1. Introduction
In the contemporary business environment, particularly in telecommunications, leadership and trust are an underpinning of the balance of the organization. This underpinning is seen as being important for not only competitiveness but to support the capacity for leading sustainable development goals, such as SDG 8 (Decent Work and Economic Growth) and SDG 16 (Peace, Justice, and Strong Institutions) [
1,
2]. Effective leadership fosters the development of an organizational culture built on trust, which in turn catalyzes collaboration, drives innovation, and enhances employee engagement [
3]. Among the various leadership approaches, servant leadership (SL) has emerged as particularly relevant due to its emphasis on employee well-being, empowerment, and service to others. In contrast to conventional leadership frameworks that emphasize power and dominance, servant leadership encourages an environment grounded in confidence, teamwork, and collective goals [
4,
5].
Servant leaders prioritize the needs and concerns of their employees, creating a sense of inclusion and belonging that strengthens teamwork, organizational commitment, and performance outcomes. Previous studies confirm the positive impact of SL on organizational outcomes, particularly its influence on employee performance (EP) [
5,
6,
7]. Though SL has been studied significantly, how SL impacts EP is still not fully understood because we do not yet understand the mediating role of organizational trust (OT) in dynamic and emergent contexts. This evident gap in the literature is what this study seeks to address. However, the mechanisms through which SL shapes performance remain underexplored. In particular, the mediating role of organizational trust (OT) warrants deeper examination [
8,
9], especially in industries characterized by rapid technological advancements, environmental uncertainty, and competitive pressures such as telecommunications.
At the same time, organizations are increasingly evaluated not only on financial metrics but also on their ability to achieve sustainable growth through socially responsible and environmentally conscious practices [
8,
9]. In this regard, SL and OT provide a pathway to sustainability by cultivating trust-based relationships, strengthening employee engagement, and aligning human resource practices with long-term strategic goals. By embedding servant leadership principles into leadership development, organizations can build resilient cultures that contribute to sustained competitive advantage while supporting broader social and environmental objectives. Consequently, the investigation of SL, OT, and EP must be framed in light of issues related to organizational sustainability and the Sustainable Development Goals (SDG) agenda, with telecom organizations expected to align their practices with the global sustainable development objectives such as SDG 8, SDG 10 (Reduced Inequalities), and SDG 16 [
1,
2]. Accordingly, the main research question being examined in this research is as follows: What is the impact of SL on EP through OT in the context of the Iraqi telecommunications sector, and what are the implications for organizational sustainability? This study, therefore, investigates the impact of SL on EP within mobile telecommunications providers, emphasizing the mediating role of OT and highlighting the implications for organizational sustainability.
As previously stated, comprehensive research has demonstrated a favorable correlation between SL and multiple organizational outcomes, particularly EP [
5]. However, a significant research gap remains. Few studies have examined how SL influences EP through the mediating role of OT, especially in highly volatile sectors such as telecommunications. Within emerging economies such as Iraq, this relationship has been even less explored. Trust dynamics may differ significantly in such contexts due to unique cultural, economic, and institutional challenges [
5,
6].
The telecommunications sector represents an industry defined by rapid technological advancements, constant innovation pressures, and relentless competition. Previous studies across multiple domains have consistently highlighted the pivotal role of OT as a mediator, significantly shaping the relationship between leadership approaches and performance outcomes [
6,
7]. Yet, the telecom industry’s distinctive challenges—such as accelerated service introduction and the need for continuous adaptability—necessitate specialized research into leadership approaches like SL [
3]. In this regard, trust should not be perceived merely as a moral virtue, but rather as a strategic organizational resource embedded in leadership frameworks, shaping institutional processes and ensuring sustainable organizational behavior [
9].
Trust-related challenges are particularly acute in telecommunications, where fast-paced technological adoption requires rapid managerial responses. Trust in leadership enables quicker decision-making, empowers employees to assume active roles in change processes, and enhances organizational adaptability. This adaptive capability is essential for sustaining competitiveness in a dynamic market environment.
