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Open AccessArticle

The Effects of In-Home Displays—Revisiting the Context

CICERO, Center for International Climate and Environmental Research—Oslo, P.B. 1129 Blindern, N-0318 Oslo, Norway
Center for Development and the Environment (SUM), University of Oslo, P.B. 1116 Blindern, N-0317 Oslo, Norway
SINTEF Energi AS, P.B. 4761 Sluppen, 7465 Trondheim, Norway
Author to whom correspondence should be addressed.
Academic Editors: Panayiota Alevizou, Caroline J. Oates and Seonaidh McDonald
Sustainability 2015, 7(5), 5431-5451;
Received: 16 March 2015 / Revised: 27 April 2015 / Accepted: 28 April 2015 / Published: 5 May 2015
(This article belongs to the Special Issue Challenges for Marketers in Sustainable Production and Consumption)
In this paper, we investigate the extent to which the use of in-home displays affects daily practices and electricity consumption. Through two pilot projects, in-home displays were installed in 33 Norwegian homes, and we provide a qualitative analysis of the effects. The results point to the potential differences in the ways households interact with the in-home displays. The effects differed among various groups according to people’s previous experiences with monitoring and their level of affluence. In the sample, affluent respondents living in detached houses tended to be accustomed to monitoring consumption before the display was introduced. These families used the display for controlling that “nothing was wrong”, but they did not use the information provided by the display to initiate new energy saving measures. In contrast, among less affluent flat owners the notion of “control” was specifically linked to the family’s management of finances, and in this sense the displays empowered them. In addition, the results indicate that the in-home display for this group resulted in electricity savings. The study adds to earlier research on the effects of in-home displays by showing the importance of previous experience with monitoring electricity for the effects of feedback and by highlighting not only energy savings but also social effects of displays. View Full-Text
Keywords: in-home displays; electricity; context; affluence; experience; control; energy efficiency in-home displays; electricity; context; affluence; experience; control; energy efficiency
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Westskog, H.; Winther, T.; Sæle, H. The Effects of In-Home Displays—Revisiting the Context. Sustainability 2015, 7, 5431-5451.

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