1. Introduction
The COVID-19 outbreak that started in mid-January 2020 was considered a major threat to the entire world. It posed significant challenges to economies due to its adverse impact on most industries, including travel, healthcare, tourism, and construction. It also caused major shifts in decision making at individual and institutional levels. Quarantine policies reduced population mobility, which eventually undermined economic activities and resulted in recession across the world [
1]. The COVID-19 pandemic also influenced financial markets in addition to actual markets. Makni [
2]. demonstrates that the COVID-19 pandemic severely affected firms’ performance by lowering their overall income and investment levels, while Shen et al. [
1] further show that the coronavirus crisis caused uncertainty in business decision making, which had a detrimental effect on firm operations.
This paper argues that investor sentiment had a significant impact on firm performance during the coronavirus pandemic. Sentiments are unrelated to fundamentals but can significantly affect expectations regarding the future profitability of firms. Deteriorating sentiments (pessimism) can make stock market participants lower their expectations about future cash flows and increase the discount rates used in valuations. Both factors can thus negatively affect firm performance. We maintain that one of the major ways in which firms protected themselves against deteriorating sentiments was by investing in environmental, social, and governance (ESG) practices. There are several reasons why ESG initiatives protect firms against negative sentiments. First, investing in ESG practices can act as a strategic approach during times of increased market turbulence [
3], and firms that expend more resources on ESG can build their reputation as trustworthy firms [
4]. Second, we believe that firms’ commitment to ESG practices sends positive signals to stakeholders about firms’ future prospects. When faith in economic recovery is low, spending resources on ESG practices indicates that managers have faith that their firms can weather the storm of uncertainty and maintain profitability. We argue that shareholders will allow sizable investments in ESG practices only if they believe that their own wealth will be unaffected by such investments. This paper maintains that these signals are valuable because investors reward such firms with positive returns. Third, by incorporating ESG considerations into their operations and business models, firms prioritize long-term value creation over short-term benefits. This can help firms build resilience and stability, which can mitigate the negative impact of market sentiment driven by short-term volatility.
In line with the aforementioned arguments, this study demonstrates that companies in 49 countries that committed to ESG practices benefited more from improved COVID-19-induced sentiment. Our results also show that that the social and environmental dimensions of ESG are the moderating factors of the relationship between sentiment induced by COVID-19 and corporate performance. Aside from the corporate social responsibility (CSR) strategy dimension, the governance dimension has no significant effect on this relationship. Our findings remain robust across various estimation strategies and across various subsamples.
Several studies have assessed how ESG practices affect stock price fluctuations and performance during financial crises [
5,
6]. As far as we are aware, none of the previous research has examined how ESG practices moderate the impact of COVID-19-induced sentiment on corporate performance. Our paper extends the existing literature by assessing whether firms’ engagement in ESG provides safe-haven opportunities for investors during turbulent market conditions. Therefore, our findings provide valuable insights for policymakers, investors, and corporations. Our study provides incentives for firms to adopt ESG activities in their strategic decision making, as this engagement can positively affect their financial performance. More specifically, our findings highlight that in order to build resilience and profitable strategies, businesses should prioritize social and environmental initiatives. Engaging in ESG activities signals that firms are dedicated to ethical and responsible business practices, even in periods of market turmoil. This can result in several positive externalities such as increased investor trust and more informed decision making, thereby improving efficiency and lowering information asymmetry in financial markets.
The remaining portions of this text are arranged as follows. The theory is developed in
Section 2; the data and methodology are presented and explained in
Section 3;
Section 4 and
Section 5 present the findings; and
Section 6 concludes the paper.