Within telecommunications, where employees frequently interact with customers under rapidly shifting conditions, the supportive and empowering nature of SL is particularly relevant for sustaining high levels of performance. Servant leaders create feelings of belongingness, teamwork, and innovation by meeting employee needs, all of which aid long-term sustainability of the organization. In this regard, SL is not only a means of driving employee outcomes, but also a means of embedding sustainable values into organizational culture that can directly foster overall sustainability challenges for global targets, e.g., SDG 8 and SDG 16 [
1,
2]. Sustainability adds an additional dimension to this discussion. Organizations are increasingly evaluated not only on financial performance but also on their ability to pursue sustainable growth through socially responsible and environmentally conscious practices [
10,
11]. SL and OT provide a pathway to sustainability by fostering trust-based relationships, enhancing employee engagement, and aligning human resource practices with long-term strategic goals. By embedding SL principles into leadership development, telecom organizations can build resilient cultures that promote both competitive advantage and broader sustainability objectives.
The present study addresses these critical gaps by investigating the mediating role of OT in the relationship between SL and EP, with a focus on mobile telecommunications providers in Iraq. Beyond contributing to theoretical advancements in SL and trust research. Sustainability is viewed as an overarching objective in the study, showing how leadership practices and trust mechanisms serve immediate performance consequences and contribute positively to the global sustainable development agenda, including specifically SDG 8 and SDG 16, by linking leadership practices with trust, innovation, and performance, the research offers practical frameworks for leadership development in industries facing rapid technological change, ensuring both short-term adaptability and long-term sustainability [
2,
11].
5. Discussion
This study investigated the impact of SL on employee performance in Iraqi telecommunications companies, with OT as a mediating variable. The findings revealed both direct and indirect effects, although the magnitude of these effects was weaker than anticipated. These results offer important insights into the complex dynamics between leadership, trust, and performance in volatile and competitive contexts.
The first result demonstrated a weak positive association between SL and EP (R
2 = 0.135). This finding suggests that while SL contributes to performance outcomes, its influence is limited unless reinforced by complementary factors such as job satisfaction, intrinsic motivation, or team cohesion. This aligns with previous studies that highlight the enabling role of SL in creating supportive environments rather than directly driving outcomes [
4,
14]. Walumbwa et al. [
9] and Miao et al. [
57] similarly found that SL impacts performance indirectly by shaping climates of fairness and collaboration. The current findings therefore underscore that leadership styles alone may be insufficient to sustain performance; rather, they must be integrated with organizational practices that recognize employees, provide fair compensation, and encourage innovation to achieve sustainable outcomes. The implication of the results from a sustainability perspective is that SL can advance the eighth Sustainable Development Goal (SDG 8) related to decent work and economic growth by creating an environment conducive to increasing productivity and well-being, but requires the backdrop of fair labor policies and inclusive human resource practices [
2]. The second result indicated a weak but significant relationship between SL and OT (R
2 = 0.390). Although servant leaders are theoretically expected to inspire trust through ethical and supportive behaviors [
3,
5,
6], in this context, the impact was limited. This may reflect cultural and institutional challenges in Iraq, where employees often face uncertainty and perceive leadership systems as inconsistent. Prior studies confirm that weak trust environments are associated with disengagement, defensive behaviors, and reduced creativity [
7,
8]. The present study extends these findings by highlighting that without credibility, transparency, and consistency in leader behavior, SL may not fully translate into trust-building. This echoes Eva et al. [
5] who argued that contextual conditions often moderate the effectiveness of servant leadership. These findings also align with SDG 16 (Peace, Justice, and Strong Institutions), emphasizing that trust is not only an interpersonal value but also an institutional requirement for building resilient and transparent organizations [
1]. Third, the relationship between OT and EP was also weak (R
2 = 0.212), indicating that insufficient trust undermines employees’ willingness to fully engage with organizational objectives. This is consistent with prior evidence that trust is essential for collaboration, innovation, and long-term performance [
32,
33,
34]. When trust is fragile, employees may limit their contributions to the minimum required, thereby weakening organizational resilience. Comparable findings in Egypt and Nigeria also demonstrated that OT significantly influences performance through commitment mechanisms [
35,
36]. From the viewpoint of sustainability, the findings show that trust is both an interpersonal virtue and a strategic resource for achieving decent work, decreasing turnover, remaining competitive in the long run (SDG 8), and institutionalizing sustainable practices in organizations [
11].
