To comprehensively examine the factors shaping farmers’ intentions to adopt CSA practices, this study employed two complementary analytical approaches: the ordered probit regression model and structural equation modelling (SEM). The ordered probit model quantifies the direct influence of individual socio-economic, institutional, and attitudinal variables on farmers’ intention levels, categorised as low, medium, or high. SEM, on the other hand, allows for simultaneous estimation of direct and indirect effects, capturing the interrelationships among the TPB constructs and their combined influence on intention. The subsequent subsections detail the findings from each approach.
3.4.1. Ordered Probit Results
In this section, we report the findings on the determinants of livestock farmers’ intention to adopt CSA practices using an ordered probit regression model. Based on this model, the dependent variable—the intention to adopt CSA level was categorised as low, medium, and high. Independent variables included behavioural constructs from the theory of planned behaviour, socio-economic characteristics, and institutional factors. In this model, positive coefficients indicate that an increase in the respective variable raises the likelihood of falling into a higher intention category, whereas negative coefficients indicate the reverse. Marginal effects presented for each predictor variable illustrate how one-unit change in an independent variable influences the probability of a farmer being in the low, medium, or high intention category (
Table 5).
The results in
Table 5 show that attitude, subjective norms, and perceived behavioural control were statistically significant predictors of intention. The results corroborate with those of [
46], whose findings reveal that all three TPB constructs were positive and significant in explaining the intentional behaviour of Brazilian cattle farmers to use improved natural grasslands. Similarly, the results of [
42] confirm the importance of the three TPB constructs in predicting Iranian farmers’ intentions for safe us of chemical fertilizers.
A positive attitude toward the CSA significantly increased the likelihood of medium and high intention levels among the livestock farmers, while reducing the likelihood of low intention. Livestock farmers with favourable perceptions are more likely to consider adopting CSA practices. These findings are consistent with previous research [
46,
47,
48,
49] which identified a significant and positive relationship between attitude and behavioural intention in agricultural contexts. In contrast, Nguyen and Drakou [
50] established that attitude was not a predictor of intentions to adopt sustainable agriculture among Vietnamese coffee farmers. This could arise from contextual differences in the farming systems, such as institutional support, cultural values, or the structure of farming systems, which play a great role in shaping how farmers process and act on attitudinal beliefs.
The findings also show that subjective norms have a positive and significant effects of farmers’ intention to take up CSA. Social influence from family members, friends, neighbours, co-farmers, and communities can shape adaptation decision making in the household. Consistent with previous studies [
47,
50,
51,
52,
53], farmers are more likely to adopt CSA when they feel their decision is socially accepted or endorsed by their significant others. Contrary to the current study’s findings, Buyinza et al. [
54] reported that subjective norm did not have a significant influence on smallholder farmers’ intention to adopt agroforestry practice within the Mt. Elgon region in Uganda. This could be attributed to the differences in social cohesion, varied strengths of communal structures, and differences in exposure to adaptation messages across the study contexts. Pastoral communities have strong social cohesion enabling decision making to be more collective and publicly visible—increasing social pressures. In contrast, in more individualised farming systems, social expectations may carry less influence over farmers’ behavioural intentions.
Perceived behavioural control has a significant and positive impact on livestock farmers’ intention to take up CSA practices. This finding suggests that the more they perceived to have the ability and capability to perform the CSA practice, the greater the intention towards CSA uptake. The studies by [
46,
47,
50] also confirm that PBC has a positive and significant influence on intentional behaviour. In contrast, the findings of [
49] report that PBC has no significant impact on intention. The possible explanation for this contradiction may be due to variations on how farmers conceptualise control whether related to physical resources, institutional support, or their confidence in carrying out the CSA practice(s).
The age of the household head had a negative and significant influence on the intention to adopt CSA practices, suggesting that older farmers are less receptive to change compared to their younger counterparts. This could be attributed to older farmers being entrenched in traditional practices, risk aversiveness, and low exposure to current CSA interventions. Similarly, access to credit was negatively associated with intention, indicating that farmers who accessed credit were less likely to intend to adopt CSA practices. This unexpected result may reflect a possibility of allocation of credit to non-agricultural uses or credit recipient being risk averse about investing in unfamiliar ventures such as CSA practices.