2. Literature Review and Hypothesis Development
The economic downturn triggered by the coronavirus pandemic resulted in financial challenges for firms across industries. Shen et al. [
1] argue that the coronavirus crisis exposed firms to heightened risks in the form of decreasing revenues and increasing costs. These risks increased the financial constraints and liquidity shortages faced by firms, which negatively affected firms’ performance [
1,
7]. An important factor driving the negative consequences of the COVID-19 pandemic on firm profitability was the excessive negative sentiments that prevailed in the markets during that time. These sentiments lowered the faith of investors in both the markets and the firms operating within them. The prior literature has suggested that lockdowns and the uncertainty surrounding the COVID-19 outbreak influenced investor sentiment and generated high levels of panic and hysteria among traders [
7,
8,
9]. Regarding the influence of COVID-19-induced sentiment on firm performance, it is assumed that sentiment significantly affects asset pricing and stock market efficiency. This therefore casts doubt on conventional financial models, which assume that rational investors value prices at the discounted value of forecasted cash flows [
10,
11]. Under normal market conditions, it is assumed that rational investors make decisions based on their information-processing activities. Periods of market turbulence, such as the COVID-19 pandemic, may result in investors making fear-induced behavioral decisions and adopting biased asset allocation strategies. These behavioral biases may lead to inefficiencies in the market.
Although several research papers have shown that ESG practices positively influenced stock performance during the COVID-19 crisis period [
5,
12], some studies revealed that ESG practices alone did not provide a shield of immunization against this crisis [
13]. The mixed evidence in the literature thus drives us to investigate the effects of ESG activities on firm performance during periods of high uncertainty, namely the COVID-19 crisis period. Therefore, we hypothesize that ESG activities can be instrumental in safeguarding corporations against the adversities caused by COVID-19-induced sentiment.
Other studies have investigated the impact of investor sentiment on green industry stocks. For instance, Wang et al. [
14] show that environmental news has a pronounced influence on green industry stock performance in China. They also find that investor sentiment, as captured by online comments from individual investors, partially mediates this effect. Zhang and Zhang [
15] study the effect of investor attention on ESG performance and indicate that it significantly improves the ESG standards of listed companies. Serafeim [
4] assesses the effect of sentiment on the valuation of companies that engage in ESG-related activities. The author finds that ESG initiatives are undervalued in the presence of negative public sentiment, yielding positive future abnormal returns, while in contrast, the market valuation of ESG performance tends to be higher when positive sentiment increases. On the other hand, Dhasmana et al. [
16] use NARDL and QNARDL models to evaluate the link between investor sentiment and high-ESG-scoring firms in India. The authors confirm the presence of an asymmetric and quantile-dependent relationship between investor sentiment and high-ESG-scoring firms. Conversely, Reboredo and Ugolini [
17] find evidence that the Twitter Sentiment Index has no significant impact on renewable energy stocks within the United States market. With reference to other financial indices, López-Cabarcos et al. [
18] find that social network sentiment influences the volatility of the ESG S&P Index more than the volatility of the S&P 500 itself. Focusing on the COVID-19 crisis, Naeem et al. [
19] suggest an increased multifractality in global ESG equity markets when using implied volatility as a proxy for investor sentiment. Umar et al. [
8] employ a wavelet coherence model to study the interdependence between the COVID-19-induced Panic Index and the volatility of five leading ESG indices across the world in the year 2020, with the results suggesting that ESG indices can serve as diversifiers particularly in times of extreme market conditions such as a pandemic.
In our paper, we argue that socially responsible firms have an edge over their peers, especially during periods of excessive turmoil and uncertainty. We suggest that engaging in ESG activities can be crucial, as it protects firms from the challenges posed by COVID-19-induced sentiment. We highlight three channels through which ESG activities generate advantages for firms during uncertain times. First, ESG activities improve the capacity of firms to absorb the shocks that arise from uncertain events. Borghesi et al. [
20] highlight that ESG engagement can serve as insurance during periods of high uncertainty. Additionally, they contend that high-CSR companies benefited from easier access to capital and cheaper financing and transaction costs during the global financial crisis. The authors consider the emphasis on long-term investments and the enduring connections of these firms with internal and external stakeholders as the main reason behind these lower financing and transaction costs. Beloskar and Rao [
21] support these arguments by showing that firms that engage in ESG activities exhibit fewer price declines and lower volatility levels compared to other firms during uncertain times. Along the same lines, Mattera et al. [
22] demonstrate that a firm’s commitment to long-term CSR strategies enhances its resilience during crisis periods such as the COVID-19 pandemic.
