Project Attribute Information and Initiator’s Commitment in Crowdfunding Message Strategy: An Empirical Investigation of Financing Performance in Agri-Food Crowdfunding
Round 1
Reviewer 1 Report
There is more room for improvement
Comments for author File: 
Comments.pdf
Author Response
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Author Response File: Author Response.pdf
Reviewer 2 Report
The manuscript entitled “Project Attribute Information and Initiator’s Commitment in Crowdfunding Message Strategy: an Empirical Investigation of Financing Performance in Agri-food Crowdfunding” presents a construction of the trust mechanism is constructed with 12 the characteristic attributes as the central path, the competitive attributes as the edge path, and the 13 commitment as the mediator by using trust theory and the elaboration likelihood model (ELM). Here are my comments:
1. The data collection included all successful crowdfunding projects with complete information posted since October 20, 2012 and closed by January 10, 2013 in the categories of agricultural products is not sufficient. Why only this period? I believe that collecting the data for the whole year, i.e., yearly, should be more reflecting the investigating variables.
2. The data is quite old, is it appropriate for the problem?
3. The detailed description of the empirical models should be further expanded.
4. It is not clear how the findings can be helpful for the future. Is it applicable for current situation while the paper considered the ten years back data?
Author Response
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Author Response File: Author Response.pdf
Reviewer 3 Report
Dear author
Please incorporate all the following comments:
1. The paper has a single author, but you use the pronoun we.
2. Please ensure that all acronyms are defined upon the first use.
3. Compare the results obtained with previous research findings.
4. Practical implications of the study should specify the stakeholders for whom policy recommendations can be done.
5. Limitations and future directions are missing.
Author Response
Please see the attachment.
Author Response File: Author Response.pdf
Round 2
Reviewer 1 Report
Good work done. Keep it up
Author Response
Please see the attachment.
Author Response File: Author Response.pdf
