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Effects of Green Innovation on Environmental and Corporate Performance: A Stakeholder Perspective

College of Management, Yuan Ze University, Chung-li 32003, Taiwan
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Academic Editor: Giuseppe Ioppolo
Sustainability 2015, 7(5), 4997-5026; https://doi.org/10.3390/su7054997
Received: 13 January 2015 / Revised: 13 April 2015 / Accepted: 20 April 2015 / Published: 24 April 2015
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
“Going green” has become an important environmental issue in contemporary business practice worldwide. This study examined the influence of a number of factors on green innovation and the consequences in terms of performance. The stakeholder theory was adopted to observe the effects of each stakeholder on the green innovation practices of companies and to determine how green innovation practices influence environmental and business performance. A research model with eight hypotheses was proposed to determine the associations between the variables of interest. An empirical survey was conducted of 202 Taiwanese service and manufacturing companies. The survey found that pressure from competitors and the government, along with employee conduct, all had significant and positive effects on green innovation practices. Additionally, a moderating effect of innovation orientation existed only in the relationship between green product innovation practices and employee conduct. This study not only provides a systematic way to analyze the effects of green innovation practices but also suggests the best means for companies to adopt green innovation practices. View Full-Text
Keywords: green innovation; stakeholder theory; performance green innovation; stakeholder theory; performance
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Weng, H.-H.R.; Chen, J.-S.; Chen, P.-C. Effects of Green Innovation on Environmental and Corporate Performance: A Stakeholder Perspective. Sustainability 2015, 7, 4997-5026.

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