Second, businesses that invest greater resources in ESG can generate social capital for themselves. Lins et al. [
3] note that ESG-committed firms can outperform others during uncertain times due to the social capital associated with ESG activities. Beloskar and Rao [
21] also confirm that traders may lower their expectations regarding future forecasted earnings when a worldwide crisis occurs; however, they are more confident in companies that have high ESG scores. According to Eccles et al. [
23], stakeholder trust can be enhanced in high-CSR corporations that employ procedures that continuously engage with stakeholders over the long term. Along the same lines, Hoang and Phang [
24] highlight that CSR engagement buffers against the unfavorable effects of negative events.
Third, the benefits of ESG activities may also be due to the signaling hypothesis and the influence of ESG in decreasing information asymmetry concerns. Cui et al. [
25] show that firms’ ESG performance is linked to smaller variations in analysts’ forecasts and bid-ask spreads. Lys et al. [
14] also demonstrate that firms invest in ESG in the current period when they anticipate future financial success. This conveys signals to investors about the firm’s future financial prospects. The authors argue that the positive relationship between ESG spending and firm performance is more likely to be caused by the signaling effect of ESG expenditure than profitable investment outcomes. Based on the abovementioned channels, we hypothesize that firms committed to ESG activities were better poised to navigate the challenges of the pandemic. Therefore, these firms were also more likely to benefit from any improvement in COVID-19-induced sentiment.
Hypothesis. Firms spending more on ESG activities are more likely to benefit from any improvement in COVID-19-induced sentiment than firms that spend fewer resources on ESG activities.
Several studies have also examined the individual impacts of the E, S, and G pillars on firm performance and practices. For instance, corporations that focus on the social dimensions of ESG are associated with better financial performance [
26]. Aouadi and Marsat [
27] argue that the benefits resulting from the social dimensions are particularly significant for high-attention (larger, better-performing, and more visible) firms. Additionally, robust corporate governance is also crucial for comprehensive ESG reporting and performance. Corporations with strong governance frameworks typically enjoy higher market value and financial stability [
28]. Interesting findings are highlighted by Espinosa-Méndez et al. [
29], who explore the ESG pillars’ impact on family firms’ values while accounting for the moderating effects of financial constraints and agency problems. The authors find that the environmental and social pillars exert significant positive influences on the performance of family firms, while the governance pillar shows no significant impact on firm value. Other studies, such as Engelhardt et al. [
30], examine the impact of ESG on stock performance during crisis periods, particularly the COVID-19 pandemic, and find that firms with high ESG ratings exhibit higher returns and lower risk. The authors highlight that the main driver of their results is the social pillar of ESG. Yoo et al. [
31] emphasize the significance of firms’ environmental scores in their sustainable activities, noting that these play a key role in increasing firms’ returns and decreasing risk during COVID-19.
In light of these findings, we aim to examine how each ESG dimension moderates the influence of sentiments on firm performance. Therefore, our sub-hypotheses are as follows:
Hypothesis 1a (H1a). Firms with higher environmental pillar scores are more likely to benefit from any improvement in COVID-19-induced sentiment than firms with lower environmental pillar scores.
Hypothesis 1b (H1b). Firms with higher social pillar scores are more likely to benefit from any improvement in COVID-19-induced sentiment than firms with lower social pillar scores.
Hypothesis 1c (H1c). Firms with higher governance pillar scores are more likely to benefit from any improvement in COVID-19-induced sentiment than firms with lower governance pillar scores.
