1. Introduction
The escalating global environmental crisis has spurred discussions on the effectiveness of various government interventions in mitigating environmental degradation and enhancing environmental performance. Air pollution is an important aspect of environmental governance, as air pollution reflects the effectiveness of environmental governance [
1]. In 2013, China launched a top-down environmental campaign called the “Air Pollution Prevention and Control Action Plan”, which achieved significant results in air pollution control within a short period through a campaign-style governance approach. Campaign-style governance is a policy implementation approach employed by the dominant political party or the central government to address unexpected events or major domestic social issues [
2]. Through this form of governance, the requirements and goals of the central government are transmitted to the local government, and then the attention allocation structure of the local government changes. This method has played an important role in the field of environmental governance through the mobilization of administrative resources [
3].
The effectiveness of campaign-style environmental governance is a central focus of debate within the relevant literature. Specifically, traditional views tend to regard campaign-style environmental governance as policy interventions that are most likely to produce short-term policy effects [
4]. However, the recent literature suggests that campaign-style enforcement can actually generate long-term, sustained positive policy outcomes through the use of strong external stimuli and a re-coupling mechanism [
5,
6]. While the existing literature provides valuable insights into campaign-style environmental governance from a policy evaluation perspective, there is no consensus on its governance efficiency, necessitating further academic exploration. For example, in the context of campaign-style environmental enforcement initiated by the central government, why do different local governments adopt various policy response measures, leading to differences in governance outcomes? How can reliable statistical data be used to better demonstrate the effectiveness of environmental governance campaigns?
Government attention is a crucial administrative resource that directly reflects local governments’ responses to the central government’s campaign-style governance. It also serves as a prerequisite for local governments to formulate policies and allocate resources [
7]. This provides us with a unique opportunity to review and supplement the literature on the efficiency of environmental governance from the source of policy output. Existing research has preliminarily verified the role of government attention in environmental governance. The impact of government attention on climate change was analyzed using presidential speech documents from the Mexican government website in 2020 [
8]. In another study, the potential spatial spillover effects of air pollution were considered by incorporating spatial factors and constructing regression equations to analyze the spatial characteristics and dynamic changes in environmental governance in 2022 [
9]. They used the Spatial Durbin Model (SDM) to analyze the impact of GEA on air pollution. Other scholars have analyzed the impact of government attention on carbon and sulfur dioxide emissions [
10,
11,
12]. Without exception, these studies were based on the assumption of the complete rationality of government officials and have verified that a sustained shift of GEA significantly improves environmental governance efficiency. However, in reality, government officials are boundedly rational and cannot process external information equally; under the intervention of higher-level pressure, local governments often devote more attention to specific issues, crowding out attention to other issues and increasing the pressure on local governments’ resource endowments. Under these conditions, whether substantial GEA can continue to improve the level of environmental governance requires further study.
Another key issue is how to scientifically measure GEA and accurately assess the administrative resources allocated by the government to environmental issues. One aspect of this is the selection of policy documents. Different countries and regions exhibit variations in the content, objectives, and structure in their public policies [
13], which also determines the diversity of policy texts to measure government attention, such as speeches, documents, reports, and congressional hearing materials [
14,
15,
16,
17]. In China, the GWRs of local governments are formulated by comprehensively considering higher-level policy directives, local resource endowments, and development prospects. This means that these reports are annual plans that are developed based on a thorough assessment of local realities, and they are reliable, authentic, and continuous. The content of these reports includes past achievements, the next year’s goals, and specific measures, serving as authoritative documents guiding grassroots work. Additionally, the annual local government work reports are published and archived on their official websites, ensuring public supervision, enhancing government governance efficiency, and fully realizing the functions of local governments.
Regarded as an expression of governmental consciousness, GWRs are commonly referred to as the government’s “baton” for coordinating resource allocation and practical actions [
18]. They plays a central role in conveying policy signals to functional government departments, businesses, and the public, making them useful for analyzing China’s government attention [
19].
The other aspect is the choice of measurement methods. Many scholars employ the dictionary method, utilizing keyword frequency ratios to measure government attention [
20]. This approach overlooks differences among the semantic intensities of similar keywords, thereby making it impossible to discern variations in different local governments’ prioritization of the same initiatives. This limitation results in high homogeneity of attention indicators and reduced accuracy. Verbs, adjectives, adverbs, and phrases in policy texts can be used to analyze attitudinal differences in governments. For example, the phrases “promote”, “greatly promote”, and “strictly control” show different semantic strength, demonstrating a trend from weak to strong. For this reason, we integrated and extended words describing the semantic intensity of policy text using machine learning. This approach constructed an intensity index for government attention to enable a more precise elucidation of government attention disparities and a more accurate validation of the impact of government attention.
