Humanizing AI in Service Workplaces: Exploring Supervisor Support as a Moderator in HPWSs
Abstract
1. Introduction
2. Theoretical Background and Hypothesis Development
2.1. AI Service Quality and Job Satisfaction
2.2. Mediation of Perceived Organizational Justice
2.3. Moderation of Supervisor Support
2.4. The Conceptual Framework
3. Methods
Sampling and Data Collection
4. Results
4.1. Descriptive Statistics and Correlations
4.1.1. Mediation Analysis
4.1.2. Moderated Mediation Analysis
Construct | Composite Reliability (Cronbach’s alpha) | AVE | CR |
---|---|---|---|
Component 1: AI service quality | 0.93 | 0.550 | 0.933 |
Component 2: Job satisfaction | 0.79 | 0.565 | 0.796 |
Component 3: Supervisor support | 0.86 | 0.550 | 0.859 |
Component 4: Perceived organizational justice | 0.61 | 0.406 | 0.654 |
AI | POJ | SS | POJ: SS | |
---|---|---|---|---|
VIF | 12.12 | 1.12 | 15.97 | 34.48 |
5. Discussion
5.1. Theoretical Implications
5.2. Practical Implications
5.3. Limitations and Suggestions for Future Research
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
- Jiang, K.; Lepak, D.P.; Hu, J.; Baer, J.C. How does human resource management influence organizational outcomes? A meta-analytic investigation of mediating mechanisms. Acad. Manag. J. 2012, 55, 1264–1294. [Google Scholar] [CrossRef]
- Kim, S.-W.; Kong, J.-H.; Lee, S.-W.; Lee, S. Recent advances of artificial intelligence in manufacturing industrial sectors: A review. Int. J. Precis. Eng. Manuf. 2022, 23, 111–129. [Google Scholar] [CrossRef]
- DeLone, W.H.; McLean, E.R. The DeLone and McLean model of information systems success: A ten-year update. J. Manag. Inf. Syst. 2003, 19, 9–30. [Google Scholar]
- Ottosson, F.; Westling, M. Artificial Intelligence and Its Breakthrough in the Nordics: A Study of the Relationship Between AI Usage and Financial Performance in the Nordic Market. Unpublished Manuscript. 2020. Available online: https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1446023&dswid=5791 (accessed on 10 March 2025).
- Tekic, Z.; Koroteev, D. From disruptively digital to proudly analog: A holistic typology of digital transformation strategies. Bus. Horiz. 2019, 62, 683–693. [Google Scholar] [CrossRef]
- McColl, R.; Michelotti, M. Sorry, could you repeat the question? Exploring video-interview recruitment practice in HRM. Hum. Resour. Manag. J. 2019, 29, 637–656. [Google Scholar] [CrossRef]
- Abraham, M.; Niessen, C.; Schnabel, C.; Lorek, K.; Grimm, V.; Möslein, K.; Wrede, M. Electronic monitoring at work: The role of attitudes, functions, and perceived control for the acceptance of tracking technologies. Hum. Resour. Manag. J. 2019, 29, 657–675. [Google Scholar] [CrossRef]
- Ooi, K.B.; Tan, G.W.-H.; Al-Emran, M.; Al-Sharafi, A.M.; Capatina, A.; Chakraborty, A.; Dwivedi, Y.K.; Huang, T.-L.; Kar, A.K.; Lee, V.-H.; et al. The potential of generative artificial intelligence across disciplines: Perspectives and future directions. J. Comput. Inf. Syst. 2023, 65, 76–107. [Google Scholar] [CrossRef]
- Tsamados, A.; Aggarwal, N.; Cowls, J.; Morley, J.; Roberts, H.; Taddeo, M.; Floridi, L. The ethics of algorithms: Key problems and solutions. Ai Soc. 2022, 37, 215–230. [Google Scholar] [CrossRef]
- Nguyen, T.M.; Malik, A. A two-wave cross-lagged study on AI service quality: The moderating effects of the job level and job role. Br. J. Manag. 2022, 33, 1221–1237. [Google Scholar] [CrossRef]
- Kaya, O.; Schildbach, J.; Schneider, S. Artificial intelligence in banking: A lever for profitability with limited implementation to date. Dtsch. Bank Res. 2019, 1–9. [Google Scholar]
