2.1. Digital Economy Research
Researchers are currently focusing on the following aspects of the “DE” at this stage: the connotation of the DE [
1], characteristics, nature, and impact [
2,
3], development logic and trend [
4], and measurement and driving factors [
5,
6,
7]. With the integrated combination of the DE and the real economy, research results concerning the DE-enabled export trade continue to emerge. For example, Li et al. (2023) argued that the DE contributed positively to an increase in service export competitiveness [
8]; Zhang et al. (2022) verified the relationship between e-commerce, technological progress, and urban export trade, argued that the DE could effectively promote export trade through technological advancement, and investigated the variety of effects on export quality caused by the regional DE [
9]. In addition, the existing literature on the impact of the DE on export product quality is still relatively small, whereby most studies focus on the DE and the export quality of the whole region or country. For example, Hong et al. (2022) argued that the DE has an impact on the quality of export products through enterprise innovation, and that the risk of digital transformation or digitalization inputs increase when the digitalization capacity of enterprises is low, with a decrease in export quality. Moreover, the authors stated that, when the digitalization level of enterprises improves, it in turn significantly enhances the innovation capabilities of firms, as well as improves their export quality [
10]. Lopsided et al. (2023) found that data from major provinces in China indicated a significant improvement in export quality as a result of the DE, and this effect was a significant negative spatial effect [
11]. Research has been conducted to empirically examine the relationship between the DE and the quality of exports of manufactured or agricultural goods. For example, Xie et al. (2022) discovered that the DE may significantly improve the export product quality of manufacturing companies by using micro-trade data, pointing out that the driving effect showed some heterogeneity for different ownership firms [
12]. Li (2022) explored the mechanisms and challenges of the digital technology revolution on the high-quality growth of China’s manufacturing export trade from the supply and demand side [
13].
2.2. Measuring and Influencing Factors of Export Quality
As China’s export commerce expands quickly, more academics are focusing on export quality. Yasar et al. (2022) investigated China’s export structure by utilizing a quadratic function and showed that China’s partner countries’ GDP per capita had an inverted U-shaped relationship that promotes and then increases China’s exports [
14]. The empirical research on the factors affecting export quality [
15] and upgrading export product quality [
16,
17] have become increasingly hot issues in the academic field. As product quality cannot be directly observed or measured, the measurement of export quality in the educational area has not been unified, which can be roughly summarized in the following three ways: unit value method [
18], export quality index method [
19], and demand information backward projection method [
20]. Studies have focused on the factors affecting export quality, like government subsidies, financing constraints, per capita income level, innovation capacity, production efficiency, and government tariffs. For example, Anwar and Sun (2018) concluded that foreign direct investment in China’s manufacturing sector could effectively improve the quality of China’s exports. The impact of funding sources for foreign direct investment on the caliber of exports from businesses differs across different locations [
21]. Using the instrumental variable approach, Dong et al. (2022) found that intellectual property protection improved export quality [
22]. Zhang (2015) contended that there was an enabling and then an obstructing influence in the interaction between financing limitations and the caliber of firm export items [
23].
2.3. Mechanisms for the Impact of Innovative Growth of the Digital Economy on the Quality of Exports
First, the creative growth of the DE impacts export quality through the factor enhancement effect. At present, information and data have become vital production factors. The digital infrastructure makes the rapid docking and sharing of massive data possible, broadens the information exchange channels of the factor market, and dramatically improves the effectiveness, timeliness, and transparency of information [
24]. By the use of the expanding financing channels of digital technology and platforms, reducing information asymmetry, and accelerating the diffusion of technology and business models, the mobility of factors like capital, labor, and technology have been significantly enhanced [
25]. The role of land factors continues to be improved. The input structure of the factors continues to improve, and the elements become increasingly integrated. In particular, the establishment of the virtual digital image has overcome the information blockage between enterprises and their internal sectors, which can achieve the accurate matching of supply and demand factors during the production process so that the factor productivity of electromechanical products can be optimized, and ultimately feed back to the improvement of the quality of electromechanical products export, significantly boosting the industry’s and electromechanical businesses’ ability to compete globally as a whole in turn.
Second, the innovative growth of the DE impacts export quality through the implementation of the enabling effect. Digital economy permeates processes like management, R&D, production, and the trade of electromechanical enterprises in all aspects, and digital technologies and platforms represented by the Internet of Things, artificial intelligence, 5G technology, etc., realize a more comprehensive resource allocation, driving electromechanical products to break through the “low-end locking.” The improving profits work as incentives for enterprises to continue to increase the R&D, promote electromechanical products, and enhance the quality of electromechanical export products. Specifically, when it comes to enterprise management, integrating digital technology and traditional industries will enable enterprises to effectively manage their businesses as they grow. The enterprise’s organizational structure gradually achieves “network” and “flat” development, optimizing internal control. Managers can receive timely feedback and product implementation information from grassroots employees to make decisions for the first time. “Flat” and “network” organizational structures also enable grassroots employees to receive the management of the product adjustment program quickly so as to make corresponding adjustments to the R&D, production, and trade of the products, and to ensure the supply of electromechanical products. In R&D, the digital platform optimizes the supply chain and value chain, replaces physical intermediaries with virtual intermediaries, innovates the bilateral market exchange mechanism, promotes the continuous iteration of innovative technologies, realizes fusion innovation, continuously extends the boundaries of creative activities, achieves accurate R&D, improves the effectiveness of creation, and consequently improves the quality of electromechanical product exports. In production, the DE can use the self-growth characteristics of digital technology, especially by applying the intelligent supply chain. Digital technology spawned from the platform economy, network economy, and other digital economic forms, which can reduce enterprise production costs and transaction costs [
26] as well as force some low-value-added, low-efficiency electromechanical enterprises to carry out digital upgrading and transformation, which exert a positive impact on the quality of electromechanical products. In the trade process, digital technology can promote the traceability of technology and services so that electromechanical enterprises can break through the international trade field of pre-sale and post-sale investigation methods, improving logistics and delivery efficiency, producing according to sales, and reducing inventory.
Third, export quality is impacted by the offsetting effect of the DE’s inventive growth. However, e-commerce also negatively affects the quality of electromechanical product exports. Through the advantage of predominance, the DE easily forms a market monopoly, likely exacerbating the imbalance in the value chain distribution, resulting in the diseconomies of the scale of electromechanical enterprises. When production factors such as capital, information, labor, and technology exceed the optimal critical value of aggregation, resource mismatch occurs, which is further aggravated by the vicious competition among electromechanical enterprises for production factors. The scarcity of various production factors will inevitably increase the production costs of enterprises. If other conditions remain unchanged, the increase in production costs will cause electromechanical enterprises to rethink resource allocation and control or reduce technological innovation expenditures, thus hindering the technological progress of electromechanical enterprises, productivity enhancement, and international market competitiveness, which then consequently imposes a counteracting effect on upgrading export quality and reduces the impact of the DE’s engine on the premium expansion of electromechanical items.
Summarizing the above analysis, the DE’s innovative growth will impose a comprehensive impact on the quality of electromechanical products’ exports through the factor-upgrading effect and the implementation of the enabling impact and the offsetting impact, which is, however, uncertain. In the next section, we will study how the DE’s innovative growth influences the export quality of electromechanical products using electromechanical product data.