Correction: Jang, W.-Y.; Choi, E.-Y. Going Green for Sustainability in Outdoor Sport Brands: Consumer Preferences for Eco-Friendly Practices. Sustainability 2025, 17, 4320

The authors would like to make the following corrections to the published paper [1]. The changes are as follows.

(1)

Replacing the sentence in “Section 4.3. The Optimal Combination of Eco-Friendly Practices in Outdoor Sport Brands” on paragraph 2:

By applying this analytical approach, firstly, this study identified the optimal combination of eco-friendly practices for outdoor sport brands from the perspective of overall consumers, comprising ‘100% organic materials (0.139), consumer behavioral engagement campaign (0.101), reducing carbon footprint by 50% by 2030 (0.073), and implemented donation (0.037)’, resulting in a total utility value of 0.350. The optimal combinations of eco-friendly practices for all consumers are summarized in Table 9.

with

By applying this analytical approach, firstly, this study identified the optimal combination of eco-friendly practices for outdoor sport brands from the perspective of overall consumers, comprising ‘100% organic materials (0.139), consumer behavioral engagement campaign (0.101), reducing carbon footprint by 50% by 2030 (0.073), and implemented donation (0.027)’, resulting in a total utility value of 0.340. The optimal combinations of eco-friendly practices for all consumers are summarized in Table 9.

(2)

The authors would like to change ten parts of the table content, so we need to replace the original Table 6:

Table 6. The relative importance of eco-friendly practice in outdoor sport brands for all consumers.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.420 −0.636 0.216	36.268	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.541 −0.541	29.564	2
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.232 0.362 −0.594	21.261	3
Implementation of donations	Implemented Not implemented	0.287 −0.287	12.907	4
Pearson’s R = 0.869 (p < 0.001)

PWU = part-worth utility; RI = relative importance.

Table 6. The relative importance of eco-friendly practice in outdoor sport brands for all consumers.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.420 −0.636 0.216	36.268	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.541 −0.541	29.564	2
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.232 0.362 −0.594	21.261	3
Implementation of donations	Implemented Not implemented	0.287 −0.287	12.907	4
Pearson’s R = 0.869 (p < 0.001)

PWU = part-worth utility; RI = relative importance.

with

Table 6. The relative importance of eco-friendly practice in outdoor sport brands for all consumers.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.383 −0.599 0.216	36.268	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.341 −0.341	29.564	2
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.202 0.342 −0.544	21.261	3
Implementation of donations	Implemented Not implemented	0.207 −0.207	12.907	4
Pearson’s r = 0.869 (p < 0.001)

PWU = part-worth utility; RI = relative importance.

Table 6. The relative importance of eco-friendly practice in outdoor sport brands for all consumers.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.383 −0.599 0.216	36.268	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.341 −0.341	29.564	2
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.202 0.342 −0.544	21.261	3
Implementation of donations	Implemented Not implemented	0.207 −0.207	12.907	4
Pearson’s r = 0.869 (p < 0.001)

PWU = part-worth utility; RI = relative importance.

(3)

The authors would like to change six parts of the table content, so we need to replace the original Table 7:

Table 7. The relative importance of eco-friendly practices for high-ecological consciousness.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.454 −0.570 0.116	37.500	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.413 −0.413	18.402	3
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.211 0.408 −0.619	28.317	2
Implementation of donations	Implemented Not implemented	0.312 −0.312	15.781	4
Pearson’s R = 0.873 (p < −0.001)

PWU = part-worth utility; RI = relative importance.

Table 7. The relative importance of eco-friendly practices for high-ecological consciousness.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.454 −0.570 0.116	37.500	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.413 −0.413	18.402	3
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.211 0.408 −0.619	28.317	2
Implementation of donations	Implemented Not implemented	0.312 −0.312	15.781	4
Pearson’s R = 0.873 (p < −0.001)

PWU = part-worth utility; RI = relative importance.

with

Table 7. The relative importance of eco-friendly practices for high-ecological consciousness.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.404 −0.644 0.240	37.500	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.413 −0.413	18.402	3
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.223 0.360 −0.583	28.317	2
Implementation of donations	Implemented Not implemented	0.312 −0.312	15.781	4
Pearson’s r = 0.873 (p < −0.001)

PWU = part-worth utility; RI = relative importance.

Table 7. The relative importance of eco-friendly practices for high-ecological consciousness.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.404 −0.644 0.240	37.500	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.413 −0.413	18.402	3
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.223 0.360 −0.583	28.317	2
Implementation of donations	Implemented Not implemented	0.312 −0.312	15.781	4
Pearson’s r = 0.873 (p < −0.001)

PWU = part-worth utility; RI = relative importance.

(4)

The authors would like to change three parts of the table content, so we need to replace the original Table 8:

Table 8. The relative importance of eco-friendly practices for low-ecological consciousness.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.336 −0.517 0.181	34.689	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.398 −0.398	32.473	2
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.207 0.401 −0.608	19.167	3
Implementation of donations	Implemented Not implemented	0.165 −0.165	13.671	4
Pearson’s R = 0.881 (p < 0.001)

PWU = part-worth utility; RI = relative importance.

