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Journal: Sustainability, 2024
Volume: 16
Number: 5471
Article:
The Power of Influencers: How Does Influencer Marketing Shape Consumers’ Purchase Intentions?
Authors:
by
Yiming Chen, Zhaoyue Qin, Yue Yan and Yi Huang
Link:
https://www.mdpi.com/2071-1050/16/13/5471
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