Innovation and Sustainability in the Value Chain of the Tourism Sector in Boyacá
Abstract
1. Introduction
2. Literature Review
2.1. Innovation in Tourism
2.2. Tourism Value Chains and Sustainability
2.3. Innovation Models in Tourism
2.4. Research Gaps and Relevance to Boyacá
3. Materials and Methods
3.1. Research Design
3.2. Documentary Analysis
3.3. Semi-Structured Interviews
3.4. Validation and Triangulation
4. Results
4.1. Tourism Competitiveness
4.2. Stakeholder Collaboration
4.3. Promotional Strategies
4.4. Synthesis of Findings
5. Discussion
5.1. Comparison with International Experiences
5.2. Implementation Pathways for Stakeholders
- Public authorities must lead the design of governance platforms to coordinate actors, provide infrastructure investment, and promote regulatory frameworks that support sustainability.
- Entrepreneurs should invest in training and digital platforms, strengthening service quality and visibility on global booking systems.
- Communities must be actively engaged in co-designing authentic circuits that preserve cultural identity and ecological integrity.
5.3. Implications for Competitiveness and Sustainability
5.4. Limitations and Future Research
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
Abbreviations
UNAD | Universidad Nacional Abierta y a Distancia |
ECACEN | Escuela de Ciencias Administrativas, Contables, Económicas y de Negocios |
ICTs | Information and Communication Technologies |
CEI-UNAD | Comité de Ética de Investigación UNAD |
CrediT | Contributor Roles Taxonomy |
Q1/Q2 | Quartile classification of scientific journals in Scopus database |
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Dimension | Evidence from Interviews (n = 50) | Supporting Documentary Data | Implications for Competitiveness |
---|---|---|---|
Infrastructure | 64% reported poor road conditions; 52% insufficient lodging capacity | RAP-E (2025) tourism report [27] | Reduced accessibility and visitor retention |
Service Quality | 70% cited lack of training; 42% limited foreign language skills | MINCIT (2021) plan [3] | Professionalization needed for international standards |
Digitalization | 58% indicated minimal ICT use in promotion/booking | González (2020) [24] | Low visibility in global markets |
Practice | Adoption Rate (n = 50) | Limitations Identified |
---|---|---|
Social media campaigns | 36% | Irregular, no unified branding |
Participation in tourism fairs | 22% | Limited budgets, lack of coordination |
Digital booking platforms | 18% | Low technological capacity of SMEs |
Experiential marketing | 12% | Scattered, not part of destination strategy |
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Berdugo Morantes, J.O.; Torres Zamudio, M.; Bonilla Gómez, F.A. Innovation and Sustainability in the Value Chain of the Tourism Sector in Boyacá. Sustainability 2025, 17, 9000. https://doi.org/10.3390/su17209000
Berdugo Morantes JO, Torres Zamudio M, Bonilla Gómez FA. Innovation and Sustainability in the Value Chain of the Tourism Sector in Boyacá. Sustainability. 2025; 17(20):9000. https://doi.org/10.3390/su17209000
Chicago/Turabian StyleBerdugo Morantes, Juan Orlando, Marleny Torres Zamudio, and Fabio Alonso Bonilla Gómez. 2025. "Innovation and Sustainability in the Value Chain of the Tourism Sector in Boyacá" Sustainability 17, no. 20: 9000. https://doi.org/10.3390/su17209000
APA StyleBerdugo Morantes, J. O., Torres Zamudio, M., & Bonilla Gómez, F. A. (2025). Innovation and Sustainability in the Value Chain of the Tourism Sector in Boyacá. Sustainability, 17(20), 9000. https://doi.org/10.3390/su17209000