Factors Influencing Behavior Intention in Digital Investment Services of Mutual Fund Distributors Adoption in Thailand

Round 1

Reviewer 1 Report

First of all, I would like to thank you for the possibility of reviewing this interesting paper that I have read with great interest.

The paper may have a clear interest associated to researchers from different scientific disciplines and, therefore, could have a notable repercussion in specialized scientific literature.

I would like to make the following observations and recommendations to the authors for their reflection and introduction of the changes they consider appropriate:

Contribution should be clarified. The authors should further clarify what the contribution of the paper is, what is new in this paper? Why should it be published? What is the literature gap covered by this paper? what is the associated interest of this contribution? Has anyone previously suggested the need and interest in developing this specific contribution?

The purposes of this work are as follows:

1. To identify the digital service factors that influence the intention of individual investors to use the digital services of mutual fund distributors.

2. To examine the factors related to the intention to use digital investment services of mutual fund distributors in Thailand.

This part must be extended.

The literature review included in the manuscript should serve to synthesize the state of the art in the topic addressed, to describe the main specific contributions made to date, what is the gap that the work tries to fill, how the previous contributions relate to the contribution that is intended to be made in this paper and, if it is the case, who previously suggested the need to make the analysis included in this new study.

In order to enrich the literature review used by the paper in the theoretical framework and in the argumentation of the hypotheses I would like to suggest the following references:

Fülöp et al. (2022). Fintech accounting and Industry 4.0: future-proofing or threats to the accounting profession?. Journal of Business Economics and Management, 23(5), 997-1015.

Akram, U et al. (2021). Impact of digitalization on customers’ well-being in the pandemic period: Challenges and opportunities for the retail industry. International Journal of Environmental Research and Public Health, 18(14), 7533.

3. Materials and Methods a better description is needed. How was the data collected? How was the questionnaire constructed and applied?

4. Results after each table and figure pleas add some description

Conclusions and Recommendations: theoretical, managerial and practical implications, limitation and further research. Some parts are included but must be extended.

Overall, I believe that the ideas are well expressed and the storyline is easily followed by the reader. However, in the course of reading the manuscript, I could identify some minor mistakes that should be dealt with more carefully by the authors.

In short, in my opinion, this is a potentially publishable paper that could make a significant contribution to the specialized literature. However, the authors should make an additional effort to solve the problems previously mentioned.

However, I hope that all these comments will serve the author to improve the quality of the paper. Finally, I hope that the comments will be understood positively by the authors of this interesting paper.

Good luck!

 

Author Response

Please see the attachment.

Author Response File: Author Response.pdf

Reviewer 2 Report

The authors should state  clearly why they need to investigate the intention of mutual funds investors to fintech use, We need to know what is the research problem?  why it is important the survey on this topic? 

Why the findings are important? What is the policy implications? What is the main difference of this paper than that of others ? Authors need to compare the findings to the literature review. Do the findings vary on the type of financial services, or different sectors ? Thus, literature review should be expanded.

Author Response

Please see the attachment.

Author Response File: Author Response.pdf

Reviewer 3 Report

 

Thank you for your manuscript.

The purpose of this work: To determine the purpose or aim of the work, further academic and scholarly research gaps are required.

Related work: Please comment on what can be gained from the related works, such as substantial undiscovered research gaps that this research will investigate

The conceptual framework: Why TAM2 was used as the fundamental theory of your research?

As previous research implemented TAM and UTAUT. I see no apparent reason for the utilisation of TAM2 in this study.

Why PLS-SEM and not CB-SEM?

Data collection: What are the social media used?

Future work: Rather than focusing on the limitations of your study, you may highlight the gaps that will need to be addressed in the future

 

Author Response

Please see the attachment.

Author Response File: Author Response.pdf

Round 2

Reviewer 1 Report

Good luck!

Reviewer 2 Report

The authors have improved the paper according to reviewers comments

Reviewer 3 Report

I am generally satisfied with the improvements done.

Thank you.