- Alafeshat, R.; Tanova, C. Servant leadership style and high-performance work system practices: Pathway to a sustainable Jordanian airline industry. Sustainability 2019, 11, 6191. [Google Scholar] [CrossRef]
- Öksüz, M.; Tosyalı, H.; Tosyali, F. The link between supervisor support, servicing efficacy and job satisfaction among frontline hotel employees: An investigation in Turkey. Pers. Rev. 2023, 52, 1773–1790. [Google Scholar] [CrossRef]
- Prentice, C.; Nguyen, M. Engaging and retaining customers with AI and employee service. J. Retail. Consum. Serv. 2020, 56, 102186. [Google Scholar] [CrossRef]
- Wixom, B.H.; Todd, P.A. A theoretical integration of user satisfaction and technology acceptance. Inf. Syst. Res. 2005, 16, 85–102. [Google Scholar] [CrossRef]
- De Cremer, D.; Kasparov, G. AI should augment human intelligence, not replace it. Harv. Bus. Rev. 2021, 18. [Google Scholar]
- Abdullah, M.I.; Huang, D.; Sarfraz, M.; Ivascu, L.; Riaz, A. Effects of internal service quality on nurses’ job satisfaction, commitment and performance: Mediating role of employee well-being. Nurs. Open 2021, 8, 607–619. [Google Scholar] [CrossRef]
- Rathore, B. Digital transformation 4.0: A case study of LK Bennett from marketing perspectives. Int. J. Enhanc. Res. Manag. Comput. Appl. 2023, 10, 45–54. [Google Scholar] [CrossRef]
- Raisch, S.; Krakowski, S. Artificial intelligence and management: The automation–augmentation paradox. Acad. Manag. Rev. 2021, 46, 192–210. [Google Scholar] [CrossRef]
- Plastino, E.; Purdy, M. Game changing value from Artificial Intelligence: Eight strategies. Strategy Leadersh. 2018, 46, 16–22. [Google Scholar] [CrossRef]
- Sun, Y.; Li, S.; Yu, L. The dark sides of AI personal assistant: Effects of service failure on user continuance intention. Electron. Mark. 2022, 32, 17–39. [Google Scholar] [CrossRef]
- Dorta-Afonso, D.; Romero-Domínguez, L.; Benítez-Núñez, C. It’s worth it! High performance work systems for employee job satisfaction: The mediational role of burnout. Int. J. Hosp. Manag. 2023, 108, 103364. [Google Scholar] [CrossRef]
- Adams, J.S. Inequity in social exchange. In Advances in Experimental Social Psychology; Academic Press: Cambridge, MA, USA, 1965; Volume 2, pp. 267–299. [Google Scholar]
- Greenberg, J. A taxonomy of organizational justice theories. Acad. Manag. Rev. 1987, 12, 9–22. [Google Scholar] [CrossRef]
- Colquitt, J.A.; Conlon, D.E.; Wesson, M.J.; Porter, C.O.; Ng, K.Y. Justice at the millennium: A meta-analytic review of 25 years of organizational justice research. J. Appl. Psychol. 2001, 86, 425. [Google Scholar] [CrossRef] [PubMed]
- Leventhal, G.S. What should be done with equity theory? New approaches to the study of fairness in social relationships. In Social Exchange: Advances in Theory and Research; Springer: New York, NY, USA, 1980; pp. 27–55. [Google Scholar]
- Binns, R.; Van Kleek, M.; Veale, M.; Lyngs, U.; Zhao, J.; Shadbolt, N. ‘It’s Reducing a Human Being to a Percentage’ Perceptions of Justice in Algorithmic Decisions. In Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems, Montreal, QC, Canada, 21–26 April 2018; pp. 1–14. [Google Scholar]
- Biswas, M.I.; Talukder, M.S.; Khan, A.R. Who do you choose? Employees’ perceptions of artificial intelligence versus humans in performance feedback. China Account. Financ. Rev. 2024, 26, 512–532. [Google Scholar] [CrossRef]
- Technology, Q. Leading with Transparency: AI Ethics and Trust in the Workplace. qualee. Available online: https://www.qualee.com/blog/leading-with-transparency-ai-ethics-and-trust-in-the-workplace (accessed on 7 March 2025).
