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Sustainability 2015, 7(5), 6011-6032;

Traceability the New Eco-Label in the Slow-Fashion Industry?—Consumer Perceptions and Micro-Organisations Responses

Management School, University of Sheffield, Conduit Road, S10 3FL Sheffield, UK
Academic Editors: Seonaidh McDonald and Marc A. Rosen
Received: 14 March 2015 / Revised: 1 May 2015 / Accepted: 12 May 2015 / Published: 15 May 2015
(This article belongs to the Special Issue Challenges for Marketers in Sustainable Production and Consumption)
Full-Text   |   PDF [1081 KB, uploaded 15 May 2015]   |  


This article focuses on eco-labels from the point of view of consumers and experts/owner-managers of micro-organisations. The analysis maps the 15 most common standardisations within the UK’s fashion industry and elaborates on their commonalities and differences, before exploring the perceptions held by both consumers and micro-companies. This paper presents preliminary findings of a wider research project with emphasis on the potential for future research and marketing implications. The study is interpretative in nature and provides detailed results that contribute to an understudied area. View Full-Text
Keywords: slow-fashion; eco-label; micro-organisation; perceptions; associations slow-fashion; eco-label; micro-organisation; perceptions; associations

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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Henninger, C.E. Traceability the New Eco-Label in the Slow-Fashion Industry?—Consumer Perceptions and Micro-Organisations Responses. Sustainability 2015, 7, 6011-6032.

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