Fourth, the mediating role of OT between SL and EP (R
2 = 0.2226) was confirmed but relatively weak. This indicates that while servant leaders can foster trust and, in turn, performance, fragile trust environments dilute these effects. Previous studies, such as Rashid and Ilkhanizadeh [
27] and Kadarusman and Bunyamin [
18], reported stronger mediating effects, suggesting that cultural or organizational barriers may explain the weaker mediation found here. SET offers an explanation: when reciprocity norms are not consistently honored by organizations, employees may be reluctant to reciprocate trust, thereby weakening the expected SL–EP linkage [
24]. These findings highlight that for servant leadership to yield sustainable benefits, organizations must institutionalize transparent communication, equitable treatment, and accountability mechanisms. This informs the wider necessity of embedding sustainability into institutional infrastructures, while Manioudis & Meramveliotakis [
1] claim that sustainable development should not simply be thought of as an afterthought but an embedded part of the organizational structure itself. Finally, this study contributes by proposing a leadership development framework that emphasizes trust, self-awareness, emotional intelligence, and ethical decision-making as foundations for cultivating sustainable leadership. By embedding these principles into training programs, organizations can prepare future leaders to adopt SL behaviors that empower employees, promote collaboration, and strengthen organizational adaptability. Such an approach aligns with broader sustainability objectives by supporting human capital development, fostering inclusive workplaces, and embedding long-term ethical values in leadership practices [
10,
11]. In this respect, SL and OT together can be seen as catalysts for developing sustainable organizational cultures that directly support SDG 8 (Decent Work), SDG 10 (Reduced Inequalities), and SDG 16 (Strong Institutions). Leadership education is thereby seen, when framed in service not authority, as a mechanism to alter organizational practices toward sustainability for the long term [
2,
11].
7. Conclusions
This research explored the effect of SL on employee performance in the telecommunications industry, with organizational trust tested as a mediating variable. The findings were substantiated by social exchange theory, social identity theory, and social learning theory, and revealed a statistically significant positive relationship between SL and EP, while also exposing a mediating relationship with OT that strengthens that relationship. Although the relationships were weaker than I had expected, the study highlights that trust can remain a core mechanism by which leadership practices are translated into sustainable employee outcomes. In that sense, organizational trust can be perceived not only as a precursor for performance, but also as a pathway for embedding sustainability into institutional processes.
The study underscores that telecom companies can gain substantial benefits by embedding servant leadership principles into their organizational culture. By prioritizing employee well-being, empowerment, and fairness, servant leaders cultivate higher motivation and engagement, which in turn improve service quality and customer satisfaction. Moreover, the emphasis on organizational trust is particularly critical in the telecommunications industry, where rapid technological changes and competitive pressures demand adaptability, collaboration, and resilience. In such contexts, SL provides an effective leadership approach that not only enhances short-term performance but also embeds long-term values of transparency, inclusion, accountability, and sustainable organizational practices [
11]. In this way, SL and OT both provide immediate competitiveness and also broader sustainability development aspects of leadership. Practically, the findings suggest that telecom providers should integrate SL-based training into their leadership development initiatives, ensuring that managers are equipped with the skills to foster trust-centric and sustainably oriented cultures. Initiatives such as transparent communication, regular feedback, and participatory decision-making are essential for building credibility and improving morale. Empowering employees with greater decision-making authority can further accelerate problem-solving, enhance job satisfaction, and create a sense of ownership that strengthens both individual and organizational performance. By implementing these practices, organizations are not only improving organizational efficiency but also are contributing to inclusive and sustainable growth as part of the global sustainability agenda. Ultimately, the study contributes to the broader sustainability discourse by showing that servant leadership, when combined with organizational trust, represents not only a management philosophy but also a pathway toward building resilient organizations capable of achieving sustainable competitive advantage. In addition to improving organizational performance, the findings reveal that adopting SL can enhance social responsibility, increase equity, and strengthen long-term institutional resilience. Finally, the outcomes of this study are connected to the Sustainable Development Goals by demonstrating that servant leadership and organizational trust can enable sustainable employee performance and apply to SDG 8: Decent Work and Economic Growth and SDG 16: Strong Institutions. Moreover, while also increasing transparency and inclusion and empowerment, SL and OT contribute to both SDG 5: Gender Equality and SDG 10: Reduced Inequalities and SDG 12: Responsible Consumption and Production, emphasizing their importance for sustainable organizational development as strategic levers [
1,
2,
11].