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Sustainability2024, 16(9), 3879;https://doi.org/10.3390/su16093879

Journal: SustainabilityVolume: 16Number: 3879

Article: Are Consumers Equally Willing to Pay More for Brands That Aim for Sustainability, Positive Societal Contribution, and Inclusivity as for Brands That Are Perceived as Exclusive? Generational, Gender, and Country Differences

Authors:
Frank Goedertier¹,
Bert Weijters^2,* and
Joeri Van den Bergh³

Link: https://www.mdpi.com/2071-1050/16/9/3879

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