Sustainable Labels in Tourism Practice: The Effects of Sustainable Hotel Badges on Guests’ Attitudes and Behavioral Intentions
Abstract
:1. Introduction
2. Literature Review
2.1. Sustainable Signs
2.2. Sustainable Hotel Badges
2.3. The Effects of the Presence of Sustainable Hotel Badges on Guests’ Attitudes and Booking Intentions
2.4. The Effects of Awareness of Sustainable Practices
2.5. Mediation Effects of Attitudes in the Relationships between the Presence of a Sustainable Badge and Booking Intentions
3. Methodology
3.1. Data Collection
3.2. Research Design
3.3. Research Instruments
3.4. Data Analysis
4. Results
4.1. Descriptive Statistics
4.2. The Effects of the Presence of a Sustainable Badge
4.3. Moderating Effects of the Awareness of the Sustainable Practices
4.4. Mediating Effects of Attitudes
5. Discussion and Conclusions
5.1. Discussion
5.2. Theoretical and Practical Implications
5.3. Limitations and Future Research
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Frequencies | Percent | |
---|---|---|
Gender | ||
Male | 364 | 67.8 |
Female | 172 | 32.0 |
Other | ||
Age | ||
18–29 years old | 102 | 19.0 |
30–44 years old | 385 | 51.6 |
45–59 years old | 40 | 16.0 |
60 or older | 10 | 4.7 |
Education | ||
High School | 83 | 10.5 |
Vocational School | 28 | 10.5 |
College/University | 285 | 55.9 |
Master’s or PhD | 140 | 22.9 |
Other | 1 | 0.2 |
Income | ||
Under 30,000 | 37 | 21.2 |
30,000–49,999 | 173 | 28.7 |
50,000–79,999 | 229 | 30.9 |
More than 80,000 | 98 | 19.2 |
No Badge | Badge | F | p | |
---|---|---|---|---|
Attitudes | 5.343 | 5.612 | 8.183 | 0.004 * |
Booking intentions | 5.336 | 5.581 | 6.275 | 0.013 * |
No Information | Information | F | p | |
---|---|---|---|---|
Attitudes | 5.500 | 5.485 | 0.017 | 0.896 |
Booking intentions | 5.470 | 5.472 | 0.000 | 0.991 |
Hypotheses | Testing Result |
---|---|
H1 Sustainable badge → Attitudes | Supported |
H2 Sustainable badge → Booking intentions | Supported |
H3 Awareness → Attitudes | Rejected |
H4 Awareness → Booking intentions | Rejected |
H5 Sustainable badge × Awareness → Attitudes | Rejected |
H6 Sustainable badge × Awareness → Booking intentions | Supported |
H7 Sustainable badge → Awareness → Booking intentions | Supported |
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Godovykh, M.; Fyall, A.; Baker, C. Sustainable Labels in Tourism Practice: The Effects of Sustainable Hotel Badges on Guests’ Attitudes and Behavioral Intentions. Sustainability 2024, 16, 2484. https://doi.org/10.3390/su16062484
Godovykh M, Fyall A, Baker C. Sustainable Labels in Tourism Practice: The Effects of Sustainable Hotel Badges on Guests’ Attitudes and Behavioral Intentions. Sustainability. 2024; 16(6):2484. https://doi.org/10.3390/su16062484
Chicago/Turabian StyleGodovykh, Maksim, Alan Fyall, and Carissa Baker. 2024. "Sustainable Labels in Tourism Practice: The Effects of Sustainable Hotel Badges on Guests’ Attitudes and Behavioral Intentions" Sustainability 16, no. 6: 2484. https://doi.org/10.3390/su16062484
APA StyleGodovykh, M., Fyall, A., & Baker, C. (2024). Sustainable Labels in Tourism Practice: The Effects of Sustainable Hotel Badges on Guests’ Attitudes and Behavioral Intentions. Sustainability, 16(6), 2484. https://doi.org/10.3390/su16062484