1. Introduction
In recent years, global economic development has begun to face serious challenges alongside global warming, prompting countries to look for new drivers of economic growth. For China, since the Reform and Opening-Up Policy, China has witnessed substantial economic development, garnering international attention. The nation has successfully transitioned from a planned economy to a market-driven model. This has led to its emergence as the world’s second largest economy. However, this period of growth has coincided with significant environmental challenges, including atmospheric pollution, desertification, and soil erosion. Further, from “ecoenvironmental progress along with economic, political, cultural and social progress in the Five-Sphere Integrated Plan as the goals for building Chinese socialism” put forward by the 18th CPC National Congress to “actively and prudently work toward peaking carbon dioxide emissions and achieving carbon neutrality” put forward by the 20th CPC National Congress, the issue of environmental protection has been taken seriously. In order to promote ecological construction, China passed the Environmental Protection Tax Law (EPTL) on 25 December 2016, which came into effect on 1 January 2018. The abolition of sewage fees and the establishment of an environmental protection tax (EPT) system indicated a greater commitment to environmental protection in China. This is because the implementation of the EPT has placed significant pressure on enterprises. This includes the pressure to transform and comply with regulations. This has played a crucial role in restraining them.
Meanwhile, ESG is also evolving. From “the concept of innovative, coordinated, green, open and shared development” put forward by the Fifth Plenary Session of the 18th CPC Central Committee to the report of the 20th CPC National Congress, which further pointed out that “the development of green finance is an inevitable requirement for promoting green development”, green finance has emerged as a pivotal catalyst in China’s pursuit of sustainable development and the preservation of the ecological environment. In order to achieve economic globalization and high-quality development of our economy, China has further integrated ESG funds into the green financial system [
1], where “E” stands for environmental, “S” stands for social, and “G” stands for governance. However, this trend has also given rise to greenwashing. Corporate ESG greenwashing refers to the fact that companies make superficial improvements in environmental, social, and governance (ESG) standards without actually taking substantive improvement measures [
2]. Therefore, this study intends to use the implementation of the EPTL as a quasi-natural experiment, using the Difference-in-Differences model to analyze the effect and mechanisms of the EPT towards corporate ESG greenwashing.
The marginal contributions are as follows. First, this paper provides a novel micro-level analysis by examining the EPT’s efficacy in curbing corporate greenwashing, a critical yet under-explored aspect of ESG compliance. Second, this paper moves beyond establishing mere correlation by testing dual mechanisms: an external channel that reduces information asymmetry for investors, government, and society; and an internal channel that incentivizes green transformation within the firm’s production behaviors. This integration of internal and external perspectives offers a more comprehensive understanding of the EPT’s micro effects. Third, studying the micro effect of EPT implementation from the perspective of corporate ESG greenwashing will be helpful for the improvement of China’s tax system as well as the realization of the carbon peaking and carbon neutrality goals.
There are six remaining sections of the paper. In
Section 2, we conduct a literature review. In
Section 3, we carry out policy ground and formulate the research hypothesis. In
Section 4, we design the research. In
Section 5, we represent the results. In
Section 6, we carry out further study. In
Section 7, we state the conclusion and make corresponding policy recommendations.
2. Literature Review (Theoretical Review)
Research on the EPT originated in Europe. On the basis of the theory of external economy, Pigou first proposed the concept of Pigou tax in 1920, which means that enterprises or individuals should bear the corresponding tax burden based on the amount of pollutants emitted. Since then, the EPT has continued to develop and gradually focused on the comprehensive management and utilization of resources.
At the macro level, for a long time, most experts and scholars have believed that taxation can be one of the important means to protect the environment [
3]. Moreover, they have proposed the double-dividend hypothesis based on this. The double-dividend hypothesis is mainly reflected at the environmental and economic levels. From the environmental perspective, the collection of the EPT can directly minimize the emission of pollutants [
4], so as to maintain the ecological balance. Through the introduction of the EPT, the government and the community can better recognize the value of environmental resources and, thus, be more positive in protecting and managing the environment. From the economic perspective, the EPT can motivate businesses to produce and live in a more environmentally sustainable manner, thereby driving economic structural transformation and upgrading [
5]. Meanwhile, the revenue from the EPT can also be used to support environmental protection projects and compensate groups affected by the environment. In addition, some scholars believe that the EPT has different impacts in the short and long term, as well as in developed and developing countries [
6]. They consider that the EPT may hinder economic growth when developing countries are just beginning to reap tax benefits. Therefore, some scholars further suggest using the EPT as a fiscal incentive measure to address issues such as unemployment faced by some developing countries [
7].