In order to verify the relationship between GEA and environmental governance efficiency, we first used 4470 GWRs to construct a dictionary reflecting the semantic strength of the words used in policy texts with the help of machine learning methods, and we then measured the GEA index by weighting the environmental keywords. Secondly, we conducted a series of spatial autocorrelation tests to verify the spatial spillover effect of air pollution and selected SDM as a reasonable spatial econometric model. Thirdly, we verified the nonlinear relationship between GEA and air pollution.
Our research contributes to the existing literature in the following ways. Firstly, the semantic strength of policy texts was considered in the process of measuring government attention. The existing research only focuses on the frequency of environmental keywords or the proportion of the word frequency in the text, making it impossible to determine how each government’s efforts differ in the same affairs. We combined manual coding with machine learning to build a degree word dictionary that reflects the semantic strength of words used in policy texts, thereby further improving the quantitative method of government attention. Secondly, we identified the nonlinear relationship between GEA and the efficiency of environmental governance in the context of centralized environmental improvement, which provided an explanation for symbolic implementation in practice from the perspective of government attention. In addition, we also controlled for the variables that may affect air pollution by transforming provincial variables into city-level, which provided a reference for subsequent research.
5. Conclusions and Policy Implications
Based on the hypothesis of the bounded rationality of government officials, this paper introduces China’s pressure-driven system into the research of government attention for the first time and provides an explanation for the perspective that increased attention enhances the organization’s ability to identify problems but does not guarantee ideal governance outcomes. The significant contribution of this paper is to improve the measurement method of government attention and provide a new set of measurement procedures. Most previous studies used the dictionary method, but the disadvantage is that they ignored the differences in the attitudes of different local governments towards the same political affairs. We used policy semantic intensity to weight government attention, thereby improving the accuracy of this indicator. Furthermore, using air pollution as an example, we used SDM to verify the U-shaped relationship between changes in GEA and the effectiveness of environmental governance. This provides a theoretical basis for the government to allocate attention rationally to achieve sustainable environmental governance.
The direct approach of campaign-style environmental governance is to incorporate environmental protection into the local government officials’performance evaluation system. This approach incentivizes local officials to pay greater attention to environmental issues, leading them to reduce investments in economic development and reallocate funds to environmental protection to achieve higher performance ratings [
49]. However, as various levels of government increase their funding for environmental protection projects, a lack of funding can become problematic, thereby reducing the efficiency of environmental governance [
50]. Therefore, it can be inferred that GEA may influence environmental governance efficiency through government funding. However, verifying the potential impact of government funding through quantitative research can be challenging due to unobservable factors, such as the efficiency of fund usage and the behavior of implementers. Future research will require qualitative methods, such as field surveys, to validate these effects.
According to the conclusions, this study has policy implications for improving the efficiency of environmental governance. Firstly, the biggest problem faced by local governments when dealing with environmental issues is how to optimize the structure of attention allocation, rather than insufficient attention. To adapt to the complexity and long-term nature of environmental governance, dynamic assessments based on initial conditions and resource endowment should be implemented in addition to increasing the focus on evaluating environmental protection effects. Secondly, to prevent the spillover effect of environmental pollution and promote regional collaborative environmental governance, regional governance performance should be considered a key indicator in assessing officials’ work effectiveness and abilities. This will enhance officials’ enthusiasm for participating in regional collaborative efforts and improve environmental protection effectiveness. Finally, the central government should establish and strengthen institutional designs for the effective allocation of attention resources, including frameworks for the long-term prevention and supervision of environmental pollution, and guide local government leaders in allocating attention resources through appropriate incentive mechanisms.
Nonetheless, there are still some limitations to this study: First, while this study identified a nonlinear relationship between GEA and environmental governance effectiveness, it did not test the specific mechanisms involved. We have only discussed the potential role of funding allocation, which can be further examined in future research. Second, due to data availability, the time span of this study could not be further expanded. We could only examine the short-term effect of GEA on the efficiency of environmental governance. In addition, this study only provided a theoretical analysis and empirical evidence as it pertains to environmental governance and government attention in China. We did not further verify the existence of a nonlinear relationship between GEA and the efficiency of environmental governance in other countries; future research could assess this relationship with other data.