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Sustainability 2015, 7(5), 5793-5818;

A Conceptual Framework of the Adoption and Practice of Environmental Actions in Households

1,*, 2,† and 3,†
Keep Britain Tidy, Development House, 56-64 Leonard Street, London EC2A 4LT, UK
Sheffield University Management School, University of Sheffield, Conduit Road, Sheffield S10 1FL, UK
Sustainability Research Institute, School of Earth and Environment, University of Leeds, Woodhouse Lane, Leeds LS2 9JT, UK
Author to whom correspondence should be addressed.
These authors contributed equally to this work.
Academic Editor: Marc A. Rosen
Received: 25 February 2015 / Revised: 2 April 2015 / Accepted: 7 April 2015 / Published: 12 May 2015
(This article belongs to the Special Issue Challenges for Marketers in Sustainable Production and Consumption)
PDF [770 KB, uploaded 12 May 2015]


Securing public participation in environmental actions such as recycling, energy conservation measures and green consumerism is a means of progressing towards sustainable consumption. Participation in environmental actions (EAs) has typically been studied from the individual perspective, thus largely ignoring the social context of the household which may undermine effective behaviour change and green marketing strategies. This paper advances understanding of the adoption and practice of EAs from the household perspective by drawing together the limited and fragmented work which has examined EA participation from the household perspective, and integrating it with two relevant literatures—the household decision making literature and the literature which has examined EA participation from the individual perspective. The literatures are drawn together into a framework covering household member involvement in EA adoption and practice, the decision making process leading to EA adoption, decision making strategies and communication within the household, the maintenance of repetitive EAs, the factors influencing household member involvement including activity types and situational, household and individual characteristics, and how the individual characteristic of relative interest is shaped. We make a theoretical contribution by presenting a holistic understanding of the adoption and practice of EAs in households, which was previously lacking from the EA participation literature. By highlighting the elements of the conceptual framework that require further investigation, the authors also set out an agenda for research into EA participation from the household perspective. View Full-Text
Keywords: environmental actions; households; conceptual framework; literature review environmental actions; households; conceptual framework; literature review

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Scott, A.; Oates, C.; Young, W. A Conceptual Framework of the Adoption and Practice of Environmental Actions in Households. Sustainability 2015, 7, 5793-5818.

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