Land tenure exhibited a negative and significant relationship, with farmers lacking formal title deeds being less likely to intend to adopt CSA practices compared with those with secure land ownership. This underscores the importance of land tenure security as an incentive to long-term investments such as CSA. This finding is consistent with [
55], who reported a positive correlation between farmland tenure and the adoption of soil and water management technologies among rice farmers in Vietnam. In contrast, the education level of the household head was positively and significantly associated with intention. This implies that more educated farmers are more likely to plan to adopt CSA practices, possibly because they are better positioned to understand the benefits of CSA, have better access to information, and improved decision-making skills. These findings are supported by studies such as [
22,
44,
45] that link education with high technology adoption and greater adaptive capacity. Additionally, farming experience was positively and significantly linked to intention, indicating that more experienced farmers are more open to adopting CSA practices. However, this contrasts with [
56], who reported a negative relationship between livestock farming experience and the intention to adopt insect-based feeds among dairy farmers in Kenya. The discrepancy noted in the two studies could reflect the differences in the innovation type being promoted. Insect-based feed may be viewed as an unusual and culturally unaccepted practice among the older and more experienced farmers, unlike the CSA practices being promoted in the study, which aligned with the existing norms, practices, and traditions, hence gaining wider acceptance.
3.4.2. Structural Equation Model (SEM) Estimate Results
This section presents the results of the structural equation model estimation by testing the predictive power of TPB constructs. The results presented in this section reflect standardised path coefficients, model fit indices, and significance levels. These provide a comprehensive assessment of the behavioural determinants of CSA intention, which allows us to confirm or reject the relevant null hypotheses. This section also offers important insights into the behavioural influences that facilitate or impede CSA adoption by livestock farmers, thereby informing the design of more impactful, farmer-centred interventions.
Prior to conducting SEM analysis, the robustness of the measurement model was done, where a total of 29 initial items were subjected to exploratory and confirmatory factor analysis. These included nine items for attitude, thirteen for subjective norms, five for perceived behavioural control (PBC), and four for adoption intention (INT). Items were evaluated based on established thresholds specifically a minimum eigenvalue threshold of 1.0 and factor loadings above 0.70 [
34]. Items that did not meet these criteria were excluded. The final model retained three attitude items, five subjective norm statements, two PBC, and four intention statements, as shown in
Table A1. Despite the smaller number of retained items for the PBC, the construct showed satisfactory psychometric performance with strong factor loadings (0.871 and 0.780), acceptable composite reliability (CR = 0.812), and average variance extracted (AVE = 0.684). While Cronbach’s alpha (α = 0.63) was marginal, it remains acceptable in cases of two-item constructs when CR and AVE exceed recommended thresholds, as shown in
Table A1 [
57]. Although some factor loadings were high (ATT2 = 0.933; SBN2d = 0.938), they were theoretically distinct and did not exhibit multicollinearity or redundancy. According to Hair et al. [
57], high loadings are not problematic if items reflect separate but complementary facets of the latent construct (
Table A1). Altogether, the retained constructs explained approximately 70% of the total variance. The measurement model demonstrated adequate construct validity and internal consistency, justifying its use in the subsequent structural model analysis.
Upon confirmation of the measurement model’s validity and reliability, the structural model was estimated. Based on the study’s conceptual framework, standardised parameter estimates were computed to assess the relationships between the endogenous variables. These estimates formed the basis for testing the main null hypotheses within each category of CSA practices.
To evaluate the model’s overall fit, several Goodness-of-Fit (GoF) indices were assessed and found to be within acceptable thresholds. The Chi-square to degrees of freedom ratio (CMIN/df) was 3.28, within acceptable model fit (<5). The comparative fit index (CFI) was 0.933, and the Tucker–Lewis Index (TLI) was 0.923, both exceeding the recommended acceptable cut-off value of 0.90, suggesting a good degree of fit between the research framework and the data. Additionally, the root mean square error of approximation (RMSEA) was 0.060, within the acceptable range of 0.05 to 0.08, and the standardised root mean square residual (SRMR) was 0.058 below the 0.09 cut-off. Collectively, these indicators confirm that the structural model demonstrates a good overall fit to the data (
Table A1).