Table 8. The relative importance of eco-friendly practices for low-ecological consciousness.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.336 −0.517 0.181	34.689	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.398 −0.398	32.473	2
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.207 0.401 −0.608	19.167	3
Implementation of donations	Implemented Not implemented	0.165 −0.165	13.671	4
Pearson’s R = 0.881 (p < 0.001)

PWU = part-worth utility; RI = relative importance.

with

Table 8. The relative importance of eco-friendly practices for low-ecological consciousness.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.336 −0.517 0.181	34.689	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.398 −0.398	32.473	2
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.197 0.318 −0.515	19.167	3
Implementation of donations	Implemented Not implemented	0.165 −0.165	13.671	4
Pearson’s r = 0.881 (p < 0.001)

PWU = part-worth utility; RI = relative importance.

Table 8. The relative importance of eco-friendly practices for low-ecological consciousness.

Attributes	Level	PWU	RI (%)	Rating
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.336 −0.517 0.181	34.689	1
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.398 −0.398	32.473	2
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.197 0.318 −0.515	19.167	3
Implementation of donations	Implemented Not implemented	0.165 −0.165	13.671	4
Pearson’s r = 0.881 (p < 0.001)

PWU = part-worth utility; RI = relative importance.

(5)

The authors would like to change two parts of the table content, so we need to replace the original Table 9:

Table 9. The optimal combination of eco-friendly practices in outdoor sport brands for all consumers.

Attributes	Level	PWU	RI (%)	PWU*RI
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.383 −0.599 0.216	36.268	0.139 −0.217 0.078
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.341 −0.341	29.564	0.101 −0.101
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.202 0.342 −0.544	21.261	0.043 0.073 −0.116
Implementation of donations	Implemented Not implemented	0.207 −0.207	12.907	0.027 −0.027
The optimal combination: 100% organic materials (0.139) + consumer behavioral engagement campaign (0.101) + reducing carbon footprint by 50% by 2030 (0.073) + implemented donation (0.037) = 0.350

PWU = part-worth utility; RI = relative importance.

Table 9. The optimal combination of eco-friendly practices in outdoor sport brands for all consumers.

Attributes	Level	PWU	RI (%)	PWU*RI
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.383 −0.599 0.216	36.268	0.139 −0.217 0.078
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.341 −0.341	29.564	0.101 −0.101
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.202 0.342 −0.544	21.261	0.043 0.073 −0.116
Implementation of donations	Implemented Not implemented	0.207 −0.207	12.907	0.027 −0.027
The optimal combination: 100% organic materials (0.139) + consumer behavioral engagement campaign (0.101) + reducing carbon footprint by 50% by 2030 (0.073) + implemented donation (0.037) = 0.350

PWU = part-worth utility; RI = relative importance.

with

Table 9. The optimal combination of eco-friendly practices in outdoor sport brands for all consumers.

Attributes	Level	PWU	RI (%)	PWU × RI
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.383 −0.599 0.216	36.268	0.139 −0.217 0.078
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.341 −0.341	29.564	0.101 −0.101
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.202 0.342 −0.544	21.261	0.043 0.073 −0.116
Implementation of donations	Implemented Not implemented	0.207 −0.207	12.907	0.027 −0.027
The optimal combination: 100% organic materials (0.139) + consumer behavioral engagement campaign (0.101) + reducing carbon footprint by 50% by 2030 (0.073) + implemented donation (0.027) = 0.340

PWU = part-worth utility; RI = relative importance.

Table 9. The optimal combination of eco-friendly practices in outdoor sport brands for all consumers.

Attributes	Level	PWU	RI (%)	PWU × RI
Material usage	100% organic materials 100% recycled materials Blended materials (50% recycled + 50% organic)	0.383 −0.599 0.216	36.268	0.139 −0.217 0.078
Type of campaign	Consumer behavioral engagement campaign Consumer awareness enhancement campaign	0.341 −0.341	29.564	0.101 −0.101
Carbon footprint reduction	Reducing 30% by 2030 Reducing 50% by 2030 No reduction	0.202 0.342 −0.544	21.261	0.043 0.073 −0.116
Implementation of donations	Implemented Not implemented	0.207 −0.207	12.907	0.027 −0.027
The optimal combination: 100% organic materials (0.139) + consumer behavioral engagement campaign (0.101) + reducing carbon footprint by 50% by 2030 (0.073) + implemented donation (0.027) = 0.340

PWU = part-worth utility; RI = relative importance.

With this correction, the “PWU*RI” in Tables 10 and 11 has been modified to “PWU × RI” accordingly.

The authors state that the scientific conclusions are unaffected. This correction was approved by the Academic Editor. The original publication has also been updated.