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Peer-Review Record

Analysis of Decisive Elements in the Purchase of Alternative Foods Using Bivariate Probit Model

Sustainability 2022, 14(7), 3822; https://doi.org/10.3390/su14073822
by Hwanseok Seo 1,* and Jaehyun Hwang 2,*
Reviewer 1: Anonymous
Reviewer 2: Anonymous
Sustainability 2022, 14(7), 3822; https://doi.org/10.3390/su14073822
Submission received: 8 March 2022 / Revised: 17 March 2022 / Accepted: 22 March 2022 / Published: 24 March 2022

Round 1

Reviewer 1 Report

The meaning of these statements, starting no line 147, is still not clear to me.

"The meaning of In a consumer’s action, if the selection attributes match the actual attributes of the product the consumer is about to purchase, purchase intentions occur. The reason why consumer action intentions are confirmed prior to consumer action is that the consumer action caused by a discrepancy between consumer action and attitude must be predicted as accurately as possible [24]. The relation between attitude and behavior was examined to show that the more favorable to a certain product, the higher possibility of purchasing it [25]. Engel [26] suggested that the consumption behavior is likely to be converted to the purchase behavior of actual products, as it is the subjective possibility of translating the belief in and the attitude toward a product into action."  

Author Response

I modified it as attached and Thanks for your review.

"In terms of consumer behavior, when the attitude of the consumer corresponds with the selection attributes of a product, purchase intention occurs. Blackwell, R. D. et al.[ 24] claim purchase intention to mean the future behavior of the consumer as well as the potential for the attitude of a belief to carry out behavior, seeing how the purchase intention of the consumer is much related to direct behavior in the decision-making model[25]. Generally, between attitude and behavior, a higher degree of favorable attitude toward certain products leads to a higher possibility of making a purchase [26]. Engel[327]said, with regard to attitude, that because attitude is the subjective possibility of belief becoming behavior, it is highly likely to be converted into the behavior of purchasing an actual product. Baggett[428] argued that attitude forms while reflecting the identity, values, and beliefs of the individual within a complicated mutual relationship between cognitive elements acquired through experience and that, specifically, attitude forms in the process of satisfying needs. In the process of trying to fulfill a need, the individual forms a favorable attitude towards objects that satisfy their needs."

Author Response File: Author Response.docx

Reviewer 2 Report

Congratulations for the improvements made in the article.

Author Response

Thank you for your review. It's not enough paper, but your sincere advice has made it a better paper.

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