- Köchling, A.; Wehner, M.C.; Ruhle, S.A. This (AI)n’t fair? Employee reactions to artificial intelligence (AI) in career development systems. Rev. Manag. Sci. 2024, 19, 1195–1228. [Google Scholar] [CrossRef]
- Gursoy, D.; Chi, C.G.; Lu, L.; Nunkoo, R. Consumers acceptance of artificially intelligent (AI) device use in service delivery. Int. J. Inf. Manag. 2019, 49, 157–169. [Google Scholar] [CrossRef]
- Yu, L.; Li, Y. Artificial intelligence Decision-Making transparency and employees’ trust: The parallel multiple mediating effect of effectiveness and discomfort. Behav. Sci. 2022, 12, 127. [Google Scholar] [CrossRef]
- Rulandari, N. The effect of supervision and professionalism on staff performance at the office of social affairs in east Jakarta administrative city. Int. J. Humanit. Soc. Sci. 2017, 7, 184–192. [Google Scholar]
- Maertz, C.P., Jr.; Griffeth, R.W.; Campbell, N.S.; Allen, D.G. The effects of perceived organizational support and perceived supervisor support on employee turnover. J. Organ. Behav. 2007, 28, 1059–1075. [Google Scholar] [CrossRef]
- Okeke, M.; Onyekwelu, N.; Akpua, J.; Dunkwu, C. Performance management and employee productivity in selected large organizations in south-East, Nigeria. J. Bus. Manag. 2019, 5, 57–70. [Google Scholar]
- Weiss, H.M.; Cropanzano, R. Affective events theory. Res. Organ. Behav. 1996, 18, 1–74. [Google Scholar]
- Reblin, M.; Uchino, B.N. Social and emotional support and its implication for health. Curr. Opin. Psychiatry 2008, 21, 201–205. [Google Scholar] [CrossRef]
- Ryan, E. Building the Emotionally Learned Negotiator; MIT Press: Cambridge, MA, USA, 2006; Volume 22, pp. 209–225. [Google Scholar]
- Lee, H.; Chui, J. The mediating effect of interactional justice on human resource practices and organizational support in a healthcare organization. J. Organ. Eff. People Perform. 2019, 6, 129–144. [Google Scholar] [CrossRef]
- Hobfoll, S.E. Conservation of resources: A new attempt at conceptualizing stress. Am. Psychol. 1989, 44, 513. [Google Scholar] [CrossRef] [PubMed]
- Eisenberger, R.; Stinglhamber, F.; Vandenberghe, C.; Sucharski, I.L.; Rhoades, L. Perceived supervisor support: Contributions to perceived organizational support and employee retention. J. Appl. Psychol. 2002, 87, 565. [Google Scholar] [CrossRef] [PubMed]
- Buller, D.B.; Burgoon, J.K. Interpersonal deception theory. Commun. Theory 1996, 6, 203–242. [Google Scholar] [CrossRef]
- Syarienda, Y.; Basri, H.; Fahlevi, H. Problematika Penerapan Akuntansi Berbasis Akrual Pada Pemerintah Daerah Aceh Tengah. J. Perspekt. Ekon. Darussalam 2018, 4, 56–68. [Google Scholar] [CrossRef]
- Graen, G.B.; Wakabayashi, F. Cross-cultural leadership making: Bridging American and Japanese diversity for team advantage. Handb. Ind. Organ. Psychol. 1994, 4, 415–446. [Google Scholar]
- Brower, H.H.; Schoorman, F.D.; Tan, H.H. A model of relational leadership: The integration of trust and leader–member exchange. Leadersh. Q. 2000, 11, 227–250. [Google Scholar] [CrossRef]
- Chiang, C.-F.; Wu, K.-P. The influences of internal service quality and job standardization on job satisfaction with supports as mediators: Flight attendants at branch workplace. Int. J. Hum. Resour. Manag. 2014, 25, 2644–2666. [Google Scholar] [CrossRef]
- Liden, R.C.; Wayne, S.J.; Sparrowe, R.T. An examination of the mediating role of psychological empowerment on the relations between the job, interpersonal relationships, and work outcomes. J. Appl. Psychol. 2000, 85, 407. [Google Scholar] [CrossRef]
- Mwasawa, D.N.; Wainaina, L. Performance Supervision and Employees’ Productivity in the Ministry of Lands, Environment and Natural Resources of Taita Taveta County, Kenya. Eur. Sci. J. ESJ 2021, 17, 128. [Google Scholar] [CrossRef]
- Hannang, A.; Qamaruddin, M.Y. The effect of supervision levels on employees’ performance levels. In Proceedings of International Conference on Community Development (ICCD 2020); Atlantis Press: Dordrecht, The Netherlands, 2020; pp. 1–5. [Google Scholar]
