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Journal: Sustainability, 2024
Volume: 16
Number: 3879

Article: Are Consumers Equally Willing to Pay More for Brands That Aim for Sustainability, Positive Societal Contribution, and Inclusivity as for Brands That Are Perceived as Exclusive? Generational, Gender, and Country Differences
Authors: by Frank Goedertier, Bert Weijters and Joeri Van den Bergh
Link: https://www.mdpi.com/2071-1050/16/9/3879

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