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Journal: Sustainability, 2023
Volume: 15
Number: 3953

Article: Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception
Authors: by Jinjiang Cai, Jingjing Wu, Hongjie Zhang and Yifei Cai
Link: https://www.mdpi.com/2071-1050/15/5/3953

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