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Transformation and Sustainable Development of Shopping Centers: Case of Czech and Slovak Cities
 
 
Article

Social Dimension of Shopping Centers Operation: Managerial Perspectives

1
Department of Regional Economics and Administration, Faculty of Economics and Administration, Masaryk University, 602 00 Brno, Czech Republic
2
Department of Regional Geography and Regional Development, Faculty of Natural Sciences, Comenius University in Bratislava, 842 15 Bratislava, Slovakia
3
Institute of Geography, Slovak Academy of Sciences, 814 73 Bratislava, Slovakia
*
Author to whom correspondence should be addressed.
Academic Editor: Pedro Guimarães
Sustainability 2022, 14(2), 709; https://doi.org/10.3390/su14020709
Received: 7 October 2021 / Revised: 30 December 2021 / Accepted: 4 January 2022 / Published: 9 January 2022
Shopping centers do not operate in a vacuum but in a society of diverse stakeholders who influence their profit and growth. Therefore, shopping centers management addresses the problem of incorporating social dimensions in their management. The paper aims to identify and evaluate managerial approaches and marketing strategies of shopping centers in the Czech Republic in the context of social dimensions leading to sustainable operation. The research builds methodologically on an online questionnaire survey with top management of shopping centers. It took place at the turn of the years 2019/2020. Out of 88 Czech existing shopping centers, 30 completed responses were received (response rate 34%). The managerial approaches and marketing activities of shopping centers aimed at customers, internal employees, and tenants of the shopping centers were assessed. In addition to profit, the main social aspect on which the management of shopping centers places an emphasis is also loyalty. A properly set working environment and working conditions are essential to achieve higher employee productivity and consequently higher profits. The shopping centers should increase their social roles to preserve the well-being of their employees and enhance customer satisfaction. View Full-Text
Keywords: shopping centers; marketing management; customers; internal stakeholders; social dimension; Czech Republic shopping centers; marketing management; customers; internal stakeholders; social dimension; Czech Republic
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MDPI and ACS Style

Kunc, J.; Križan, F.; Novotná, M.; Bilková, K. Social Dimension of Shopping Centers Operation: Managerial Perspectives. Sustainability 2022, 14, 709. https://doi.org/10.3390/su14020709

AMA Style

Kunc J, Križan F, Novotná M, Bilková K. Social Dimension of Shopping Centers Operation: Managerial Perspectives. Sustainability. 2022; 14(2):709. https://doi.org/10.3390/su14020709

Chicago/Turabian Style

Kunc, Josef, František Križan, Markéta Novotná, and Kristína Bilková. 2022. "Social Dimension of Shopping Centers Operation: Managerial Perspectives" Sustainability 14, no. 2: 709. https://doi.org/10.3390/su14020709

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