Artificial Intelligence and Blockchain-Driven Circular Platforms: Fostering Green Innovation and Sustainable Consumer Behavior in High-Value Resale
Abstract
1. Introduction
2. Literature Review
3. Materials and Methods
3.1. Research Setting and Data Sources
3.2. Analytical Strategy
3.3. Validation Process
3.4. Methodological Limitations and Boundary Conditions
4. Results
4.1. Framework Overview
- Trust (T) is intended to ensure transparency and authentication reliability through the integration of AI-based image recognition, expert validation, and blockchain-enabled provenance tracking. This configuration aims to foster credible, data-driven managerial decision-making, with simulations suggesting a 20% reduction in authentication disputes and a projected increased consumer confidence across resale cycles [13,14].
- User Centricity (U) proposes personalizing consumer engagement and reinforcing trust cues through transparent interfaces, gamified feedback mechanisms, and XR-enabled product visualization. In line with Filip, Cătoiu, and Vrânceanu’s [19] emphasis on fairness and transparency, this domain is projected to achieve an estimated 15% improvement in user engagement, supporting ethical consumption behavior [27,30].
- Circular Infrastructure (C) is intended to serve as the digital backbone for lifecycle management, integrating blockchain-based DPPs, repair APIs, and logistics coordination, with the goal of facilitating reuse and refurbishment. Simulations suggest a 25% increase in product lifespan, potentially advancing SDG 12.5 by promoting waste reduction and resource efficiency [43,44].
- Ecosystem Governance (E) aims to define the ethical and operational oversight layer of the framework, leveraging token-based incentives, smart contract automation, and stakeholder rule systems to enable accountability, adaptive compliance, and collaborative scalability—operationalized through adaptive governance protocols embedded in the Ecosystem Governance domain [51].
4.2. Framework Performance and Empirical Insights
4.3. Comparative Evaluation and Thematic Integration
5. Discussion
5.1. Theoretical Implications
5.2. Practical Implications
5.3. Limitations and Future Research
6. Conclusions
Supplementary Materials
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
Appendix A. Supporting Validation Evidence
Appendix A.1. Delphi Expert Validation
| Platform Component | Expert Consensus Score (Avg./5) | Key Evaluation Insights |
|---|---|---|
| Trust | 4.8 | Robust logic combining blockchain provenance, AI verification, and expert validation effectively mitigates authentication disputes and enhances transaction transparency. |
| Resale Logic | 4.5 | Adaptable structure balancing centralized, and peer-to-peer resale modes promotes circular value retention and market resilience. |
| User Centricity | 4.6 | Differentiated user pathways and trust-based interface cues strengthen sustainable engagement and learning, with potential for extended reality (XR) integration. |
| Circular Infrastructure | 4.7 | DPPs and lifecycle tracking mechanisms are validated as essential enablers of repair and reuse, supporting an estimated 25% increase in product lifespan. |
| Ecosystem Governance | 4.3 | Tokenized governance shows early-stage maturity but strong potential for scalable stakeholder alignment through transparent smart contracts and incentive mechanisms. |
Appendix A.2. Scenario-Based Simulations
| Simulation Domain | Scenario Context | Observed Strengths | Identified Limitations | Framework Adaptation |
|---|---|---|---|---|
| AI Authentication | High-value handbag resale | High accuracy and alignment with expert validation; projected 20% reduction in authentication disputes. | Difficulty with rare or poorly imaged items requiring human override. | Introduction of hybrid retraining pipeline and expert fallback protocols. |
| Blockchain Provenance | Fine jewelry resale | Immutable tracking and cross-platform traceability reinforce sustainable lifecycle transparency. | Transaction latency under heavy load and regulatory uncertainty. | Integration of Layer-2 blockchain scaling to reduce latency and emissions by ~20%. |
| User Experience Transparency | Footwear resale | Clear authentication- visualization increased trust and engagement with circular behavior. | Some users misinterpreted verification icons, causing interface friction. | Contextual onboarding and adaptive visual cues (potential XR enhancement). |
| Lifecycle Tracking | Cross-category | End-to-end traceability validated second-hand credibility and circular performance metrics. | Limited repair-network interoperability. | Expansion of repair-service APIs and robotics-assisted workflows. |
| Tokenized Governance | Platform-wide testing | Increased stakeholder participation and transparency via smart contracts. | Ambiguity around token regulation and liability frameworks. | Implementation of soft-governance fallback and non-token escalation mechanisms |
Appendix A.3. Validation Synthesis and Implications
- 1.
- 25% increase in product lifespan,
- 2.
- 20% decrease in transactional disputes, and
- 3.
- Enhanced stakeholder collaboration through transparent governance.
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| Corpus Component | Time Frame | Analytical Role in the DSR Process | Aligned SDG Objective |
|---|---|---|---|
| Concept Papers and Market Analyses | 2018–2019 | Defined trust, circularity, and governance gaps; informed initial TRUCE problem identification and relevance cycle. | SDG 12.5 |
| Platform Strategy and Financial Models | 2019–2021 | Guided business logic and value alignment; supported resource-efficiency modeling and managerial learning goals. | SDG 12.6 |
| Technical Design Specifications and Blockchain Proposals | 2021–2023 | Structured artifact architecture (AI and blockchain integration) supported iterative design and evaluation cycles. | SDG 12.5 |
| Ecosystem Governance and Partnership Blueprints | 2023–2024 | Operationalized stakeholder collaboration and ethical decision rules within TRUCE governance module. | SDG 12.6 |
| Foresight and Technology Readiness Reports | 2024–2025 | Anticipated future scaling challenges (e.g., XR and robotics integration); informed reflective evaluation and design adaptation. | SDG 12.6 |
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Naraločnik, A. Artificial Intelligence and Blockchain-Driven Circular Platforms: Fostering Green Innovation and Sustainable Consumer Behavior in High-Value Resale. Sustainability 2025, 17, 11224. https://doi.org/10.3390/su172411224
Naraločnik A. Artificial Intelligence and Blockchain-Driven Circular Platforms: Fostering Green Innovation and Sustainable Consumer Behavior in High-Value Resale. Sustainability. 2025; 17(24):11224. https://doi.org/10.3390/su172411224
Chicago/Turabian StyleNaraločnik, Andrej. 2025. "Artificial Intelligence and Blockchain-Driven Circular Platforms: Fostering Green Innovation and Sustainable Consumer Behavior in High-Value Resale" Sustainability 17, no. 24: 11224. https://doi.org/10.3390/su172411224
APA StyleNaraločnik, A. (2025). Artificial Intelligence and Blockchain-Driven Circular Platforms: Fostering Green Innovation and Sustainable Consumer Behavior in High-Value Resale. Sustainability, 17(24), 11224. https://doi.org/10.3390/su172411224