At the meso level, the impact from the EPT varies among enterprises in different industries. In heavy-polluting industries, enterprises that disclose their high pollution status or provide environmental information in their reports may face higher regulatory costs [
8]. In manufacturing industries, the EPT aims to motivate businesses to promote green innovation, thereby improving their carbon efficiency [
9].
At the micro level, after the implementation of the policy, scholars have carried out progressive research on it. First of all, as regards the impact of the EPT towards corporate green innovation, scholars have yet to reach a consensus on the relationship between the two. Most scholars believe that the EPT promotes green innovation. In terms of before and after implementation, the implementation of the EPTL in 2018 has significantly reduced pollution emissions at the provincial level [
10]. In terms of the impact mechanism, Lu and Zhou [
11] verify this green innovation effect by utilizing DID, DDD, and PSM-DID. Moreover, they also suggest that the EPT can enhance corporate green innovation by changing the management mode. Some articles have also shown that the EPT has no effect or even inhibits corporate green innovation. The collection of the EPT increases the corporate operating costs. Moreover, these additional costs may crowd out the resources that enterprises would otherwise use for green innovation, leading to insufficient investment in innovation by enterprises [
12]. Deng et al. [
13] find that this motivation is insignificant for non-state-owned enterprises and stagnant firms, and that the EPT discourages green innovation by firms in mature and less-developed areas. Second, the impact of the EPT towards the total factor productivity (TFP) of companies was investigated. In terms of the impact mechanism, Sun and Zhang [
14] use the DDD model to conclude that the EPT can noticeably increase the TFP by promoting technological innovation and effective resource allocation. From the perspective of the time dimension, this facilitation effect increases over time [
15].
ESG principles were introduced to China relatively late, and their development in China can be divided into three stages: first, when China joined the WTO, companies were influenced by the world economy and gradually accepted the obligation of information disclosure [
16]; second, the Guidance on Establishing a Green Financial System, released in 2016, focuses on sustainable development and social responsibility, increasing the use of ESG ratings in China’s markets [
17]; and third, China’s clearly stated mission of achieving carbon peaking and carbon neutrality goals has made the transition to a green and low-carbon economy an unavoidable path to achieving the target [
18].
The original intent of promoting ESG principles was to guide companies toward pursuing sustainable development. However, this has also given rise to some companies engaging in ESG greenwashing to gain reputational advantage. The reason for this is that, first, ESG standards and disclosure requirements are not consistent globally. There is a lack of uniform standards and regulatory frameworks [
19], which gives companies the opportunity to choose the highest rated organization to report on, thus covering up actual malpractices. Second, due to the incomplete development of regulatory and enforcement frameworks concerning ESG principles, there exists a gray area that complicates the effective prevention or punishment of greenwashing practices [
20]. Third, ESG disclosure of listed companies in China is still in the stage of “semi-mandatory + voluntary” [
21]. For listed companies that are not subject to mandatory disclosure requirements, they may choose not to disclose or only partially disclose ESG information for reasons of cost, time, and resources. This can result in incomplete and inaccurate disclosure, which may have a subsequent impact on the decisions made by investors.
Scholars mainly study the impact of the EPT towards corporate greenwashing, with few studies on its impact on corporate ESG greenwashing. Although the current academic circle has recognized that the proposal of the EPT can affect the greenwashing of enterprises, there is still no consensus. Meanwhile, with today’s increasing ESG development, corporate ESG performance offers a broader and more comprehensive view of greenwashing. On the one hand, corporate ESG performances help enterprises adjust their internal management system in a timely manner based on the report. In addition, they also provide important support for potential investors to effectively assess the risks of the corporation [
22]. On the other hand, corporate ESG performances make enterprises aware of the importance of environmental protection. When they are motivated by short-term profitability or out of their own capacity, they will choose to falsely advertise, leading to the emergence of corporate ESG greenwashing [
23].
7. Conclusions and Policy Implications
7.1. Conclusions
Under the new development philosophy, exploring the micro effects of the implementation of the EPTL will be of great help to the improvement of China’s tax system and the realization of the carbon peaking and carbon neutrality goals. This paper provides a basis for further promoting the improvement and development of the EPT in practice while accumulating an empirical basis for the next step of environmental regulation development. In order to clarify the impact of the EPT towards corporate ESG greenwashing, this paper takes the A-share listed companies in Shanghai and Shenzhen from 2015 to 2022 as the research sample for analysis. Based on the results of the study, the following conclusions can be drawn.
