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Ma, Y.; Hou, G.; Xin, B. Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image. Sustainability 2017, 9, 1778.

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