- Lee, C.-W.; Kusumah, A. Influence of supervision on employee performance with work motivation as an intervening variable. Rev. Integr. Bus. Econ. Res. 2020, 9, 240–252. [Google Scholar]
- Netemeyer, R.G.; Boles, J.S.; McKee, D.O.; McMurrian, R. An investigation into the antecedents of organizational citizenship behaviors in a personal selling context. J. Mark. 1997, 61, 85–98. [Google Scholar] [CrossRef]
- Zellars, K.L.; Perrewé, P.L. Affective personality and the content of emotional social support: Coping in organizations. J. Appl. Psychol. 2001, 86, 459. [Google Scholar] [CrossRef] [PubMed]
- Rego, A.; Cunha, M.P.E. Organisational justice and citizenship behaviors: A study in the Portuguese cultural context. Appl. Psychol. 2010, 59, 404–430. [Google Scholar] [CrossRef]
- Fornell, C.; Larcker, D.F. Evaluating structural equation models with unobservable variables and measurement error. J. Mark. Res. 1981, 18, 39–50. [Google Scholar] [CrossRef]
- O’brien, R.M. A caution regarding rules of thumb for variance inflation factors. Qual. Quant. 2007, 41, 673–690. [Google Scholar] [CrossRef]
- Chen, M.Y.C.; Lin, C.Y.Y.; Lin, H.E.; McDonough, E.F. Does transformational leadership facilitate technological innovation? The moderating roles of innovative culture and incentive compensation. Asia Pac. J. Manag. 2012, 29, 239–264. [Google Scholar] [CrossRef]
- Liu, X.; Li, Y. Examining the Double-Edged Sword Effect of AI Usage on Work Engagement: The Moderating Role of Core Task Characteristics Substitution. Behav. Sci. 2025, 15, 206. [Google Scholar] [CrossRef]
- Azzabi, M.; Bouchnak, M. AI Service Quality, Employee Satisfaction, and Well-Being in Modern Workplaces. In IGI Global eBooks; Scientific Publishing: Singapore, 2024; pp. 71–102. [Google Scholar] [CrossRef]
- Simmol. Cultural Differences in How People React to AI Replacing Jobs? R/Singularity. Available online: https://www.reddit.com/r/singularity/comments/1lpe5o0/cultural_differences_in_how_people_react_to_ai/ (accessed on 18 July 2025).
- Xavier, D.F.; Korunka, C.; Reiter-Palmon, R. AI integration and workforce development: Exploring job autonomy and creative self-efficacy in a global context. PLoS ONE 2025, 20, e0319556. [Google Scholar] [CrossRef] [PubMed]
- Iamandi, I.; Constantin, L.; Munteanu, S.M.; Cernat-Gruici, B. Insights on the Relationship between Artificial Intelligence Skills and National Culture. Amfiteatru Econ. 2024, 26, 741. [Google Scholar] [CrossRef]
- Gaskell, A. Does AI Affect Job Satisfaction? Cybernews. Available online: https://cybernews.com/ai-news/does-ai-affect-job-satisfaction/ (accessed on 7 July 2025).
- Ronanki, R. Rethinking Work with AI: What Stanford’s Groundbreaking Workforce Study Means for Healthcare’s Future. Forbes. Available online: https://www.forbes.com/sites/forbesbooksauthors/2025/07/18/rethinking-work-with-ai-what-stanfords-groundbreaking-workforce-study-means-for-healthcares-future/ (accessed on 18 July 2025).
- Arboh, F.; Zhu, X.; Atingabili, S.; Yeboah, E.; Drokow, E.K. From fear to empowerment: The impact of employees AI awareness on workplace well-being–a new insight from the JD–R model. J. Health Organ. Manag. 2025. [Google Scholar] [CrossRef]
- Ansong, A.; Gnankob, R.I.; Agyemang, I.O.; Issau, K.; Okorley, E.N.A. Organizational justice, supervisor-provided resources and duty orientation: Lessons from the mining sector. Eur. J. Manag. Bus. Econ. 2024. [Google Scholar] [CrossRef]
- Russo, C.; Romano, L.; Clemente, D.; Iacovone, L.; Gladwin, T.E.; Panno, A. Gender differences in artificial intelligence: The role of artificial intelligence anxiety. Front. Psychol. 2025, 16, 1559457. [Google Scholar] [CrossRef]
- Franken, S.; Mauritz, N.; Wattenberg, M. Gender Differences Regarding the Perception of Artificial Intelligence. ResearchGate. 2020. Available online: https://www.researchgate.net/publication/339177652_Gender_Differences_Regarding_the_Perception_of_Artificial_Intelligence (accessed on 18 July 2025).
