Next Article in Journal
Operation Scale, Transfer Experience, and Farmers’ Willingness toward Farmland Transfer-In: A Case Study of Rice–Crayfish Cultivating Regions in China
Previous Article in Journal
Emerging Layered Materials and Their Applications in the Corrosion Protection of Metals and Alloys
 
 
Article

Ideating A Sustainable Swine Feed Prototype: A Qualitative Approach in Farmers’ Pain Point Identification and Product Development

1
International College, Khon Kaen University, Khon Kaen 40002, Thailand
2
Center for Sustainable Innovation and Society, Khon Kaen University, Khon Kaen 40002, Thailand
*
Author to whom correspondence should be addressed.
Academic Editors: Riccardo Testa, Giuseppina Migliore, Giorgio Schifani and József Tóth
Sustainability 2022, 14(7), 4080; https://doi.org/10.3390/su14074080
Received: 6 February 2022 / Revised: 26 March 2022 / Accepted: 29 March 2022 / Published: 30 March 2022
There is a growing interest and trend in new product development (NPD) from food waste. However, most qualitative approaches rarely use the lean entrepreneur concept in the context of new product development (NPD), which allows for understanding customer insight rather than the traditional qualitative approach. Therefore, this study aims to (1) explore the swine farmer behaviors, desired outcomes, and pain points in using swine feedstuffs, (2) select three representative segments and identify high-value customers of swine feeds, and (3) develop a sustainable swine feed prototype from the fermented fish industrial residues. The target users, 24 pig farmers from 11 provinces across the Northeastern Region of Thailand, were recruited to participate in this research. Qualitative in-depth semi-structured interviews and thematic analysis were conducted to analyze their behaviors, desired outcomes, and pain points towards pig feed usages. The framework was combined with in-depth qualitative interviews and the customer, problem, and solution zoom tools. The results revealed that household farmers were the target customer segment of swine feed made from fermented fish industrial wastes. In addition, the findings showed that the household farmers typically fed their pigs with instant feeds and alternative feeds. Moreover, their desired outcomes were the pellet feed with nutrients. Furthermore, the pain points of the household farmers were the expensive cost of feeds and mold in feeds. Therefore, this segment needs to minimize the cost of feeds by using other sustainable alternatives. View Full-Text
Keywords: food waste; fermented fish industrial residue; animal feed; sustainability food waste; fermented fish industrial residue; animal feed; sustainability
Show Figures

Figure 1

MDPI and ACS Style

Wongsaichia, S.; Naruetharadhol, P.; Wongthahan, P.; Ketkaew, C. Ideating A Sustainable Swine Feed Prototype: A Qualitative Approach in Farmers’ Pain Point Identification and Product Development. Sustainability 2022, 14, 4080. https://doi.org/10.3390/su14074080

AMA Style

Wongsaichia S, Naruetharadhol P, Wongthahan P, Ketkaew C. Ideating A Sustainable Swine Feed Prototype: A Qualitative Approach in Farmers’ Pain Point Identification and Product Development. Sustainability. 2022; 14(7):4080. https://doi.org/10.3390/su14074080

Chicago/Turabian Style

Wongsaichia, Sasichakorn, Phaninee Naruetharadhol, Peerapong Wongthahan, and Chavis Ketkaew. 2022. "Ideating A Sustainable Swine Feed Prototype: A Qualitative Approach in Farmers’ Pain Point Identification and Product Development" Sustainability 14, no. 7: 4080. https://doi.org/10.3390/su14074080

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop