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Journal: Sustainability, 2023
Volume: 15
Number: 550

Article: Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective
Authors: by Bo-Chiuan Su, Li-Wei Wu and Ji-Ping Wu
Link: https://www.mdpi.com/2071-1050/15/1/550

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