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Sustainability
Volume 15
Issue 2
10.3390/su15021036
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Article

The Effect of Corporate Social Responsibility on Customer Trust and Loyalty

by
Achilleas Barlas
1,
Aggeliki Valakosta
1,
Christos Katsionis
2,*,
Anastasios Oikonomou
2 and
Vasiliki Brinia
2
1
Department of Economics, University of Thessaly, 382 21 Volos, Greece
2
Teacher Education Program, Department of Informatics, Athens University of Economics and Business, 104 34 Athens, Greece
*
Author to whom correspondence should be addressed.
Sustainability 2023, 15(2), 1036; https://doi.org/10.3390/su15021036
Submission received: 5 December 2022 / Revised: 2 January 2023 / Accepted: 3 January 2023 / Published: 5 January 2023
Review Reports Versions Notes

Abstract

The concept of Corporate Social Responsibility (CSR) has been the subject of various studies in recent decades. The purpose of this research was to study the Corporate Social Responsibility of companies, in combination with customers’ perspectives, in terms of their trends regarding their trust and loyalty. In this study, the business sector of the Greek mobile telecommunications’ companies was selected, where research on issues related to CSR is not considered extensive, to analyze customers’ attitudes towards a company that emphasizes its social responsibility. To complete the theoretical framework, questionnaires were collected to empirically investigate correlations and highlight, ultimately, the importance of having socially responsible companies in the mobile telecommunications sector in Greece. The present research proved that both at the bibliographic and practical level, successful companies are the ones that are concerned not only with increasing their sales and profitability, but also with enhancing and emphasizing their social impact and returning value to society.
Keywords: corporate social responsibility; corporate responsibility; customer loyalty; customer trust corporate social responsibility; corporate responsibility; customer loyalty; customer trust

Share and Cite

MDPI and ACS Style

Barlas, A.; Valakosta, A.; Katsionis, C.; Oikonomou, A.; Brinia, V. The Effect of Corporate Social Responsibility on Customer Trust and Loyalty. Sustainability 2023, 15, 1036. https://doi.org/10.3390/su15021036

AMA Style

Barlas A, Valakosta A, Katsionis C, Oikonomou A, Brinia V. The Effect of Corporate Social Responsibility on Customer Trust and Loyalty. Sustainability. 2023; 15(2):1036. https://doi.org/10.3390/su15021036

Chicago/Turabian Style

Barlas, Achilleas, Aggeliki Valakosta, Christos Katsionis, Anastasios Oikonomou, and Vasiliki Brinia. 2023. "The Effect of Corporate Social Responsibility on Customer Trust and Loyalty" Sustainability 15, no. 2: 1036. https://doi.org/10.3390/su15021036

APA Style

Barlas, A., Valakosta, A., Katsionis, C., Oikonomou, A., & Brinia, V. (2023). The Effect of Corporate Social Responsibility on Customer Trust and Loyalty. Sustainability, 15(2), 1036. https://doi.org/10.3390/su15021036

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