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Journal: Sustainability, 2024
Volume: 16
Number: 10744

Article: The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through Electronic Word of Mouth (eWOM)
Authors: by Ya-Lun Chou, Chen-Yueh Chen, Ting-Hsiang Lin, Yi-Wen Zhou and Yuan-Fu Lee
Link: https://www.mdpi.com/2071-1050/16/23/10744

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