- Møgelvang, A.; Bjelland, C.; Grassini, S.; Ludvigsen, K. Gender Differences in the Use of Generative Artificial Intelligence Chatbots in Higher Education: Characteristics and Consequences. Educ. Sci. 2024, 14, 1363. [Google Scholar] [CrossRef]
Variable | 1 | 2 | 3 | 4 | Mean | SD | A |
---|---|---|---|---|---|---|---|
1. AI Service Quality | — | 5.29 | 0.93 | 0.93 | |||
2. Job Satisfaction | 0.851 ** | — | 5.27 | 1.02 | 0.79 | ||
3. Supervisor Support | 0.899 ** | 0.805 ** | — | 5.28 | 1.00 | 0.86 | |
4. Perceived Organizational Justice | −0.239 ** | −0.198 ** | 0.271 ** | — | 4.29 | 0.26 | 0.61 |
Effect | b | SE | t | 95% CI (Bootstrap) |
---|---|---|---|---|
Total Effect | ||||
AI Service Quality → Job Satisfaction | 0.9314 | 0.0279 | 33.4024 ** | — |
Path a (Predictor to Mediator) | ||||
AI Service Quality → Perceived Organizational Justice | −0.0665 | 0.0131 | −5.0787 ** | — |
Path b (Mediator to Outcome) | ||||
Perceived Organizational Justice → Job Satisfaction | 0.0208 | 0.1033 | 0.2015 | — |
Direct Effect (Controlling for Mediator) | ||||
AI Service Quality → Job Satisfaction (Direct Effect) | 0.9328 | 0.0287 | 32.4465 ** | — |
Indirect Effect (Bootstrap) | −0.0014 | 0.0057 | — | (−0.0128, 0.0103) |
Indirect Effect (Normal Distribution) | −0.0014 | 0.0070 | −0.1976 | — |
Model Component | b | SE | t |
---|---|---|---|
Dependent Variable: Job Satisfaction | |||
AI Service Quality (AI) | 0.46 | 0.09 | 4.86 ** |
Perceived Organizational Justice (POJ) | 0.11 | 0.10 | 1.08 |
Supervisor Support (SS) | −0.09 | 0.10 | −0.90 |
AI × Supervisor Support Interaction (int_1) | 0.06 | 0.02 | 3.75 ** |
Conditional Indirect Effect of AI on Job Satisfaction | |||
At 16th percentile of Supervisor Support | 0.73 | 0.06 | 11.79 ** |
At 50th percentile of Supervisor Support | 0.79 | 0.06 | 12.30 ** |
At 84th percentile of Supervisor Support | 6.20 | 0.07 | 12.16 ** |
Disclaimer/Publisher’s Note: The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of MDPI and/or the editor(s). MDPI and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content. |
© 2025 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Share and Cite
Atoyebi, T.A.; Sopuru, J. Humanizing AI in Service Workplaces: Exploring Supervisor Support as a Moderator in HPWSs. Sustainability 2025, 17, 7892. https://doi.org/10.3390/su17177892
Atoyebi TA, Sopuru J. Humanizing AI in Service Workplaces: Exploring Supervisor Support as a Moderator in HPWSs. Sustainability. 2025; 17(17):7892. https://doi.org/10.3390/su17177892
Chicago/Turabian StyleAtoyebi, Temitope Ayodeji, and Joshua Sopuru. 2025. "Humanizing AI in Service Workplaces: Exploring Supervisor Support as a Moderator in HPWSs" Sustainability 17, no. 17: 7892. https://doi.org/10.3390/su17177892
APA StyleAtoyebi, T. A., & Sopuru, J. (2025). Humanizing AI in Service Workplaces: Exploring Supervisor Support as a Moderator in HPWSs. Sustainability, 17(17), 7892. https://doi.org/10.3390/su17177892