An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector
Abstract
:1. Introduction
2. Literature Review and Hypothesis Development
2.1. Corporate Ability and Trust
2.2. CSR and Trust
2.3. Trust and WOM
2.4. Trust and Purchase Intention
3. Method
3.1. Sampling
3.2. Measures
3.3. Validation of Measures
4. Results
5. Discussion and Implications
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
Appendix A
Variables | Items | Previous Studies |
---|---|---|
CSR | This company… “Makes an effort to create a new jobs” “Would reduce its profit to ensure a clean environment” “Seems to be environmentally responsible” “Looks like a good company to work for Seems to treat its people well” | [46,47] [46,47] [46,47] [46,47] |
CA | “Offers high quality products and services” “Is a strong and reliable company” “Develop innovative services” | [46] [46] [46] |
WOM | “I am likely to say good things about company” “I would recommend this to my friends and relatives” “If my friends were looking for a new company of this type, I would tell them to try this place.” | [53] [53] [53] |
PI | “Given the chance, I intend to purchase from this company” “Given the chance, I predict that I should purchase from this company in the future”. “It is likely, that I will buy products from the company in near future” | [49,50] [49,50] [49,50] |
TRUST | “I expect to purchase from this company in near future” “I trust this company is competent at what is doing” “I feel generally that this company is trustworthy” “I feel that the name of company has very high integrity” | [49,50] [49,50] [48] [48] [48] |
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Characteristics | Sample | Percentage | |
---|---|---|---|
Age (Years) | 18–35 | 135 | 37.81% |
36–50 | 146 | 40.89% | |
51 and above | 76 | 21.28% | |
Gender | Male | 260 | 72.82% |
Female | 97 | 27.17% | |
Occupation | Employed | 210 | 52.82% |
Unemployed | 147 | 41.17% | |
Total | 357 |
Construct | Items | Factor Loading | Cronbach Alpha | AVE |
---|---|---|---|---|
Corporate ability | CA1 | 0.95 | 0.887 | 0.732 |
CA2 | 0.83 | |||
CA3 | 0.78 | |||
CSR | CSR1 | 0.91 | 0.926 | 0.761 |
CSR2 | 0.96 | |||
CSR3 | 0.85 | |||
CSR4 | 0.75 | |||
Word of mouth | WOM1 | 0.86 | 0.899 | 0.752 |
WOM2 | 0.84 | |||
WOM3 | 0.90 | |||
Purchase Intention | PI1 | 0.85 | 0.916 | 0.733 |
PI2 | 0.83 | |||
PI3 | 0.87 | |||
PI4 | 0.87 | |||
Trust | TRU1 | 0.86 | 0.883 | 0.725 |
TRU2 | 0.91 | |||
TRU3 | 0.78 |
Mean | SD | CR | TRUST | CSR | PI | WOM | CA | |
---|---|---|---|---|---|---|---|---|
TRUST | 4.5453 | 1.74414 | 0.887 | 0.851 | ||||
CSR | 2.8333 | 1.79210 | 0.927 | 0.410 | 0.872 | |||
PI | 3.6078 | 1.70290 | 0.917 | 0.157 | 0.177 | 0.856 | ||
WOM | 3.7264 | 1.74180 | 0.901 | 0.328 | −0.121 | 0.104 | 0.867 | |
CA | 2.1036 | 1.66989 | 0.891 | 0.010 | −0.001 | −0.017 | 0.034 | 0.856 |
Hypothesis | Path Loadings (β) | t Value | p Value | Results |
---|---|---|---|---|
H1 CA-TRU | 0.01 | 0.202 | 0.840 | Not Supported |
H2 CSR-TRU | 0.40 | 7.146 | 0.000 | Supported |
H3 TRU-WOM | 0.32 | 5.435 | 0.000 | Supported |
H4 TRU-PI | 0.16 | 2.821 | 0.005 | Supported |
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Fatma, M.; Khan, I. An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector. Sustainability 2023, 15, 7988. https://doi.org/10.3390/su15107988
Fatma M, Khan I. An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector. Sustainability. 2023; 15(10):7988. https://doi.org/10.3390/su15107988
Chicago/Turabian StyleFatma, Mobin, and Imran Khan. 2023. "An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector" Sustainability 15, no. 10: 7988. https://doi.org/10.3390/su15107988
APA StyleFatma, M., & Khan, I. (2023). An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector. Sustainability, 15(10), 7988. https://doi.org/10.3390/su15107988