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Sustainability 2016, 8(3), 272;

The Effects of National Cultural Traits on BOP Consumer Behavior

Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 32023, Taiwan
Department of Industrial Engineering, Universitas Pelita Harapan, Lippo Karawaci, Tangerang, Banten 15811, Indonesia
School of Industrial Engineering and Engineering Management, Mapúa Institute of Technology, Manila 1002, Philippines
Author to whom correspondence should be addressed.
These authors contributed equally to this work.
Academic Editor: Giuseppe Ioppolo
Received: 25 November 2015 / Revised: 15 February 2016 / Accepted: 7 March 2016 / Published: 16 March 2016
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
PDF [1089 KB, uploaded 16 March 2016]


Scholars who aim to solve problems with poverty and a lack of resources often focus on bottom of pyramid (BOP) consumer groups. They propose that the traditional TOP (top of pyramid) business strategies are not suitable for BOP populations, and that it is crucial to determine and satisfy BOP consumption demands. The purpose of this study is to find out which factors influence BOP consumption, and to explore BOP integrated products. The concepts of “national cultural traits” and sustainable product design are also used. The findings will help enterprises learn how to make profits in BOP markets (addressing economic goals), while helping the poor get out of poverty (addressing social goals). Two different areas concerning BOP consumers are used to illustrate the results. View Full-Text
Keywords: bottom of pyramid; national cultural traits; factor analysis bottom of pyramid; national cultural traits; factor analysis

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Kuo, T.C.; Hanafi, J.; Sun, W.C.; Robielos, R.A.C. The Effects of National Cultural Traits on BOP Consumer Behavior. Sustainability 2016, 8, 272.

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