Digital Marketing as a Driver of Change Towards the Circular Economy
Abstract
1. Introduction
2. Materials and Methods
Data and Methodology
3. Results
Paper | Total Citations | *TCs per Year | Normalized *TCs |
---|---|---|---|
Van Mierlo [116] | 257 | 21.417 | 2.511 |
Bassamzadeh and Ghanem [124] | 89 | 9.889 | 2.918 |
Kapoor et al. [125] | 85 | 21.250 | 7.296 |
Low et al. [126] | 84 | 14.000 | 4.145 |
Shen and Chou [127] | 84 | 21.000 | 7.210 |
Ivars-Baidal et al. [128] | 81 | 16.200 | 7.505 |
Harries et al. [129] | 70 | 5.385 | 2.838 |
Diez-Martin et al. [130] | 61 | 8.714 | 3.459 |
Dumitriu et al. [131] | 59 | 8.429 | 3.345 |
León-Quismondo et al. [132] | 51 | 8.500 | 2.517 |
Panel A: Top Ten Authors | ||||||
Author | Index | index | Index | TC | NP | PY Start |
ALMANSOUR M | 2 | 2 | 0.500 | 53 | 2 | 2022 |
ANDREOPOULOU Z | 2 | 2 | 0.167 | 32 | 2 | 2014 |
BALAJI MS | 2 | 2 | 0.400 | 100 | 2 | 2021 |
CHHABRA D | 2 | 2 | 0.182 | 7 | 2 | 2015 |
GIANNAKOPOULOS NT | 2 | 2 | 0.667 | 10 | 2 | 2023 |
KANELLOS N | 2 | 2 | 0.667 | 10 | 2 | 2023 |
KOLIOUSKA C | 2 | 2 | 0.167 | 32 | 2 | 2014 |
MENON S | 2 | 2 | 0.333 | 23 | 2 | 2020 |
NASIOPOULOS DK | 2 | 2 | 0.500 | 14 | 2 | 2022 |
SAKAS DP | 2 | 2 | 0.667 | 10 | 2 | 2023 |
Panel B: Top Ten Sources | ||||||
Source | Index | Index | Index | TC | NP | PY Start |
SUSTAINABILITY (SWITZERLAND) | 15 | 23 | 1.875 | 581 | 35 | 2018 |
INTERNATIONAL JOURNAL OF DATA AND NETWORK SCIENCE | 3 | 4 | 0.600 | 63 | 4 | 2021 |
IOP CONFERENCE SERIES: EARTH AND ENVIRONMENTAL SCIENCE | 3 | 4 | 0.600 | 18 | 7 | 2021 |
JOURNAL OF ECOTOURISM | 3 | 3 | 0.143 | 56 | 3 | 2005 |
ADMINISTRATIVE SCIENCES | 2 | 2 | 0.667 | 8 | 3 | 2023 |
COGENT BUSINESS AND MANAGEMENT | 2 | 3 | 1.000 | 24 | 3 | 2024 |
EMERALD EMERGING MARKETS CASE STUDIES | 2 | 2 | 0.154 | 8 | 5 | 2013 |
GLOBAL APPLICATIONS OF THE INTERNET OF THINGS IN DIGITAL MARKETING | 2 | 2 | 0.667 | 12 | 2 | 2023 |
INNOVATIVE MARKETING | 2 | 3 | 0.500 | 19 | 3 | 2022 |
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD | 2 | 2 | 0.500 | 51 | 2 | 2022 |
Panel C: Top Ten Affiliations | ||||||
Affiliation | Papers | |||||
AGRICULTURAL UNIVERSITY OF ATHENS (Greece) | 6 | |||||
SZÉCHENYI ISTVÁN UNIVERSITY (Hungary) | 6 | |||||
UNIVERSITAS PADJADJARAN (Indonesia) | 5 | |||||
CHULALONGKORN UNIVERSITY (Thailand) | 4 | |||||
KRISTU JAYANTI COLLEGE -AUTONOMOUS- (India) | 4 | |||||
AHLIA UNIVERSITY (Bahrain) | 3 | |||||
INSTITUTE OF GEOGRAPHY (Romania) | 3 | |||||
JAMES COOK UNIVERSITY (Australia) | 3 | |||||
UNIVERSIDAD SEÑOR DE SIPÁN (Peru) | 3 | |||||
UNIVERSIDADE DE LISBOA (Portugal) | 3 |
- Quadrant I: Motor Themes
- •
- Cluster #1 (Perception): “perception”, “Internet”, “consumption behavior”, “humans”, and “agriculture”.