Table 6 shows the SEM estimates highlighting the differential influence of TPB constructs on farmers’ intentions to adopt CSA practices across CSA categories: nutrition management, breeding management, and risk management.
The results indicate that attitude and perceived behavioural control significantly and positively contribute to adoption intentions across all the three CSA categories, with PBC being most influential predictor. PBC coefficient scores were highest in the nutrition management category (coef = 0.259,
p < 0.01), risk management (coef = 0.207,
p < 0.01), and breeding management (coef = 0.169,
p < 0.01). This underscores the important role of farmers’ perceived capability and confidence, which significantly influences the adoption of CSA practices. Other studies [
19,
46,
50] have also demonstrated that PCB is an important predictor in the adoption of agricultural innovations. Conversely, while subjective norms had a significant influence in breeding (coef = 0.035,
p < 0.05) and risk management (coef = 0.104,
p < 0.01), it did not influence intention in the nutrition management category (coef = 0.025, ns). This suggests that social norms had limited influence on nutrition-related decisions, likely because such choices are more individualised and depend on farmers’ resource availability. Breeding and risk management practices, on the other hand, have practices such as adoption of drought resistant breeds and participation in vaccination campaigns that are often communal in nature due to shared livestock systems among the pastoralists. Consequently, these practices are subject to a stronger social influence. Previous studies [
49,
54] also demonstrated that the influence of social pressure on behavioural intention is contingent on factors, such as visibility of practice, the strength of shared norms, and the extent to which collective knowledge is applied. These results suggest that to accelerate CSA adoption, interventions must then be tailored to the behavioural and social factors that are most pertinent to each CSA domain. For nutrition management, interventions that will increase farmers’ self-efficacy and access to resources are likely to be more effective while mobilising social networks and community leaders would be more critical for breeding and risk management categories.
In addition to examining the direct effects of the TPB constructs on adoption intentions, the study tested the following null hypotheses: H
04: attitudes and perceived behavioural control do not jointly influence intentions to adopt CSA practices; H
05: attitudes and subjective norms do not work together to influence intentions to adopt CSA practices; H
06: perceived behavioural control and subjective norms do not jointly influence intentions to adopt CSA practices. These hypotheses were used to assess whether the constructs interact in a manner that could jointly influence farmers’ behavioural intentions to adopt CSA practices.
Table 7 reports the correlation estimates among these constructs across the CSA categories.
Although the analysis shows positive interrelationships between ATT and PBC for all CSA categories, nutrition (r = 0.135 ***), breeding (r = 0.117 ***), and risk management (r = 0.116 ***), they are relatively small in magnitude and suggest a modest but consistent association among the constructs. This implies that farmers with positive attitudes may elevate self-efficacy, reinforcing their confidence to adopt CSA. This is in line with previous studies [
19,
39] that described a relationship of mutual reinforcement between attitude derived from knowledge and perceived behavioural control in relation to intention.
Conversely, no significant correlations were found between subjective norms and the other constructs (ATT and PBC) in all categories, and therefore, we were unable to reject hypotheses H
05 and H
06. This suggests that perceived social expectations are largely independent of farmers’ beliefs. Despite this weak interrelationship of SBN with both ATT and PBC, the findings in
Table 7 show that subjective norms do have a significant and direct effect on the breeding and risk management practices. This suggests that social influence may affect intention directly, rather than through interaction with ATT or PBC, indicating that subjective norms operate independently of both attitude and perceived behavioural control in this case. The weak and negligible correlation may also point to salient contextual factors specific to breeding or risk management particularly in pastoral communities, where these practices are often collective than individualised. In summary, although SBN does not correlate strongly with attitude and perceived behavioural control, it still plays a vital role in shaping intentions, particularly in breeding and risk management practices. ATT and PBC, on the other hand, both have significant direct effects on intention and exhibit modest but positive interrelationship. Leveraging this relationship can help develop more effective and farmer-centred behavioural change intervention to promote CSA adoption among livestock farmers.