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Journal: SustainabilityVolume: 15Number: 3953
Article: Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception
  • Authors:
  • Jinjiang Cai1,
  • Jingjing Wu2 and
  • Hongjie Zhang1,*
  • et al.
Link: https://www.mdpi.com/2071-1050/15/5/3953

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