- •
- Cluster #2 (Micro-Enterprises): “micro-enterprises”, “business models”, and “digital technologies”.
- •
- Cluster #3 (Sustainable Development): “sustainable development”, “digital marketing”, “commerce”, “electronic commerce”, and “online marketing”.
- •
- Cluster #4 (Performance Assessment): “performance assessment”, “building”, “energy efficiency”, “knowledge-based systems”, “machine learning”, and “Pacific Northwest”.
- Quadrant II: Niche Themes
- •
- Cluster #5 (Small and Medium Enterprises): “small and medium enterprises”, “international trade”, and “knowledge management”.
- Quadrant III: Emerging or Declining Themes
- •
- Cluster #6 (Recycling): “recycling” and “supply chains”.
- •
- Cluster #7 (Data Mining): “data mining” and “research focus”.
- •
- Cluster #8 (Public Health): “public health” and “United States”.
- •
- Cluster #9 (Local Government): “local government”.
- Quadrant IV: Basic Themes
- •
- Cluster #10 (Marketing): “marketing”, “sustainability”, “social media”, “strategic approach”, and “business development”.
4. Discussion
5. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
Abbreviations
AI | Artificial Intelligence |
API | Application Programming Interface |
CE | Circular Economy |
CERN | Conseil Européen pour la Recherche Nucléaire |
M3G | Mobile 3D Graphics API |
PPC | Pay Per Click |
PRISMA | Preferred Reporting Items for Systematic Reviews and Meta-Analyses |
SEO | Search Engine Optimization |
SJR | Java Specification Request |
ROI | Return on Investment |
WoS | Web of Science |
WWW (W3) | World Wide Web |
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Timespan | 2001–2024 | AUTHOR COLLABORATION | |
Sources (journals, books, etc.) | 185 | Single-authored docs | 56 |
Documents | 276 | Co-authors per doc | 3.11 |
(*) Annual growth rate % | 21.55 | International co-authorships % | 17.03 |
Time for duplication of bibliographic production in accordance with (*) | 3.55 years | DOCUMENT TYPES | |
Most prolific country in this area of knowledge | Indonesia | ||
Document average age | 3.43 | Articles | 144 (0.5217) |
Number of citations | 2501 | Books | 17 (0.0616) |
Average citations per doc | 9.062 | Book chapters | 48 (0.1739) |
DOCUMENT CONTENTS | Conference papers | 42 (0.1522) | |
Keywords plus (ID) | 696 | Conference reviews | 10 (0.0362) |
Author’s keywords (DE) | 847 | Editorials | 1 (0.0036) |
AUTHORS | Letters | 1 (0.0036) | |
Authors | 826 | Reviews | 12 (0.0435) |
Authors of single-authored docs | 43 | Short surveys | 1 (0.0036) |
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Martín-Cervantes, P.A.; Ziarati, P.; de Frutos Madrazo, P.; Gigauri, I. Digital Marketing as a Driver of Change Towards the Circular Economy. Sustainability 2025, 17, 5105. https://doi.org/10.3390/su17115105
Martín-Cervantes PA, Ziarati P, de Frutos Madrazo P, Gigauri I. Digital Marketing as a Driver of Change Towards the Circular Economy. Sustainability. 2025; 17(11):5105. https://doi.org/10.3390/su17115105
Chicago/Turabian StyleMartín-Cervantes, Pedro Antonio, Parisa Ziarati, Pablo de Frutos Madrazo, and Iza Gigauri. 2025. "Digital Marketing as a Driver of Change Towards the Circular Economy" Sustainability 17, no. 11: 5105. https://doi.org/10.3390/su17115105
APA StyleMartín-Cervantes, P. A., Ziarati, P., de Frutos Madrazo, P., & Gigauri, I. (2025). Digital Marketing as a Driver of Change Towards the Circular Economy. Sustainability, 17(11), 5105. https://doi.org/10.3390/su17115105