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Sustainability 2015, 7(5), 6086-6101;

First Catch Your Fish: Designing a “Low Energy Fish” Label

Aberdeen Business School, Robert Gordon University, Aberdeen AB10 7QE, UK
Author to whom correspondence should be addressed.
Academic Editor: Seonaidh McDonald
Received: 2 April 2015 / Accepted: 13 May 2015 / Published: 18 May 2015
(This article belongs to the Special Issue Challenges for Marketers in Sustainable Production and Consumption)
Full-Text   |   PDF [2275 KB, uploaded 18 May 2015]   |  


This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers. View Full-Text
Keywords: labelling; environmental standards; consumer behaviour; fish; energy labelling; environmental standards; consumer behaviour; fish; energy

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Grinnall, A.; Burnett, S. First Catch Your Fish: Designing a “Low Energy Fish” Label. Sustainability 2015, 7, 6086-6101.

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