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Journal: Sustainability, 2023
Volume: 15
Number: 13204
Article:
Impact of Environmental Concern, Emotional Appeals, and Attitude toward the Advertisement on the Intention to Buy Green Products: The Case of Younger Consumer Audiences
Authors:
by
Stefanos Balaskas, Aliki Panagiotarou and Maria Rigou
Link:
https://www.mdpi.com/2071-1050/15/17/13204
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