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Article

Application of Value Stream Mapping in E-Commerce: A Case Study on an Amazon Retailer

Department of Industrial and Systems Engineering, San José State University, San José, CA 95192, USA
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Academic Editor: Marc Lim
Sustainability 2022, 14(2), 713; https://doi.org/10.3390/su14020713
Received: 29 November 2021 / Revised: 2 January 2022 / Accepted: 3 January 2022 / Published: 10 January 2022
(This article belongs to the Topic Industrial Engineering and Management)
In recent years, the e-commerce market has grown significantly, and the online retail market has become very competitive. Online retailers strive to improve their supply chain operations to reduce costs and to improve customer satisfaction. Value stream mapping (VSM), a tool created by the lean production movement to identify and reduce errors, losses, and lead time and to improve value-added activities, has been proven to be effective in many manufacturing processes. In this study, we investigate the application of value stream mapping (VSM) in the supply chain of an e-commerce retailer on Amazon. By visualizing the entire supply chain with VSM, the waste that is produced during the delivery process from the retailer to the customer was identified. The five whys method was then applied to find the root cause of the waste. Furthermore, a scoring method was developed to evaluate and compare two different supply chain logistic models to identify a strategy for improvement. This study provides a systematic methodology to understand, evaluate, and improve the entire e-commerce supply chain process utilizing VSM. It was demonstrated that the methodology could improve supply chain management efficiency, customer satisfaction, and cost reduction. View Full-Text
Keywords: e-commerce supply chain; value stream mapping; customer satisfaction; cost reduction e-commerce supply chain; value stream mapping; customer satisfaction; cost reduction
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MDPI and ACS Style

Qin, Y.; Liu, H. Application of Value Stream Mapping in E-Commerce: A Case Study on an Amazon Retailer. Sustainability 2022, 14, 713. https://doi.org/10.3390/su14020713

AMA Style

Qin Y, Liu H. Application of Value Stream Mapping in E-Commerce: A Case Study on an Amazon Retailer. Sustainability. 2022; 14(2):713. https://doi.org/10.3390/su14020713

Chicago/Turabian Style

Qin, Yanfang, and Hongrui Liu. 2022. "Application of Value Stream Mapping in E-Commerce: A Case Study on an Amazon Retailer" Sustainability 14, no. 2: 713. https://doi.org/10.3390/su14020713

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