6. Conclusions
Within the vast field of behavioral finance, studying the impact of investor sentiment during turbulent market conditions on market efficiency, on the one hand, and on firms’ decision making and performance, on the other, has become important for corporations and policymakers. Our research adds to the body of current literature by providing new crucial insights and understanding on this topic. When faced with investors’ panic, firms might engage in inefficient projects or forgo potential opportunities when their stocks are undervalued. Our study sheds light on the effectiveness of different types of ESG engagement activities on firms’ performance for firms highly impacted by COVID-19-induced investor sentiment. The findings suggest that the benefits of improvements in sentiment accrue to firms that engage in and spend more resources on ESG activities.
Using the data of nonfinancial firms from 49 countries, we show that the influence of COVID-19-induced sentiment on firm performance is more pronounced for firms that score high on ESG activities. The findings remain robust across various estimation strategies, across alternative COVID-19-induced investor sentiment, and across different subsamples. Our study suggests that corporations that integrated sustainable practices into their corporate culture and business plan were better equipped to face the coronavirus crisis, as they had already implemented solid ESG frameworks. All three ESG dimensions are important if firms are to implement effective crisis management and ensure business continuity during periods of market turbulence. However, in the context of the coronavirus pandemic, we show that some components of each dimension took on greater significance and had a key impact on the performance of firms that were highly affected by the COVID-19-induced fear that spread among investors. For instance, our additional analyses show that the social and environmental dimensions of ESG were the driving forces behind the moderating impact of ESG activities on the relationship between COVID-19-induced sentiment proxies and firm performance. We also demonstrate that various activities within the social (such as human rights, community, workforce, and product responsibility) and environmental (such as resource use, emissions, and environmental innovation) dimensions of ESG significantly affect the relationship between COVID-19-induced sentiment and company performance. In contrast to social and environmental activities, governance activities have no significant impact on this relationship, with the exception of CSR strategy.
The findings of this paper can assist corporations in their strategic decision making, as they show that the adoption of ESG initiatives is not only important for long-term sustainability; it can also provide financial benefits during periods of market turmoil. ESG incentives can thus be tailored to address specific industry challenges and opportunities. For instance, companies operating in the tech industry might focus on ethical AI and data privacy, thereby building customer confidence and enhancing brand loyalty, whereas firms operating in the manufacturing industry might prioritize reducing emissions and waste to demonstrate their environmental stewardship and attract stakeholders who value sustainability. Crucially, sustainable activities should be aligned with country-specific strategies, market conditions, and authorities’ expectations. For example, companies in developed countries might focus on stringent compliance and innovation with the aim of mitigating financial and operational risks, in addition to enhancing their efficiency and profitability. On the other hand, companies headquartered in emerging markets might emphasize social responsibility and community engagement to build trust and support, which will enable them to attract more foreign direct investment (FDI).
Our paper provides significant implications for academics, corporations, and policymakers. First, our study addresses a current research gap in the literature by examining the moderating impact of ESG activities on the relationship between COVID-19-induced sentiment and firm performance. Moreover, our results offer valuable insights for corporations by providing solid evidence of the importance of incorporating ESG incentives, particularly those within the environmental and social dimensions, into strategic managerial decision making. We emphasize that incorporating ESG activities can help mitigate the adverse effects of financial crises, as investors perceive firms that engage in sustainable activities as safe havens amid volatile market conditions. The commitment to ESG initiatives can thus generate several positive externalities, such as fostering investor trust, enabling more informed decision making, and reducing information asymmetry in financial markets. Our findings thus suggest that policymakers should promote regulations that encourage and support firms in their ESG initiatives, as these efforts play a crucial role in protecting corporations and, by extension, the economy during periods of financial turmoil.
Our study is limited due to the use of data solely from nonfinancial firms. Therefore, future research can explore the moderating impact of ESG activities on the relationship between COVID-19-induced sentiment and financial firms’ performance. This would enable researchers to determine whether similar patterns apply in financial firms or whether significant differences exist due to the unique characteristics of financial institutions. Moreover, future research can assess how shareholder activism linked to ESG incentives can impact investors’ sentiments during periods of market turbulence.