First, the EPT can curb corporate ESG greenwashing. Compared with before, the corporate ESG greenwashing has decreased by an average of 18.87% after the policy implementation. Moreover, this inhibitory effect is more obvious in non-SOEs, non-labor-intensive companies, low-competitive industries, and the east-central region. Second, the EPT can effectively curb corporate ESG greenwashing through two channels: reducing information asymmetry and promoting corporate green transformation. The implementation of the EPTL has effectively alleviated the problem of having less truthful information available to external authorities and investors, thereby enabling companies to reduce their corporate ESG greenwashing. Meanwhile, it effectively promotes the green transformation of companies, enhances their sense of responsibility, and equips them with strategies and capabilities to achieve sustainable development. Third, the higher the ESG rating, the stronger the inhibition effect of the EPT towards corporate ESG greenwashing. Moreover, the uncertainty of ESG rating does not affect the inhibiting effect of the EPT on corporate ESG greenwashing. In theory, it extends signaling theory by revealing how the EPT reduces information asymmetry and refines legitimacy theory by showing how existing ESG ratings strengthen the policy’s inhibitory effect on greenwashing.
7.2. Policy Implications
Based on these findings, the following policy implications are made. First, we should optimize the legal reward and punishment mechanism to promote the healthy development of companies. The EPT can effectively promote the reduction in corporate ESG greenwashing, but it must be ensured that the rate of reduction is appropriate. If a corporate ESG rating is to remain steadily improving at a certain rate, it will require a large number of in-house technicians to innovate and introduce state-of-the-art equipment while regularly training and supervising employees. In the short term, there is a relatively large increase in business operating costs and operating pressure. However, in the long term, companies will maximize profits. If a company excessively raises its ESG rating, resulting in a significant increase in its production volume, there may be potential problems, including a decline in product quality. Therefore, the legal reward and punishment mechanism must be continuously optimized. This involves addressing potential issues from the very source, at the stage of policy design. We should provide certain tax incentives to companies that meet environmental protection requirements to further encourage them to increase environmental protection investment and improve production efficiency and strengthen supervision and punishment for companies that do not meet environmental requirements and are heavy-polluting companies. This helps avoid quality problems at the service or product level and promote the healthy development of companies.
Second, we should alleviate information asymmetry to promote the comprehensive development of companies. On the one hand, we must vigorously develop ESG concepts, wildly promote the importance of ESG concepts through social media, and increase public awareness to ESG. On the other hand, ESG awareness and competence of investors should be continuously improved. We should encourage banks and other financial organizations to set up teams to research ESG investments. These teams should look into ESG investment strategies and methods and provide professional investment advice to investors. Meanwhile, China should actively participate in international ESG cooperation and exchange activities, learn from international advanced experience, and promote the international development of China’s ESG concept.
Third, we must accelerate the green transformation of companies to promote the sustainable development of companies. Green transformation requires efforts from both the government and companies. From an external perspective, the government should provide tax incentives for companies that have completed their green transformation and continue to encourage them to use advanced green technologies and digital platforms. From an internal perspective, although green transformation is a certain trend for companies at present, the specific path and method need to be determined by companies themselves. This requires them to invest a large amount of funds in green technology innovation. Promoting the green transformation of companies can improve the efficiency and comprehensiveness of supervision. In the digital age, this approach helps tackle critical challenges. It enables companies to promptly identify problems, minimize their environmental footprint, and avoid ESG greenwashing. Consequently, this contributes to the enhancement of total factor productivity and the realization of sustainable development for enterprises.
7.3. Discussion and Outlook
Our findings on China’s EPT offer a distinct perspective compared to Western regulatory models. We demonstrate that the EPT directly curbs corporate ESG greenwashing by creating a financial disincentive for pollution. This contrasts with the primary approach in many Western economies. They often focus on mandating and standardizing ESG disclosures to reduce information asymmetry for investors, such as the EU’s Sustainable Finance Disclosure Regulation (SFDR). However, both approaches encourage businesses to align their actions with their environmental commitments.
A primary limitation of our quasi-natural experiment design is the focus on A-share listed companies in Shanghai and Shenzhen. This sample may not fully represent the vast number of unlisted or smaller enterprises in China, which may respond to the EPT differently. Furthermore, “ESG greenwashing” is a complex concept to measure. While this study provides a robust analysis, the metrics used to quantify greenwashing may not capture all its facets. Future research could develop more granular, industry-specific metrics for greenwashing.